Masters of Public Administration
Gannon University, located in Erie, Pennsylvania, USA, offers a Master of Publi...
Master of Business Administration- Business Analytics
Erie, Pennsylvania
INTAKE: Jan & Aug
Program Overview
Gannon University, located in Erie, Pennsylvania, USA, offers a Master of Business Administration (MBA) with a specialization in Business Analytics. This contemporary program is meticulously designed to provide students with a comprehensive understanding of business functional areas while heavily infusing the application of technology and data analysis. It aims to develop ethical leaders who can utilize modern business tools to analyze data and make data-driven decisions across various disciplines, including marketing, supply chain management, human resources, and finance.
Curriculum: The MBA in Business Analytics program at Gannon University typically requires 30 credits beyond any foundational coursework. The curriculum is designed to provide a contemporary learning experience by blending core business concepts with advanced analytical methodologies. Key courses include Business Analytics, Organizational Design & Leadership, Database Design & SQL, Data Analytics for Accounting, Predictive Analytics & Data Mining, Marketing Analytics, Operations & Technology Management, Data Visualization for Business, and Financial Management & Modeling. For students without a prior business bachelor's degree, foundational modules in accounting, quantitative research techniques, marketing, business integration, finance, and microeconomics are also available. The program is flexible with options for online and on-campus study and an accelerated pathway.
Research Focus: The Gannon MBA in Business Analytics program incorporates a strong research focus on applying data analysis and technology to solve real-world business problems. While it is a professional master's degree, the curriculum emphasizes the application of appropriate methodologies for analyzing big data in the context of specific business perspectives, such as business forecasting, financial modeling, and data-driven strategic planning. Faculty members are engaged in research related to AI, machine learning, sentiment analysis of social media data, and optimizing supply chain management, often with a focus on business insights and consumer behavior trends. This involvement in scholarly activities provides students with exposure to current research methodologies and encourages them to engage in critical analysis and data-driven decision-making.
Industry Engagement: Gannon University's MBA in Business Analytics program maintains strong industry engagement to ensure its graduates are well-prepared for the demands of the modern business world. The curriculum is continuously updated to reflect the rapid changes in business and the increasing importance of data analytics. The program focuses on utilizing today's modern business tools to analyze data and make informed decisions, directly aligning with industry needs. Gannon's urban campus in Erie provides opportunities for students to engage with local businesses and organizations for hands-on learning experiences, internships, and potential employment. The university's strong alumni network also serves as a valuable resource for career development and placement.
Global Perspective: The MBA in Business Analytics program at Gannon University inherently fosters a global perspective by recognizing the dramatic changes ongoing in the world of business, which increasingly operates on a global scale. The program aims to provide students with the vision, values, and skills required to lead successful professional lives in this new global landscape. The analytical tools and data-driven decision-making methodologies taught are universally applicable across international markets and diverse business environments. Furthermore, Gannon's diverse student body, comprising individuals from over 70 countries, enriches classroom discussions with varied international perspectives, preparing graduates to work effectively in multicultural teams and understand the complexities of global business operations.
Location
Erie, Pennsylvania
Score
IELTS 6.5
Tuition Fee
USD 19605
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- PTE: Overall score of 53 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Gannon University offers a variety of scholarship opportunities specifically designed to support international students pursuing their studies in the United States. These scholarships aim to recognize academic excellence, leadership potential, and contributions to the campus community, making education more accessible and affordable for students from around the world.
Merit-Based Scholarships: International students at Gannon University are eligible for competitive merit-based scholarships that reward strong academic performance, leadership qualities, and extracurricular involvement. These scholarships can significantly reduce tuition costs and are often renewable based on maintaining academic standards.
Need-Based Financial Aid: While limited, some need-based financial assistance may be available to international students demonstrating financial need. Applicants are encouraged to communicate their situation during the admission process for consideration.
An MBA with a specialization in Business Analytics from Gannon University is a powerful credential for aspiring leaders in data-driven environments. This program blends core business knowledge with advanced analytical skills, preparing graduates to extract insights from complex data and make informed strategic decisions across various organizational functions.
Business Analyst (Data-Focused): This is a core role where graduates bridge the gap between business needs and technical solutions. They analyze organizational processes, identify inefficiencies using data, and propose data-driven strategies to optimize operations, improve decision-making, and enhance overall business performance.
Data Scientist: Leveraging advanced statistical modeling, machine learning, and programming skills gained in the program, Data Scientists build predictive models, automate decision-making processes, and extract valuable insights from large and complex datasets to solve significant business problems.
Business Intelligence (BI) Analyst/Manager: These professionals focus on developing and managing BI solutions, including dashboards, reports, and data visualizations, to help organizations better understand their performance. They translate raw data into actionable insights for strategic planning and operational improvements.
Marketing Analyst: Marketing analysts use data to understand customer behavior, market trends, and the effectiveness of marketing campaigns. They apply analytical tools to optimize marketing strategies, identify new market opportunities, and improve return on investment (ROI) for marketing efforts.
Financial Analyst (with Analytics Focus): In finance, graduates analyze financial data, market trends, and investment portfolios to provide data-backed insights for sound financial decisions. This can include risk analysis, fraud detection, and financial modeling for corporate strategy.
Operations Analyst/Manager: These roles focus on improving the efficiency and effectiveness of an organization's operations. Graduates use data analytics to identify bottlenecks, optimize supply chain processes, manage inventory, and streamline workflows to reduce costs and enhance productivity.
Supply Chain Analyst/Manager: Specializing in logistics and supply chain optimization, these professionals evaluate data related to procurement, production, inventory, and distribution. They use analytics to predict demand, reduce lead times, and enhance the overall efficiency of the supply chain.
Management Consultant (Data & Analytics): With their combined business acumen and analytical skills, graduates can work as consultants, advising various companies on how to leverage data for strategic decision-making, operational improvements, and competitive advantage across different industries.
Product Manager (Data-Driven): Product managers with an analytics background use data to define product strategy, identify market needs, and make informed decisions throughout the product lifecycle. They analyze user data, market trends, and competitive landscapes to guide product development and launch.
Quantitative Analyst (Quant): While typically requiring a strong mathematical background, an MBA in Business Analytics can open doors to junior quant roles, particularly in financial services. Quants use complex mathematical and statistical models to analyze financial markets, manage risk, and develop trading strategies.
