Masters of Athletic Training
The Master of Athletic Training at Southern Utah University is a full-time, intensive p...
Master of Business Administration - Marketing
Cedar City, Utah
INTAKE: Mar, May, Jul, Aug & Oct
Program Overview
The MBA with a Marketing emphasis at Southern Utah University is offered entirely online, providing exceptional flexibility for working professionals, continuing undergraduate students, and international students. The program features a fast-paced 7-week class structure, enabling students to complete the 33-credit hour degree in as few as 12 months. It focuses on providing a comprehensive understanding of the entire marketing process, from research and market segmentation to product design, pricing, promotion, and distribution. The program's objective is to transform students into strategic marketing gurus capable of navigating the complexities of modern marketing, including digital marketing, social media, and search engine optimization.
AACSB Accredited: The Dixie L. Leavitt School of Business at Southern Utah University, which houses the MBA program and all its specializations, holds the prestigious accreditation from AACSB International – The Association to Advance Collegiate Schools of Business. This accreditation represents the highest standard of achievement for business schools worldwide, attained by only a small percentage of business programs globally. AACSB accreditation signifies that SUU's business programs, including the MBA with a Marketing emphasis, meet rigorous standards for quality in curriculum, faculty qualifications, research, and student outcomes. This ensures that graduates receive a globally recognized and highly respected degree, significantly enhancing their credibility and competitiveness in the marketing and broader business sectors.
Curriculum: The 33-credit hour MBA curriculum for the Marketing emphasis includes 24 credit hours of core MBA courses and 9 credit hours of specialized marketing emphasis courses. Core MBA courses provide a strong foundation in essential business principles such as "Managing People & Organizations," "Operations & Supply Chain Management," "Leadership," "Advanced Managerial Accounting," "Managerial Economics," "Managerial Finance," and a "Strategy" capstone course. The Marketing emphasis courses delve into critical areas such as "Marketing Analytics" and "Integrated Marketing," with students choosing an additional elective from a pre-defined list. This blended curriculum ensures students develop comprehensive business acumen alongside specialized expertise in brand development strategies, promotion campaign management, traditional and digital advertising, sales promotion, direct marketing, public relations, and advanced analytics tools for marketing challenges.
Research Focus: While the MBA in Marketing is a professional degree designed for practical application, Southern Utah University's curriculum is informed by both well-established marketing research methodology and up-to-date industry trends. The program emphasizes the application of advanced analytics tools to address increasingly complex challenges facing today's marketers, implicitly drawing on research in data science and marketing science. Courses like "Marketing Analytics" and "Integrated Marketing" require students to reinforce, extend, and apply marketing concepts, principles, and techniques through readings, case studies, and secondary research. The program prepares students to understand personalization in digital marketing, driven by consumer demand, technology, big data, and artificial intelligence, indicating a focus on current and emerging research in the field.
Industry Engagement: Southern Utah University's School of Business, including the MBA with a Marketing emphasis, is highly committed to ensuring its programs are relevant and responsive to industry needs. The curriculum directly prepares students for roles such as Chief Marketing Officer, Brand Manager, Marketing Director, Senior Marketing Analyst, Media Planner, and Sales Manager. The program emphasizes "experiential projects and practical curriculum," which provides students with real-world marketing and business experience. SUU highlights its strong ties to the professional community through a dedicated Career Coach for business students and employer outreach initiatives, facilitating internships and employment opportunities. The curriculum's focus on both traditional and cutting-edge digital marketing skills, including online advertising, social media, and SEO, demonstrates a strong alignment with current industry demands.
Global Perspective: Southern Utah University's MBA program, including the Marketing emphasis, inherently fosters a global perspective through its core business curriculum, which aims for graduates to "understand the global, ethical and sociopolitical context of business." Marketing, in today's interconnected world, requires an understanding of diverse cultural contexts, international markets, and global consumer behavior. While specific "global marketing" courses are not explicitly detailed, the broader MBA foundation encourages students to consider how marketing strategies need to adapt across different regions and cultures. SUU's Dixie L. Leavitt School of Business also has partnerships with international universities, providing opportunities for study abroad and exposing students to diverse business practices, further enhancing their global understanding in the context of marketing.
Location
Cedar City, Utah
Score
IELTS 6.5
Tuition Fee
USD 16836
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Southern Utah University (SUU) offers a range of scholarships designed to support international students in achieving their academic goals while making education in the United States more affordable. These scholarships recognize academic excellence, leadership, and unique talents, helping to reduce the financial burden for students from around the world.
Merit-Based Scholarships: International students who demonstrate strong academic performance are automatically considered for merit-based scholarships during the admission process. These awards are based on high school GPA, standardized test scores, and other academic achievements. Merit scholarships can significantly reduce tuition costs and are often renewable each year as long as students maintain the required GPA.
International Student Scholarships: SUU provides dedicated scholarships specifically for international students, including the International Student Achievement Award and other competitive scholarships that encourage diversity and academic excellence. These awards aim to attract talented students globally and foster a vibrant international community on campus.
Departmental and Program-Specific Scholarships: Many academic departments at SUU offer scholarships tailored to students pursuing particular fields of study. These scholarships reward outstanding performance, research potential, or involvement in departmental activities and can supplement other financial aid.
Athletic Scholarships: For international students who excel in sports, Southern Utah University offers athletic scholarships across various NCAA Division I sports programs. These scholarships are awarded based on athletic ability and academic standing.
Graduates of Southern Utah University's MBA with a Marketing emphasis are exceptionally well-prepared for impactful careers in the dynamic world of business. The program's prestigious AACSB accreditation ensures a rigorous and highly regarded business education, while its specialized curriculum delves into crucial areas such as brand development, advanced analytics, and promotion campaign management. This combination equips alumni with the essential skills to navigate the complexities of modern marketing, from traditional advertising to cutting-edge digital strategies.
Marketing Manager: This is a broad role encompassing the planning, execution, and oversight of a company's marketing strategies. Marketing managers work to generate brand visibility, drive sales, and achieve overall business objectives, often leading teams and coordinating various campaigns.
Brand Manager: Responsible for shaping and amplifying a company's brand identity, brand managers oversee the perception and market positioning of products or services. They collaborate closely with advertising, public relations, and product development teams to ensure consistent brand messaging.
Digital Marketing Manager: These professionals command the online realm, orchestrating strategies to captivate and target audiences digitally. Their responsibilities include managing online advertising, social media campaigns, content marketing, email marketing, and search engine optimization (SEO) to boost online presence and engagement.
Market Research Analyst: Data wizards who decode consumer behavior and market trends, market research analysts collect, process, and interpret data to provide actionable insights. They guide marketing approaches, inform product development, and support data-driven business decisions.
Product Manager: Bridging the gap between various departments, product managers oversee the entire lifecycle of a product, from conception and development to launch and post-launch performance. They leverage market insights and customer feedback to ensure products meet market needs and business goals.
Sales Manager: While distinct from marketing, an MBA with a marketing emphasis provides a strong foundation for sales leadership. Sales managers plan, direct, and coordinate the distribution of products or services, setting sales targets, establishing territories, and leading sales teams to achieve revenue goals.
Public Relations Manager: Guardians of corporate reputation, public relations managers navigate the media landscape to shape public perception. They develop communication strategies, manage press releases, handle crises, and build strong relationships with media outlets to foster positive brand image.
Marketing Analyst: Specializing in the quantitative side of marketing, these analysts use data to evaluate campaign effectiveness, optimize marketing spend, identify customer segments, and forecast market trends. They often work with business intelligence tools to translate data into strategic recommendations.
Business Development Manager: Focused on creating new business opportunities, business development managers identify potential clients, forge strategic partnerships, and negotiate deals. Their marketing background helps them understand market needs and articulate value propositions effectively.
Content Marketing Manager: These professionals establish content strategies to attract customers and drive traffic to digital platforms. They ensure brand message consistency across various content formats, including blog posts, social media content, and email newsletters, aligning content efforts with overall marketing objectives.
