Master of Business Administration - Accounting
The MBA program at the University of the Potomac typically consists of 12 courses, tota...
Master of Business Administration - Marketing
Washington, D.C., Virginia
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Program Overview
The MBA with a Marketing concentration at the University of the Potomac typically requires 36 academic credits for completion. The program is structured to provide a comprehensive understanding of core business functions before delving into specialized marketing knowledge. Students complete eight foundational MBA courses (24 credits) covering essential areas such as managerial accounting, economics, finance, human resources, and strategic management. Following this, they undertake four specialized courses (12 credits) specifically focused on Marketing. This integrated approach ensures graduates develop not only deep expertise in marketing strategies but also the broader business acumen necessary to make effective strategic decisions and lead diverse teams in various organizational settings. The program is generally designed for completion within approximately two years.
Curriculum: The 36-semester-hour curriculum for the MBA with a Marketing concentration at the University of the Potomac begins with foundational MBA core courses, providing a solid business understanding. These typically include: "BUS 501 Managerial Accounting," "BUS 502 Managerial Economics," "BUS 503 Managerial Finance," "BUS 510 Strategic Management," "BUS 520 Human Resources and Organizational Behavior," "BUS 530 Marketing Management," "BUS 560 Management and Information Systems," and "BUS 570 Business Ethics." After establishing this foundational knowledge, students then transition to the four specialized Marketing concentration courses: "MRKT 610 Strategic Marketing," "MRKT 620 Marketing Research," "MRKT 630 Multinational Marketing," and "MRKT 640 Digital Marketing Strategy." This comprehensive curriculum is designed to provide graduates with advanced knowledge in marketing theory, research methodologies, global marketing challenges, and cutting-edge digital marketing techniques.
Research Focus: The University of the Potomac's MBA with a Marketing concentration is highly applied, focusing on equipping students with the analytical and strategic thinking skills necessary to develop and implement effective marketing solutions in real-world scenarios, rather than on traditional academic research culminating in a thesis. The program aims to prepare students to "formulate evidenced-based business solutions founded on stakeholder needs and interests" and to "develop decisions and managerial actions that enhance organizational effectiveness through effective communication and teamwork." Courses like "Marketing Research" involve practical data analysis and interpretation to inform marketing strategies, while "Strategic Marketing" emphasizes the application of frameworks to solve complex business problems. The curriculum encourages critical evaluation of market trends and consumer behavior to drive data-driven marketing decisions.
Industry Engagement: The University of the Potomac's MBA with a Marketing concentration demonstrates strong industry engagement by aligning its curriculum directly with the evolving needs of the marketing profession. The inclusion of courses such as "Digital Marketing Strategy" and "Marketing Research" reflects the critical skills sought by employers in today's marketing landscape. The program's core focus on preparing graduates to "build customer relationships" and "sustain marketing success" directly addresses the practical demands of the industry. While specific industry partnerships may not be overtly detailed, the university's overall commitment to career-oriented education and its location in a major metropolitan area like Washington D.C. provides implicit opportunities for students to connect with various marketing and business organizations, fostering a strong link between academic learning and professional practice.
Global Perspective: The MBA with a Marketing concentration at the University of the Potomac inherently incorporates a strong global perspective, recognizing the interconnectedness of modern markets. A dedicated course like "MRKT 630 Multinational Marketing" directly addresses the complexities of marketing products and services across different countries and cultures. This course would delve into international market entry strategies, global branding, cross-cultural consumer behavior, and adapting marketing mixes for diverse international audiences. Furthermore, the broader MBA framework at the University of the Potomac aims to prepare graduates to "identify problems related to U.S. and foreign businesses and to artfully respond to these challenges." This holistic approach, combined with a diverse student body, ensures that graduates are well-equipped to understand and navigate the nuances of global marketing in an increasingly international business environment.
Location
Washington, D.C., Virginia
Score
IELTS 6.5
Tuition Fee
USD 22250
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 60% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 59 or higher.
- DET (Duolingo English Test): Minimum score of 100.
The University of the Potomac is dedicated to making education affordable and accessible for international students by offering a variety of scholarship opportunities. These scholarships aim to recognize academic excellence, leadership potential, and financial need, helping reduce the overall cost of education for deserving students from around the world.
Merit-Based Scholarships: International students demonstrating strong academic performance may qualify for merit-based scholarships. These awards reward high GPA, outstanding achievements, and exceptional contributions in previous educational settings. Merit scholarships can significantly lower tuition fees and encourage students to maintain high academic standards throughout their studies.
Need-Based Scholarships: The university also offers need-based scholarships designed to assist international students facing financial challenges. Applicants are encouraged to submit detailed financial information during the admissions process to be considered for these scholarships, which aim to bridge the gap between the cost of education and the student’s financial resources.
Special Program Scholarships: Certain academic programs at the University of the Potomac provide dedicated scholarships for international students, especially in fields such as business administration, information technology, and cybersecurity. These program-specific awards support students pursuing careers in high-demand industries.
Graduates of the University of the Potomac's MBA with a Marketing concentration are uniquely positioned to excel in a competitive and evolving industry. Their comprehensive understanding of strategic marketing, consumer behavior, market research, and digital marketing, combined with strong leadership and analytical skills, makes them highly sought after. The program's focus on evidence-based solutions and effective communication prepares them to drive revenue growth, enhance brand visibility, and lead successful marketing initiatives across diverse sectors.
Marketing Manager: Responsible for developing, implementing, and overseeing comprehensive marketing strategies and campaigns to promote products, services, or brands. This involves market analysis, budget management, and team leadership.
Brand Manager: Focuses on building and maintaining the overall image and perception of a specific product or brand. This includes developing brand strategies, launching new products, and ensuring brand consistency across all touchpoints.
Digital Marketing Manager: Specializes in online marketing efforts, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, and paid advertising, to enhance online presence and engagement.
Market Research Analyst: Conducts in-depth research to understand consumer behavior, market trends, and competitive landscapes. They use data to identify opportunities, predict demand, and inform strategic marketing decisions.
Product Marketing Manager: Bridges the gap between product development and marketing, responsible for bringing products to market, defining product messaging, positioning, and launching successful marketing campaigns for new and existing products.
Advertising Manager: Oversees the planning and execution of advertising campaigns across various media channels. This role involves working with creative teams, media buyers, and agencies to maximize campaign effectiveness and reach.
Content Marketing Manager: Develops and implements content strategies to attract, engage, and retain target audiences through valuable and relevant content, such as blog posts, videos, infographics, and whitepapers.
Public Relations (PR) Manager: Manages an organization's public image and reputation. This involves media relations, writing press releases, managing crisis communications, and fostering positive relationships with stakeholders.
E-commerce Manager: Focuses on optimizing online sales channels, managing e-commerce platforms, developing online promotional strategies, and analyzing customer data to drive online revenue growth.
Marketing Consultant: Works independently or for consulting firms, providing expert advice to various organizations on their marketing strategies, brand positioning, digital transformation, and market expansion initiatives.
