The B.S. in Digital Media Production is structured to provide a comprehensive foundation in digital and broadcast media production. Students learn to develop accurate and effective messaging by blending communication theories with practical application. The program focuses on providing students with hands-on experience using industry-standard video recording and editing equipment in state-of-the-art studio facilities. This concentration aims to prepare students for "on-air and production work in a variety of modern broadcast and digital media contexts," enabling them to produce diverse media content for informing and entertaining audiences.
STEM-designated: Yes, the B.S. in Digital Media Production at Mississippi College is recognized as a STEM-designated program. This classification is significant as it indicates that the curriculum integrates a strong component of science, technology, engineering, or mathematics. For Digital Media Production, this STEM designation likely stems from the technical aspects of digital computing, data analysis, programming, and the use of sophisticated software and hardware involved in media creation and distribution. This designation can be particularly beneficial for international students seeking post-graduation work opportunities in the U.S. and signals to employers the program's rigorous technical foundation.
Curriculum: The B.S. in Digital Media Production curriculum is comprehensive, requiring approximately 130 credit hours, including the university's core courses. The program includes a foundational selection of communication courses covering public speaking, communication law and research, public relations, mass media, graphic design, and journalism. Key concentration courses in Digital Media Production include offerings like "Campus Media Production" (multiple levels), "Church Media Production," "Digital Storytelling," and "Social Media Communication." Students also take courses in "Multimedia Journalism" and have the flexibility to choose electives. The curriculum aims to provide students with "theoretical training and impressive portfolios" as they learn to communicate stories effectively across various digital formats.
Research Focus: While the B.S. in Digital Media Production is primarily a hands-on production program, it integrates a research-informed approach to media creation and strategy. Students are required to take "Communication Research & Writing," which introduces them to methods of inquiry and analysis in the field. The curriculum's emphasis on "data-based decision-making" (as seen in related graduate programs at MC and communication studies in general) encourages students to understand audience analysis, media trends, and the effectiveness of different communication strategies. Students are taught to critically evaluate digital information and to apply digital skills and knowledge in various fields, implying an underlying research foundation for effective practice.
Industry Engagement: The B.S. in Digital Media Production program at Mississippi College demonstrates strong industry engagement through its practical, hands-on approach and direct preparation for professional roles. Students gain valuable experience through participation in Campus Media Production (COM 200, 300, 400), where they utilize professional equipment and facilities to produce campus programs and reports. Opportunities such as working with Blue & Gold Media (the student-led media group producing digital stories, podcasts, and MCTV) and the Blue & Gold Sports Team (producing broadcasts for MC Choctaws athletics) provide invaluable real-world experience and direct engagement with industry-standard practices. The department also strives to offer students additional experience with local high schools, further solidifying industry connections and providing avenues for job placement.
Global Perspective: The B.S. in Digital Media Production inherently fosters a global perspective by preparing students to create content for a globally connected digital landscape. Digital media, by its very nature, transcends geographical boundaries, and effective communication in this field often requires an understanding of diverse cultural contexts, global audiences, and international communication trends. While the specific production work may be locally focused, the skills learned in digital storytelling, social media communication, and multimedia journalism are universally applicable. Mississippi College's diverse student body and commitment to a broader worldview also contribute to enriching discussions about media's role in global society and engaging with diverse perspectives in content creation.