Masters of Business Administration in Management- Financial Management
The MBA in Management at Berkeley College is structured to prepare students for senior ...
Masters of Business Administration in Management- Marketing Management
NYC Midtown Manhattan, New York - Woodland Park, New Jersey
INTAKE: Jan, April & Sept
Program Overview
The MBA in Management at Berkeley College is designed to prepare students for senior positions and leadership opportunities across various industries. The Marketing Management concentration focuses on equipping future marketing managers with the knowledge and skills necessary for effective decision-making in this vital area. This includes advising senior managers on marketing issues, creating comprehensive marketing plans, organizing marketing activities, and developing initiatives to maximize firm profitability through "top-line" revenue generation. The program offers flexible learning options, including online, on-campus (New York City and Woodland Park, NJ), or a blended approach, to accommodate the schedules of working professionals. The MBA is built upon Berkeley College's core values of integrity, stewardship, sustainability, and inclusiveness.
IACBE Accredited: Yes, the Larry L. Luing School of Business at Berkeley College has received specialized accreditation for its business programs, including the MBA in Management, through the International Accreditation Council for Business Education (IACBE). This accreditation serves as a significant mark of quality, indicating that the business programs adhere to high principles of excellence and follow best practices in business education. It assures students and employers of the program's commitment to continuous improvement and a focus on measurable learning outcomes.
Curriculum: The curriculum for the MBA in Management with a Marketing Management concentration is meticulously designed to provide a deep understanding of modern marketing principles and practices. The concentration itself comprises a four-course (12-credit) sequence. Specific courses include: MBA6682 – Customer Service Management, focusing on strategies for enhancing customer satisfaction and loyalty; MBA6683 – Global Marketing Management, addressing the complexities of marketing in an international setting; MBA6684 – Digital Media Workshop, providing hands-on experience with new media tools and tactics; and MBA6685 – Contemporary Issues in Marketing Management, which explores current trends and challenges impacting the marketing of goods and services. The broader MBA curriculum also emphasizes knowledge for effective action, communication in professional contexts, and information for planning and stewardship in the contemporary business environment.
Research Focus: The MBA program at Berkeley College, particularly within the Marketing Management concentration, maintains an applied and practical research focus. While it doesn't typically require a traditional academic research thesis, the curriculum is structured to develop students' analytical capabilities for real-world marketing challenges. Students are taught to analyze market and business trends, create marketing plans and strategies, and develop initiatives to maximize profitability through revenue generation. The emphasis is on developing actionable insights and creative solutions to marketing problems through integrated communications, often utilizing case studies and projects that simulate real-world marketing scenarios, including digital media applications.
Industry Engagement: Berkeley College is known for its strong industry engagement, which is deeply integrated into the MBA program. The faculty members teaching in the Marketing Management concentration possess exceptional academic credentials and extensive corporate backgrounds in the marketing field, bringing invaluable real-world experience and contemporary insights into the classroom. The curriculum is developed with input from advisory boards of industry experts, ensuring its relevance to current marketplace demands. Students are exposed to project-based learning and hands-on activities, which prepare them directly for the professional workplace in various industries, including domestic and international, for-profit and non-profit organizations.
Global Perspective: The MBA in Marketing Management at Berkeley College explicitly incorporates a global perspective through its dedicated course, "MBA6683 Global Marketing Management." This course introduces concepts of marketing in an international setting, addressing the global issues that challenge marketers. Topics include techniques for entering and exploiting international markets, the elements of an international marketing mix, and the cultural influences on marketing management and strategies. This direct focus ensures that graduates are prepared to operate ethically and effectively in the interconnected global economy, understanding how to market goods and services to diverse international publics.
Location
NYC Midtown Manhattan, New York - Woodland Park, New Jersey
Score
IELTS 6.5
Tuition Fee
USD 28200
Postgraduate Entry Requirements
Application Fee: $50
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Berkeley College offers a variety of scholarship opportunities specifically designed to support international students in their academic journey. These scholarships aim to recognize academic excellence, leadership qualities, and the potential for professional success, helping to reduce the financial burden of higher education.
Merit-Based Scholarships: Berkeley College awards merit scholarships to international students who demonstrate outstanding academic performance. These scholarships are often renewable each year, provided the student maintains a strong GPA and continues to meet eligibility criteria.
Need-Based Financial Aid: While most financial aid programs in the U.S. are limited for international students, Berkeley College offers some need-based assistance and payment plans to help manage tuition fees. Prospective students are encouraged to contact the Financial Aid Office for personalized support options.
Special Program Scholarships: Certain academic programs or departments at Berkeley College may offer dedicated scholarships or grants for students enrolling in specific career-focused fields such as business, healthcare, or technology. These scholarships reward students pursuing in-demand professions.
International Student Ambassador Scholarships: Berkeley College occasionally provides scholarships to international students who actively participate in campus leadership or ambassador roles. These scholarships support students who promote cultural diversity and help new international students acclimate to college life.
Berkeley College's Master of Business Administration (MBA) in Management with a specialization in Marketing Management is an IACBE-accredited program that prepares graduates to excel as strategic marketing leaders. With its focus on analyzing market trends, developing innovative strategies, and leveraging digital tools, the curriculum ensures graduates are well-equipped for the dynamic and globalized marketing landscape.
Marketing Manager: This is a core career path. Graduates lead the development and execution of marketing strategies, manage campaigns, oversee budgets, and coordinate cross-functional teams to achieve organizational marketing objectives and drive revenue growth.
Digital Marketing Manager: With a strong emphasis on digital media, graduates are well-suited to manage online marketing campaigns across various channels, including SEO, SEM, social media, content marketing, and email marketing, to enhance brand visibility and generate leads.
Brand Manager: These professionals are responsible for building, maintaining, and enhancing the perception and value of a brand. They develop brand strategies, ensure consistent brand messaging across all touchpoints, and manage product lines to strengthen market position.
Product Manager (Marketing-focused): Graduates can lead the strategic planning and marketing of a product throughout its lifecycle. They bridge the gap between customer needs, business goals, and technical development, influencing product features and market positioning.
Market Research Analyst: Leveraging their analytical skills, graduates collect, analyze, and interpret market data, consumer behavior, and competitive trends. Their insights are crucial for informing marketing strategies, product development, and business decisions.
Advertising and Promotions Manager: Graduates plan, direct, and coordinate advertising and promotional activities. They work with creative teams, media buyers, and sales departments to design campaigns that effectively reach target audiences and drive desired outcomes.
Global Marketing Manager: With the program's focus on global marketing, graduates are prepared to develop and implement marketing strategies for international markets. This involves understanding diverse cultural nuances, market entry strategies, and global branding challenges.
Customer Service Manager / Customer Experience (CX) Manager: The focus on customer service management equips graduates to develop strategies that enhance customer satisfaction and loyalty. They oversee customer service operations and work to create a seamless customer experience across all touchpoints.
Business Development Manager: Leveraging their marketing and business acumen, graduates identify and pursue new business opportunities, build strategic partnerships, and expand market reach to drive revenue growth for the organization.
Marketing Consultant: Graduates can work independently or for consulting firms, providing expert advice to businesses on various marketing challenges, from developing digital strategies and optimizing marketing spend to market entry and brand positioning.
