M.S. in Computer Science
The MSCS program at William Jessup University is structured to provide a comprehensive ...
B.A. in in Digital Communication, Art & Design
Rocklin, California
INTAKE: Jan & Aug
Program Overview
The B.A. in Digital Communication, Art & Design is a four-year, on-campus program that combines elements of traditional communication studies with digital art and design principles. It prepares students for a world where digital literacy and creative content creation are paramount. The program allows students to specialize through various concentrations, including General Specialization, Media Marketing, Content Creation, Graphic Design, Video, and Fine Arts, offering flexibility to align with individual career aspirations. The curriculum is designed to produce graduates who can critically consume and create engaging messages across contemporary media platforms.
Curriculum: The curriculum for the B.A. in Digital Communication, Art & Design is comprehensive, covering core concepts in communication, art, and digital tools. Core courses typically include Introduction to Mass Communication, The Creative Christian, Introduction to Digital Art, Storytelling: Analog to Digital, Digital Workshop, Visual Communication, Media, Ethics, & Law, and a Senior Capstone project. Depending on the chosen specialization, students delve into specific areas such as Graphic Design (Drawing I, Graphic Design I & II, Typography, Web Design), Video (Video I & II, Motion Design, Lighting), Content Creation (e.g., Writing for the Media), or Media Marketing (Marketing Research, SEO). An essential component is a 3-unit internship, providing practical, real-world experience. The program emphasizes critical thinking, professional writing, and production skills, ensuring students are well-versed in both the theoretical and practical aspects of digital media.
Research Focus: While primarily an undergraduate program, the B.A. in Digital Communication, Art & Design at Jessup University fosters an applied research mindset. The program encourages students to critically analyze and understand the history and development of media, as well as current practices. With a focus on "critiquing and creating engaging messages on contemporary media platforms," students are implicitly engaged in understanding effective communication strategies and evaluating their impact. The program's evolution, explicitly bringing together digital communication and visual arts, reflects an ongoing "applied research" into what is most relevant and effective in the digital marketplace. Faculty members, often with industry experience, guide students in developing solutions to contemporary communication challenges, often through project-based learning and case studies.
Industry Engagement: William Jessup University places a strong emphasis on practical industry engagement for its Digital Communication, Art & & Design students. The mandatory 3-unit internship is a cornerstone of this engagement, providing students with invaluable hands-on experience and networking opportunities. The university's faculty, often bringing professional backgrounds in media, marketing, and design, provide real-world insights into the classroom. Jessup's location in Northern California allows for potential connections with diverse companies. The program is designed to teach "skills that are indispensable for every organization, business, and ministry," positioning graduates for success in the digital world. The university actively works to make its students "exceptionally employable" through career counseling and preparation for job searches, focusing on skills like Search Engine Optimization, Marketing, and Communication.
Global Perspective: The B.A. in Digital Communication, Art & Design program at William Jessup University inherently incorporates a global perspective by recognizing the interconnectedness of the digital world. The ability to "reach the world through a keystroke or the click of a mouse" is a core tenet of the program. The curriculum aims to equip students to effectively communicate across cultures and understand how their skills can be impactful globally. Concepts like "global leadership" within relevant concentrations and the university's overall commitment to developing leaders who will "redeem world culture" highlight this global outlook. The diverse student body at Jessup also contributes to a rich, multicultural learning environment, preparing graduates to navigate and contribute to a globalized media landscape.
Location
Rocklin, California
Score
IELTS 6
Tuition Fee
USD 36000
Undergraduate Entry Requirements
Application Fee: $150
Academic Qualifications: Applicants for undergraduate programs typically require a minimum academic achievement of 60% or above in their previous academic qualifications.
English Language Proficiency:
- IELTS: Overall band score of 6.0 or 6.5 with a minimum of 5.5 in each component.
- TOEFL: Overall score of 70 or higher.
- DET (Duolingo English Test): Minimum score of 100.
William Jessup University is making high-quality Christian education accessible to students from around the globe. As part of this mission, the university offers a variety of scholarships for international students to help reduce financial barriers and support academic success. These scholarships are based on merit, leadership, and sometimes financial need, making it easier for qualified international students to afford a U.S.-based degree.
Academic Merit Scholarships: International students with strong academic records are eligible for merit-based scholarships. These are automatically considered upon admission and awarded based on high school or prior college performance. Awards vary depending on GPA, test scores (if submitted), and other academic achievements.
Leadership Scholarships: Students who have demonstrated exceptional leadership skills in school, community, or church settings may qualify for Leadership Awards. These scholarships recognize students who align with William Jessup University's core values and mission.
Athletic Scholarships: International students who excel in sports may be considered for athletic scholarships through the university’s athletics department. Jessup competes in the NAIA and offers scholarships across several sports for both men and women.
Program-Specific Scholarships: Certain academic departments offer program-specific financial awards based on a student's choice of major, such as business, education, or ministry-related degrees.
Church Partnership Grant: Students affiliated with churches that partner with WJU may be eligible for additional financial support, including partial scholarships for those recommended by their church leadership.
A Bachelor of Arts (B.A.) in Digital Communication, Art & Design from William Jessup University offers graduates a dynamic skill set at the convergence of creative visual content and modern media. This program, emphasizing ethical communication and design within a faith-based framework, prepares students to be highly adaptable and employable in the fast-paced digital landscape.
Graphic Designer: This is a core career path, involving the creation of visual concepts using computer software or by hand to communicate ideas that inspire, inform, or captivate consumers. Graduates design logos, websites, marketing materials, advertisements, and more for a wide range of industries.
Content Creator/Manager: Professionals in this role develop and produce various forms of digital content, including written articles, blog posts, social media updates, videos, and images, to engage target audiences for businesses, non-profits, or media outlets.
Social Media Specialist/Manager: With expertise in digital communication, graduates can manage an organization's presence across social media platforms, developing content strategies, curating posts, engaging with audiences, and analyzing performance to build brand awareness and drive engagement.
Web Designer: Focusing on the aesthetic and functional aspects of websites, web designers create visually appealing and user-friendly layouts. They ensure websites are responsive, intuitive, and align with brand guidelines, often working closely with web developers.
Video Producer/Editor: For those in the Video specialization, this role involves planning, shooting, editing, and producing video content for various purposes, including marketing, entertainment, education, or news. They are proficient in editing software and storytelling through motion.
Digital Marketing Specialist: Graduates with the Media Marketing concentration are well-suited for roles in digital marketing, which includes Search Engine Optimization (SEO), email marketing, paid advertising, and analytics to increase online visibility and drive customer engagement.
UX/UI Designer (User Experience/User Interface Designer): These designers focus on creating intuitive and enjoyable digital product experiences. UX designers research user behavior, while UI designers create the visual elements and interactive features of websites and applications.
Multimedia Artist/Animator: Combining visual creativity with technology, multimedia artists and animators create special effects, animations, and other visual imagery for film, television, video games, advertisements, and interactive media.
Public Relations Specialist: Leveraging strong communication and media understanding, PR specialists manage the public image of an organization or individual. They write press releases, manage media inquiries, and develop communication strategies to foster positive relationships with the public.
Art Director (Entry-Level): With experience, graduates can advance to art director roles, overseeing the visual style and images for various projects, including magazines, product packaging, and film/television productions. They guide design teams to ensure creative consistency and impact.
