B.A. in Creative Industries and Entrepreneurship
York College of Pennsylvania offers over 70 baccalaureate majors across professional pr...
York, Pennsylvania
INTAKE: August
The Bachelor of Business Administration (B.B.A.) in General Business at York College of Pennsylvania provides a flexible and comprehensive education for students seeking a broad understanding of business operations. This program allows students to develop a solid foundation across various business disciplines, including accounting, finance, marketing, management, and economics. It is particularly well-suited for students who desire a versatile skill set applicable to diverse industries, or for those who wish to pair their business expertise with a minor in another area of interest, creating a unique and tailored educational portfolio. Graduates are prepared for generalist managerial positions in business, government, and non-profit sectors.
ACBSP-Accredited: The Graham School of Business at York College of Pennsylvania, which encompasses the B.B.A. in General Business program, holds accreditation from the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation is a testament to the program's commitment to excellence in business education, focusing on teaching quality, student learning outcomes, and continuous improvement. ACBSP accreditation assures students, employers, and the wider academic community that the business education provided at YCP meets rigorous global standards, ensuring graduates are well-prepared for the professional world.
Curriculum: The curriculum for the B.B.A. in General Business is designed to provide a broad yet deep understanding of essential business functions. Students complete a common core of business courses covering financial accounting, managerial finance, principles of management, principles of marketing, and data-driven decision making. The program is flexible, allowing students to combine their business studies with any minor offered at York College, enabling them to specialize in a complementary field. Key courses also include Business Communication and an "Integrated Business Experience" capstone course (BUS 495), which integrates all areas of a student's learning into a comprehensive, hands-on evaluation of an organization. This ensures students develop strong managerial abilities, critical thinking, problem-solving, and communication skills.
Research Focus: York College of Pennsylvania encourages an applied approach to learning, including practical "research" within its business programs. While the General Business B.B.A. doesn't have a specific, formal research track like some specialized disciplines, the curriculum emphasizes data-driven decision-making and analytical skills. The "Integrated Business Experience" capstone often involves students analyzing real business scenarios or developing solutions for local organizations, functioning as a form of applied research. The college's overall commitment to experiential learning means students are often engaged in projects that require investigation, analysis, and strategic recommendations, building essential skills for the workplace.
Industry Engagement: Industry engagement is a hallmark of York College's Graham School of Business, significantly benefiting General Business students. The "Integrated Business Experience" course (BUS 495) provides a "learn by doing" opportunity where students interact with mentors from different companies. The program actively fosters linkages between the academic environment and the business community. Students gain practical experience and build professional networks through hands-on projects, case studies involving real businesses, and opportunities to connect with industry professionals. The Career Development Center also plays a vital role in connecting students with internships and job opportunities, reinforcing the program's real-world relevance.
Global Perspective: The B.B.A. in General Business at York College inherently incorporates elements of a global perspective within its core curriculum, particularly through courses like "Principles of International Business." The broader Graham School of Business emphasizes a "global perspective" as one of its core values, ensuring that students are prepared for the complexities of an interconnected marketplace. While not as specialized in international business as some other programs, the general business framework provides a versatile skill set that is adaptable to diverse global contexts. Students are encouraged to develop critical thinking and problem-solving abilities applicable to a worldwide business environment, often reinforced by discussions on global economic trends and international trade within relevant coursework.
York, Pennsylvania
IELTS 6
USD 26920
Undergraduate Entry Requirements
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 65% or above in their previous academic qualifications.
English Language Proficiency:
York College of Pennsylvania offers a variety of scholarship opportunities specifically aimed at supporting international students in achieving their academic goals while easing financial burdens. These scholarships are designed to recognize academic excellence, leadership potential, and other special talents among international applicants.
Merit-Based Scholarships: International students applying to York College are considered for merit-based scholarships automatically during the admissions process. These scholarships are awarded based on academic achievements, standardized test scores, and overall application strength. High-achieving students can receive significant tuition discounts, which help make studying in the U.S. more affordable.
International Student Scholarships: York College provides dedicated scholarships for international students, which may include renewable awards throughout the duration of their degree program. These scholarships acknowledge the diverse backgrounds and contributions international students bring to the campus community.
Departmental Scholarships: Certain academic departments at York College offer scholarships to students who demonstrate exceptional performance or promise in their chosen field of study. International students are encouraged to explore these opportunities by contacting their academic departments directly.
York College of Pennsylvania's Bachelor of Business Administration (B.B.A.) in General Business is designed to produce adaptable and broadly skilled professionals, highly sought after in today's diverse business landscape.
Management Trainee: Many large corporations and even smaller businesses offer management trainee programs. Graduates enter these programs to gain experience across various departments (sales, marketing, operations, HR) with the goal of moving into a supervisory or managerial role.
Operations Manager: This role involves overseeing the day-to-day activities of a business, ensuring efficiency, productivity, and smooth workflow. General Business graduates are well-suited due to their broad understanding of how different business functions interlink.
Account Manager: Working in sales or client relations, an account manager builds and maintains relationships with clients, understanding their needs and ensuring satisfaction. This requires strong communication, problem-solving, and business acumen.
Human Resources Specialist: Graduates can work in HR departments, assisting with recruitment, employee relations, benefits administration, and training. Their understanding of organizational behavior and management principles is highly valuable here.
Marketing Coordinator/Assistant: While not a specialized marketing degree, a General Business background provides the foundational knowledge to support marketing campaigns, conduct market research, manage social media, or assist with brand promotion.
Financial Analyst (Entry-Level): With courses in financial accounting and managerial finance, graduates can pursue entry-level roles analyzing financial data, assisting with budgeting, or supporting investment decisions within various organizations or financial institutions.
Project Coordinator/Analyst: Businesses frequently undertake projects that require planning, execution, and monitoring. General Business graduates' organizational and problem-solving skills make them effective in coordinating project tasks, managing timelines, and ensuring successful completion.
Purchasing/Procurement Specialist: This role involves sourcing goods and services, negotiating with suppliers, and managing inventory. A strong understanding of business operations and cost management, gained through a general business degree, is crucial.
Retail Manager: For those interested in the retail sector, a General Business degree provides the foundational knowledge to manage store operations, lead teams, handle inventory, and drive sales in a fast-paced environment.
Small Business Owner/Operator: The comprehensive business foundation allows graduates to effectively start, manage, and grow their own small businesses across various sectors, equipped with knowledge in finance, marketing, operations, and management.