Masters of International Marketing

Program Overview

Hult International Business School's Boston campus offers a dynamic Master of International Marketing program, specifically designed for individuals aspiring to excel in the increasingly interconnected and digital global marketplace. This intensive one-year program emphasizes developing strategic international marketing skills, creative execution abilities, and cutting-edge knowledge to thrive in a constantly shifting digital environment. Through Hult's distinctive "learning by doing" methodology, which includes integrated business challenges, real-world mini-projects, live client engagements, and simulations, students gain practical experience in developing marketing strategies, conducting market research, and exploring global market opportunities. The program offers specialization tracks in areas such as Analytics, Branding, and Generative AI, allowing students to tailor their expertise to specific career interests, and also provides a dual degree option for further specialization.

AACSB Accredited: Hult International Business School holds the prestigious accreditation from AACSB International – The Association to Advance Collegiate Schools of Business. This accreditation is a global benchmark of quality, affirming that Hult's marketing programs adhere to rigorous standards for academic excellence, curriculum relevance, faculty qualifications, and impactful contributions to business practice. Hult's AACSB accreditation applies to all its programs globally, demonstrating a consistent commitment to delivering a top-tier business education.

AMBA Accredited: Further underscoring its global standing, Hult International Business School is also accredited by the Association of MBAs (AMBA). As an international authority on graduate business education, AMBA sets global standards for MBA, DBA, and Master of Business and Management programs. This accreditation reinforces the quality and rigor of Hult's Master of International Marketing program, recognizing its excellence in areas such as teaching, curriculum design, career development support, and student experience.

EQUIS Accredited: Completing its "triple crown" accreditation, Hult International Business School is additionally accredited by EQUIS (EFMD Quality Improvement System). This makes Hult one of the rare business schools worldwide (less than 1%) to hold all three major international accreditations (AACSB, AMBA, EQUIS). EQUIS accreditation particularly emphasizes overall quality, internationalization, and strong corporate connections, highlighting Hult's global relevance and its deep engagement with the international business world.

Curriculum: The Master of International Marketing curriculum at Hult is structured around three core modules, each featuring an integrated business challenge, before students proceed to electives. Core modules cover foundational skills in areas such as "Program Immersion," "Communicating With Impact," "Business Insights Through Data," "Financial Literacy for Marketers," "Design Thinking for Innovation," "AI and the Future of Work," and "Consumer Behavior." Subsequent modules delve into "Teamwork & Collaboration," "Digital Marketing Strategy & Execution," "Data Visualization," "Brand Management," "Influencing Others," "Project Planning & Execution," "New Product Development," and "Business Development." The program also offers specialization tracks in Branding, Analytics (a STEM-designated option), and Generative AI, allowing students to select elective courses that align with their career goals.

Research Focus: Hult International Business School's approach to the Master of International Marketing program incorporates an applied research focus. The curriculum emphasizes "learning by doing," where students continuously test their theoretical knowledge through practical application in real-world business challenges and projects. While not a traditional academic research degree, the program trains students to conduct market research with a global perspective, analyze consumer behavior, and leverage data to inform marketing strategies. Faculty members, who are often industry practitioners, integrate current market trends, digital tools, and the latest insights into their teaching, encouraging students to analyze real-world marketing problems and develop evidence-based solutions.

Industry Engagement: Hult International Business School demonstrates exceptional industry engagement, which is a cornerstone of its Master of International Marketing program. The curriculum is meticulously crafted with input from industry professionals to ensure its relevance to the fast-evolving marketing landscape. Students consistently participate in "Business Challenges" and "Impact Challenges" where they apply their skills to solve real-world problems for prominent companies. The faculty comprises seasoned marketing practitioners and leaders who bring invaluable real-world experience and extensive professional networks into the classroom. Furthermore, Hult's career services work individually with students, leveraging strong employer relationships to facilitate internships and employment opportunities in leading global organizations.

Global Perspective: Hult International Business School's Master of International Marketing program is inherently global, preparing graduates for careers in an interconnected global marketplace. With campuses in major business hubs worldwide (Boston, San Francisco, London, Dubai, and Shanghai), students have the unique opportunity to experience "Global Campus Rotation," allowing them to study in multiple international locations. The program's diverse student body, comprising individuals from over 150 nationalities, creates a rich multicultural learning environment that fosters cross-cultural understanding and global networking. The curriculum explicitly addresses international strategic skills, global market opportunities, and the complexities of marketing across diverse cultures and digital environments, ensuring graduates are well-equipped to lead international marketing efforts.