M.Ed. in Administration and Supervision
Marymount University, located in Arlington, Virginia, offers a Master of Education (M.E...
Master of Business Administration - Digital Marketing
Virginia
INTAKE: Jan, May & Aug
Program Overview
The MBA with a Digital Marketing specialization at Marymount University is structured to provide a comprehensive understanding of core business principles alongside an in-depth exploration of digital marketing strategies and tools. While the core MBA program is 36 credits, students can add a 12-credit specialization in Digital Marketing, resulting in a 45-48 credit program. This modular approach allows students to cultivate essential digital marketing skills, from SEO and search engine marketing to social media campaigns and cross-channel marketing, all viewed through the lens of driving business growth. The program emphasizes maximizing customer engagement across owned, paid, and earned media, and integrates technology-driven tools, including those from data science, to optimize conversion rates and make impactful marketing decisions.
ACBSP Accredited: Marymount University's MBA program, including its Digital Marketing specialization, is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation is a testament to the program's commitment to delivering high-quality business education that meets rigorous standards. It assures students and future employers that the curriculum is relevant, current, and effectively prepares graduates for successful careers in the dynamic global business environment, reflecting a dedication to continuous improvement and strong learning outcomes.
Curriculum: The curriculum of the MBA with Digital Marketing specialization seamlessly integrates foundational business courses with specialized digital marketing content. Core MBA courses typically include "Marketing Concepts and Practice," "Management Foundations," "Business Analytics," "Accounting for Managers," "Corporate Finance," and "Strategic Management Seminar." The Digital Marketing specialization then builds upon this foundation with courses such as "Digital Marketing (MKT 590)," "Principles of Data Science (IT 546)," and "Machine Learning (IT 586)." This interdisciplinary approach, drawing courses from both the School of Business and the School of Technology and Innovation, ensures students gain a holistic understanding of how to create and implement digital marketing strategies as an integral component of an overall marketing plan, driven by data and technology.
Research Focus: Within Marymount University's College of Business, Innovation, Leadership, and Technology (BILT), the research focus for the MBA with a Digital Marketing specialization is primarily applied, concentrating on contemporary challenges and opportunities in the digital marketing realm. Faculty, many of whom have extensive industry experience, engage in research related to consumer behavior in digital environments, the effectiveness of various digital marketing channels, data analytics for marketing insights, and the ethical considerations of digital advertising. The program encourages students to engage in projects that involve analyzing real-world digital marketing campaigns, utilizing data to assess performance, and developing innovative digital strategies, thus bridging theoretical knowledge with practical application and industry-relevant inquiry.
Industry Engagement: Marymount University leverages its strategic location in the Washington D.C. metropolitan area to foster robust industry engagement within its MBA programs, including the Digital Marketing specialization. The faculty often consists of seasoned professionals and thought leaders from various sectors, bringing current industry best practices and valuable networking opportunities directly into the classroom. The curriculum is continuously reviewed and updated to reflect the dynamic nature of digital marketing trends and employer demands. Marymount's connections with a diverse range of organizations facilitate internships, real-world projects, and career placements, ensuring graduates are well-prepared to contribute immediately to the digital marketing landscape.
Global Perspective: The MBA with Digital Marketing specialization at Marymount University incorporates a global perspective by addressing how digital marketing strategies transcend geographical boundaries and cultural differences. The broader MBA curriculum often includes a "Global Business Experience," which provides students with insights into international business practices. Within the digital marketing specialization, this global outlook translates to understanding varying digital consumption patterns, international SEO considerations, cross-cultural social media engagement, and global data privacy regulations. Graduates are prepared to develop and implement digital marketing campaigns that effectively reach diverse international audiences and navigate the complexities of a globally interconnected digital marketplace.
Location
Virginia
Score
IELTS 6.5
Tuition Fee
USD 24120
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 96 or higher.
- PTE: Overall score of 58 or higher.
- DET (Duolingo English Test): Minimum score of 105.
Marymount University in the United States is supporting international students through a variety of scholarship opportunities designed to recognize academic excellence, leadership, and community involvement. These scholarships help make a high-quality education more affordable and accessible for students from around the world.
Merit-Based Scholarships: Marymount offers several merit-based scholarships specifically for international students. These awards are typically based on academic performance, standardized test scores, and leadership potential. Some scholarships are automatically considered during the admissions process, while others require a separate application.
Global Scholarship: One of the key awards available to international students is the Global Scholarship, which provides significant tuition reduction for high-achieving students. This scholarship rewards students who demonstrate outstanding academic credentials and a global engagement.
Distinguished International Student Award: Marymount also offers the Distinguished International Student Award for exceptional students who contribute to campus diversity and show strong leadership qualities. This award helps to encourage a vibrant, multicultural student community.
Graduate Assistantships and Fellowships: Graduate students may have access to assistantships and fellowships that provide tuition remission and stipends in exchange for research or teaching support. These opportunities not only ease financial burdens but also enrich academic and professional development.
Marymount University's MBA with a Digital Marketing specialization creates highly adaptable and strategically-minded professionals, perfectly suited for the dynamic digital economy. The program's fusion of core business principles with in-depth digital marketing expertise, coupled with its ACBSP accreditation and strong industry connections, positions graduates for leadership and impactful roles across various sectors. They are prepared to harness technology and data to drive marketing success and achieve business objectives.
Digital Marketing Manager / Director: This role involves developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing. Graduates are equipped to lead digital marketing teams and ensure campaigns align with broader business goals.
SEO (Search Engine Optimization) Specialist / Manager: Focuses on improving organic search engine rankings and increasing website visibility. Graduates understand technical SEO, keyword research, content optimization, and link building to drive relevant traffic and conversions.
Social Media Marketing Manager: Responsible for developing and executing social media strategies, creating engaging content, managing online communities, and analyzing performance across platforms to build brand awareness and foster customer engagement.
Content Marketing Strategist: Develops and manages the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience. This involves understanding audience needs, SEO best practices, and various content formats (blogs, videos, infographics).
Digital Marketing Analyst: Leverages data analytics tools to monitor campaign performance, identify trends, and provide actionable insights for optimizing digital marketing efforts. Graduates with strong analytical skills can interpret complex data to inform strategic decisions.
E-commerce Manager: Oversees all aspects of a company's online sales operations, including website management, digital marketing, inventory, and customer experience. This role combines digital marketing expertise with broader business and operational management.
Brand Manager (Digital Focus): Manages a brand's overall digital presence and strategy, ensuring consistency across all online touchpoints. This involves developing brand campaigns, monitoring brand sentiment, and leveraging digital channels to strengthen brand equity.
Marketing Consultant (Digital Specialization): Provides expert advice to businesses on their digital marketing strategies. This typically involves analyzing current efforts, identifying growth opportunities, and developing customized digital marketing plans for clients.
Paid Media Specialist / PPC (Pay-Per-Click) Manager: Manages paid advertising campaigns across platforms like Google Ads, social media advertising, and display networks. This involves budget allocation, ad copy creation, keyword research, and continuous optimization for maximum ROI.
Growth Hacker: A highly analytical and experimental role focused on rapidly growing a company's user base, engagement, and revenue through innovative digital marketing tactics. Graduates with an entrepreneurial mindset and data-driven approach are well-suited for this role.
