B.A. in Creative Industries and Entrepreneurship
York College of Pennsylvania offers over 70 baccalaureate majors across professional pr...
B.B.A. in Marketing
York, Pennsylvania
INTAKE: August
Program Overview
The Bachelor of Business Administration (B.B.A.) in Marketing at York College of Pennsylvania is designed to equip students with the analytical, strategic, and creative skills necessary to thrive in the dynamic field of marketing. The program focuses on understanding consumer behavior, analyzing markets, launching innovative products, and strategizing promotional campaigns to drive growth and profitability across various industries. Graduates are prepared to apply data-driven strategies from day one, whether they envision themselves at a startup, in a non-profit setting, or at a multinational corporation. The program allows for a focus on areas like digital marketing, consumer behavior, branding, or marketing management.
ACBSP-Accredited: The Graham School of Business at York College of Pennsylvania, which houses the B.B.A. in Marketing program, is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation signifies that the program adheres to rigorous global standards for business education, focusing on teaching excellence and measurable student learning outcomes. ACBSP accreditation assures students, employers, and the wider academic community that the marketing education received at YCP is of high quality, relevant to industry demands, and committed to continuous improvement.
Curriculum: The curriculum for the B.B.A. in Marketing provides a comprehensive understanding of core marketing principles alongside foundational business knowledge. Students delve into courses such as Market Measurement and Analysis, Marketing Research, Marketing Policies and Strategies, and Data-Driven Decision Making. Elective options allow students to focus on specialized areas like retailing, advertising, digital marketing, and social media. The program emphasizes the application of sales strategies and techniques, the creation of effective advertising campaigns, and the management of product or project lifecycles. Beyond marketing specifics, the "Constellation" general education requirements ensure a broad liberal arts foundation, fostering critical thinking and communication skills essential for effective marketing professionals.
Research Focus: York College of Pennsylvania encourages an applied approach to learning and incorporates elements of research within its marketing program. Courses like "Marketing Research" (MKT 450) specifically train students in the methodologies of gathering, analyzing, and interpreting market data to inform strategic decisions. Students are expected to understand consumer behavior and market trends through systematic investigation. While formal academic "research" in a theoretical sense might be less emphasized than in some other disciplines, the focus is heavily on practical, data-driven analysis to solve real-world marketing problems. The program aims to equip students with the skills to conduct their own market analyses and contribute to evidence-based marketing strategies.
Industry Engagement: Industry engagement is a core strength of the Marketing B.B.A. program at YCP. The curriculum is designed to provide practical experience, enabling students to apply theories and strategies learned in courses to real-world scenarios. Students gain proficiency in creating effective advertising campaigns and promotional strategies. While specific named partnerships are not detailed for the marketing program, the Graham School of Business overall emphasizes a "student-centered focus" and "immersion in partnerships between academic and business communities." This translates into opportunities for students to engage with professionals, potentially through guest speakers, networking events, or internships, which are crucial for gaining real-world experience and building professional connections in the marketing field.
Global Perspective: The B.B.A. in Marketing program at York College of Pennsylvania inherently considers a global perspective, as marketing in today's world often transcends geographical boundaries. Courses may touch upon understanding diverse consumer behaviors across cultures and adapting marketing strategies for international markets. While there isn't a dedicated "Global Marketing Strategist" program, the marketing curriculum generally prepares students to operate in an interconnected business environment. The broader Graham School of Business at YCP also emphasizes a "global perspective" as one of its core values, ensuring that students are exposed to the complexities of international business and markets within their overall business education.
Location
York, Pennsylvania
Score
IELTS 6
Tuition Fee
USD 26920
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 110.
York College of Pennsylvania offers a variety of scholarship opportunities specifically aimed at supporting international students in achieving their academic goals while easing financial burdens. These scholarships are designed to recognize academic excellence, leadership potential, and other special talents among international applicants.
Merit-Based Scholarships: International students applying to York College are considered for merit-based scholarships automatically during the admissions process. These scholarships are awarded based on academic achievements, standardized test scores, and overall application strength. High-achieving students can receive significant tuition discounts, which help make studying in the U.S. more affordable.
International Student Scholarships: York College provides dedicated scholarships for international students, which may include renewable awards throughout the duration of their degree program. These scholarships acknowledge the diverse backgrounds and contributions international students bring to the campus community.
Departmental Scholarships: Certain academic departments at York College offer scholarships to students who demonstrate exceptional performance or promise in their chosen field of study. International students are encouraged to explore these opportunities by contacting their academic departments directly.
York College of Pennsylvania's Bachelor of Business Administration (B.B.A.) in Marketing prepares graduates to be strategic and adaptable professionals in the ever-evolving marketing landscape. This program provides a strong foundation in understanding consumer behavior, market research, brand development, and various promotional strategies.
Marketing Manager: This broad role involves developing, implementing, and overseeing overall marketing strategies to promote products, services, or brands. It often includes managing marketing teams, budgets, and campaigns across various channels.
Digital Marketing Specialist: Focusing on online channels, these professionals manage SEO, SEM (PPC), email marketing, content marketing, and online advertising campaigns to increase brand visibility, website traffic, and conversions.
Brand Strategist/Manager: Graduates in this role focus on defining and maintaining a consistent brand identity, messaging, and positioning in the market. They work to build brand equity and ensure all communications align with the brand's core values.
Market Research Analyst: Utilizing analytical skills, these professionals collect, interpret, and present data on market trends, consumer preferences, and competitive landscapes to help businesses make informed decisions about product development, pricing, and promotion.
Advertising Account Executive: Acting as a liaison between an advertising agency and its clients, this role involves understanding client objectives, presenting campaign proposals, managing project timelines and budgets, and ensuring client satisfaction.
Social Media Marketing Specialist: Specializing in social media platforms, these individuals create engaging content, manage online communities, run social media advertising campaigns, and analyze performance to build brand awareness and drive customer engagement.
Content Marketing Specialist: Focused on creating valuable, relevant, and consistent content (blogs, articles, videos, infographics) to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Product Marketing Manager: These professionals are responsible for the go-to-market strategy for a product. They understand the target audience, position the product, create compelling messaging, and support sales efforts.
Sales Manager/Professional: While a B.B.A. in Marketing isn't solely a sales degree, it provides a strong understanding of consumer needs and persuasion techniques, making graduates well-suited for roles in sales, particularly in strategic or business-to-business environments.
E-commerce Marketing Manager: With the growth of online retail, this role involves developing and executing marketing strategies specifically for e-commerce platforms, including website optimization, online promotions, and managing digital customer journeys.
