Masters of Marketing & Analytics

Program Overview

The Master's in Marketing & Analytics at Hult is a full-time, intensive one-year program. Students can choose Boston as their home campus, with the flexibility to experience other global campuses like London or Dubai for electives through Hult's Global Campus Rotation. The curriculum is structured around three core modules – Foundations, Markets, and Growth – each culminating in an integrated "Business Challenge" where students apply their knowledge to real company scenarios. The program differentiates itself by offering a dedicated "Analytics" specialization track within the Master's in Marketing, focusing on data-driven decision-making. Hult also provides a Dual Degree option, allowing students to earn a second specialist master's degree in as little as an additional six months of study, further enhancing their skillset and marketability.

STEM-designated: Yes, Hult International Business School's Master's in Marketing & Analytics program is STEM-designated. This is a significant advantage, particularly for international students. The STEM designation allows international graduates in the U.S. to be eligible for a 24-month extension of their Optional Practical Training (OPT), providing up to three years of post-graduation work experience. This highlights the program's strong emphasis on quantitative analysis, data science, and technology within the marketing domain, aligning with the growing demand for data-savvy marketing professionals.

AACSB Accredited: Yes, Hult International Business School holds accreditation from AACSB International – The Association to Advance Collegiate Schools of Business. This is a highly respected global accreditation for business education, signifying a commitment to quality and continuous improvement across all of Hult's business programs.

AMBA Accredited: Yes, Hult International Business School is accredited by the Association of MBAs (AMBA). This accreditation is a global standard for MBA, DBA, and Master of Business and Management (MBM) programs, further solidifying Hult's standing as a reputable provider of graduate business education.

EQUIS Accredited: Yes, Hult International Business School is accredited by EQUIS (The European Quality Improvement System), managed by the European Foundation for Management Development (EFMD). EQUIS is known for its rigorous assessment of business schools globally, with a strong focus on internationalization and relevance to the global business world. Hult's achievement of AACSB, AMBA, and EQUIS accreditation grants it the prestigious "triple crown" status, held by only a small percentage of business schools worldwide.

Curriculum: The 30-credit Master's in Marketing & Analytics curriculum is designed for intensive skills development in both strategic marketing and data analysis. Core modules cover essential topics such as Consumer Behavior, Business Insights Through Data, Digital Marketing Strategy & Execution, Financial Literacy for Marketers, Design Thinking for Innovation, and AI and the Future of Work. Students delve into advanced concepts like Data Visualization, Brand Management, and Project Planning & Execution. The Analytics specialization track introduces courses like Marketing Analytics, Customer Acquisition through Digital Marketing, and Social Media Analytics, equipping students with a well-rounded skillset in data literacy, business analysis, and machine learning, all grounded in a global business context.

Research Focus: Hult International Business School's research is deeply integrated with its "learn by doing" methodology and its mission to create real-world impact. While the Master's in Marketing & Analytics is a professional degree focused on practical application, the school's "Hult Impact Research" initiatives and specialized labs (e.g., Futures Lab, Sustainability Lab) explore critical business issues, including the role of AI in marketing, ethical considerations in data usage, and effective human-AI collaboration. This ensures that the curriculum remains current and informed by the latest industry trends and academic insights, though students typically engage in applied projects rather than traditional academic theses.

Industry Engagement: Hult places a significant emphasis on industry engagement, capitalizing on its strategic campus locations in major business hubs. The program incorporates "real-world business challenges" where students work directly with companies to solve actual marketing problems, providing invaluable practical experience and networking opportunities. Hult's faculty often bring extensive industry experience, enriching classroom discussions with practical insights. The school's robust career development services and expansive global alumni network actively facilitate internships, mentorships, and direct employment opportunities with leading global organizations, ensuring graduates are well-connected and prepared for immediate impact.

Global Perspective: A global perspective is fundamental to Hult's educational philosophy and is deeply embedded in the Master's in Marketing & Analytics program. With a student body representing over 150 nationalities, students are immersed in a highly diverse and multicultural learning environment. The Global Campus Rotation feature allows students to study core modules at one campus and then take electives at other international campuses, gaining firsthand experience in different global markets and business cultures. The curriculum itself addresses international marketing strategies, global consumer behavior, and cross-border digital marketing trends. This comprehensive global exposure, combined with Hult's focus on cross-cultural collaboration, prepares graduates to excel in international marketing roles and navigate the complexities of the global marketplace.