M.A. in Secondary Education
The Master of Arts (M.A.) in Secondary Education at Roosevelt University is an intensiv...
M.S.I.M.C. in Marketing Communications
Chicago, Illinois
INTAKE: Jan & Aug
Program Overview
The M.S.I.M.C. is a 30-credit-hour program that can typically be completed in 1.5 years full-time or 2.5 years part-time. It offers flexibility with a mix of online and hybrid (in-person and online) coursework. Hybrid options cater to full-time students, including international students on F1 visas, providing in-person meetings on the Chicago campus. Admissions are open for both fall and spring start dates. The program emphasizes a hands-on approach, providing an insider's look at contemporary marketing and communications careers through coursework focused on leading brand practices.
Curriculum: The curriculum is structured to provide a comprehensive understanding of integrated marketing communications. It consists of five core required courses (15 credit hours) and five elective courses (15 credit hours). Core courses include "Brand Marketing and Communications Methods," "Marketing Communications Research," "Brand Planning and Message Strategy," "IMC Ethics and Society," and "Campaign Planning." Elective options allow students to specialize in areas like "Digital and Social Media Marketing," "Public Relations," "Content Marketing and Brand Storytelling," "Crisis Communication," "Global Marketing Communication," or "Influencer Marketing." An optional for-credit professional internship is also available as an elective, allowing students to gain practical experience. The program requires an overall GPA of 3.0 or higher for the degree.
Research Focus: The M.S.I.M.C. program at Roosevelt University integrates a practical research focus into its curriculum, aimed at developing data-driven marketing and communications professionals. A core course, "Marketing Communications Research," grounds students in the methodologies needed to conduct effective consumer research and market analysis. Students learn critical thinking, analysis, and research skills to inform campaign planning and message strategy. The program emphasizes working with data sets from real brands, allowing students to develop skills in market research and analytics. While not a traditional academic research degree, the focus is on applied research that directly informs strategic marketing and communication decisions.
Industry Engagement: Roosevelt University fosters strong industry engagement for its M.S.I.M.C. program, capitalizing on its location in Chicago, a major media and marketing hub. Professors are often recognized industry leaders with national and international experience, bringing real-world insights and connections into the classroom. The program actively facilitates hands-on marketing experience, including opportunities to work with data sets from real brands and participate in Chicago internship opportunities. Students can attend industry events throughout the city and even participate in domestic and international travel courses to key global marketing centers, learning about innovation and opportunities directly from the field. This deep industry connection helps prepare graduates for roles in various leading companies.
Global Perspective: Roosevelt University instills a global perspective within its M.S.I.M.C. program by acknowledging the international nature of marketing and communication in today's interconnected world. The curriculum includes courses like "Global Marketing Communication" and "International Marketing Cultures," which broaden students' understanding of diverse consumer behaviors, cultural nuances, and marketing strategies across different regions. The program's faculty, with international experience, and opportunities for international study experiences further enhance this global outlook. By preparing students to understand and navigate diverse international markets, Roosevelt equips graduates to succeed in multinational corporations and global campaigns.
Location
Chicago, Illinois
Score
IELTS 6.5
Tuition Fee
USD 21273
Postgraduate Entry Requirements
Application Fee: $42
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 65% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 80 or higher.
- PTE: Overall score of 55 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Roosevelt University in the United States offers a variety of scholarship opportunities specifically designed for international students to support their academic journey and make higher education more affordable. These scholarships recognize academic excellence, leadership potential, and contributions to campus diversity.
Merit-Based Scholarships: International students applying to Roosevelt University are eligible for merit-based scholarships awarded based on academic achievements, standardized test scores, and overall potential. These scholarships can significantly reduce tuition costs and are automatically considered during the admissions process.
International Student Scholarship Program: Roosevelt University provides special scholarships targeted at international students, aiming to encourage a diverse and global student body. These awards vary in amount and criteria but typically recognize outstanding academic performance and community involvement.
Departmental Scholarships: Certain colleges and departments within Roosevelt University, such as the Chicago College of Performing Arts and the Walter E. Heller College of Business, offer additional scholarships for international students enrolled in specific programs. These awards may be based on talent, portfolio, or academic excellence in the field of study.
An M.S. in Integrated Marketing Communications (M.S.I.M.C.) from Roosevelt University equips graduates with a holistic understanding of how various communication disciplines converge to build and sustain brands. This program fosters expertise in creative messaging, data-driven strategy, and digital engagement, preparing professionals for a dynamic array of roles in a constantly evolving marketing landscape.
Marketing Communications Manager: This broad role involves overseeing and coordinating all aspects of an organization's marketing and communication efforts, ensuring consistency across advertising, public relations, digital media, and content.
Digital Marketing Specialist/Manager: Graduates excel in developing and executing online marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, and online advertising campaigns.
Social Media Manager/Strategist: These professionals manage a brand's presence across various social media platforms, creating engaging content, analyzing performance, and fostering community interactions to build brand awareness and loyalty.
Brand Manager/Strategist: Focused on shaping a brand's identity and market perception, this role involves developing brand strategies, conducting market research, and overseeing marketing initiatives to ensure the brand resonates with target audiences.
Public Relations Specialist/Manager: Graduates manage an organization's public image and relationships with media, stakeholders, and the public. This includes writing press releases, managing media inquiries, and developing crisis communication plans.
Content Marketing Manager/Strategist: These professionals are responsible for the creation, publication, and distribution of valuable, relevant, and consistent content (e.g., blog posts, videos, infographics, articles) to attract and retain a clearly defined audience.
Market Research Analyst: Leveraging their skills in "Marketing Communications Research," graduates collect, analyze, and interpret data on consumer behavior, market trends, and competitor activities to provide insights that inform marketing strategies.
Account Manager/Client Services: In advertising or public relations agencies, account managers serve as the primary liaison between the agency and its clients, understanding client needs, developing communication strategies, and ensuring projects meet objectives.
Campaign Manager: Graduates design, execute, and monitor integrated marketing campaigns across multiple channels, ensuring that all elements work together cohesively to achieve specific marketing or business goals.
Internal Communications Specialist: For larger organizations, graduates can manage internal communication strategies, ensuring effective information flow, employee engagement, and alignment with company culture and objectives.
