M.Ed. in Special Education
The University of North Florida (UNF) in Jacksonville offers a Master of Education (M.E...
Master of Business Administration - Marketing Analytics
Jacksonville, Florida
INTAKE: Jan & Aug
Program Overview
The University of North Florida (UNF) in Jacksonville, Florida, offers a Master of Business Administration (MBA) with a concentration in Marketing Analytics through its AACSB-accredited Coggin College of Business. This specialized program is designed to equip marketing professionals with the quantitative and analytical skills needed to navigate the data-driven landscape of modern marketing. It focuses on transforming marketing data into actionable insights that drive strategic decisions and improve business results. While specific details on the MBA version are less prominent than the Master of Science in Business Analytics (MSBA) with a Marketing Analytics concentration, the MBA would integrate core business leadership principles with specialized analytical methods. The program aims to address the growing demand for professionals who can leverage data to optimize marketing efforts and enhance customer experiences.
AACSB-accredited: The Coggin College of Business at the University of North Florida holds the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation. This is a globally recognized hallmark of excellence for business education, ensuring that the MBA program, including its Marketing Analytics concentration, adheres to the highest standards for curriculum quality, faculty expertise, and student learning outcomes. Earning an MBA from an AACSB-accredited institution like UNF provides graduates with a highly respected and globally recognized credential, signifying a rigorous and relevant education.
Curriculum: The MBA with a Marketing Analytics concentration at UNF integrates a strong core MBA curriculum with specialized coursework in data analytics and marketing. The general MBA foundation covers essential business disciplines such as financial accounting, managerial economics, advanced financial management, organizational leadership, and strategic management. For the Marketing Analytics concentration, students would delve into advanced topics likely including "Digital Marketing Analytics," "Marketing Research," "Data Analytics," "Data Visualization," and "Applications of Business Analytics." The curriculum is designed to teach students how to use marketing data to solve complex marketing problems, influence decision-making, and drive better business results by transforming raw data into powerful and predictive strategic assets. It emphasizes a blend of business acumen with technical proficiency in data tools and methodologies.
Research Focus: While the MBA with a Marketing Analytics concentration is a professional degree, it is inherently research-intensive, focusing on data-driven insights. The curriculum emphasizes quantitative methods, statistical analysis, and the application of analytical tools to real-world marketing challenges. Students are trained to collect, analyze, and interpret large datasets to identify market trends, predict consumer behavior, and measure the effectiveness of marketing campaigns. Faculty members, who often have expertise in marketing science, econometrics, and data analytics, guide students in applying cutting-edge research methodologies and tools to derive actionable insights, fostering a strong emphasis on evidence-based marketing strategies.
Industry Engagement: UNF's MBA programs, particularly those with an analytics focus, are designed with strong ties to the business community. Given the increasing demand for marketing analytics professionals, the program actively seeks input from local and regional employers to ensure its curriculum is aligned with industry needs. Students can benefit from opportunities for internships, guest lectures by industry leaders in marketing analytics, and networking events. These engagements provide invaluable real-world experience, exposing students to current challenges and technologies in the field. The program aims to produce graduates who can immediately contribute to companies by leveraging data for strategic marketing initiatives.
Global Perspective: The MBA with a Marketing Analytics concentration at UNF incorporates a global perspective by recognizing that consumer data and marketing trends often transcend national borders. While the core focus might be on methodologies, the application of these methods often requires an understanding of diverse international markets, cultural nuances in consumer behavior, and global digital platforms. Analyzing global marketing campaigns, understanding cross-cultural consumer insights through data, and adapting analytical strategies for international markets would be integral to the learning experience. UNF's overall commitment to global business education, including its GlobalMBA program, ensures that graduates are prepared to apply their analytical skills in an interconnected world.
Location
Jacksonville, Florida
Score
IELTS 6.5
Tuition Fee
USD 18803
Postgraduate Entry Requirements
Application Fee: $31
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Standardized Test Requirements
- GMAT (Graduate Management Admission Test): Minimum score of 550 required.
- GRE (Graduate Record Examinations): Minimum score of 304 required.
The University of North Florida (UNF) offers a variety of scholarships specifically designed to support international students in achieving their academic goals while easing the financial burden of studying in the United States. These scholarships recognize outstanding academic achievements, leadership potential, and community involvement.
Merit-Based Scholarships: UNF provides merit scholarships to international students based on their academic performance, standardized test scores, and extracurricular accomplishments. These scholarships can significantly reduce tuition costs and are awarded automatically to eligible applicants during the admissions process.
International Student Scholarships: Special scholarships are reserved exclusively for international students. Examples include the International Freshman Scholarship and the International Transfer Scholarship, which reward high-achieving students with financial aid packages that may cover partial to full tuition fees.
Need-Based Financial Aid: While limited for international students, some need-based financial aid options may be available through private organizations or partnerships coordinated by UNF’s financial aid office. International students are encouraged to explore external scholarship databases for additional funding opportunities.
Departmental Scholarships: Certain academic departments and colleges at UNF offer scholarships targeted to students enrolled in specific fields of study. International students can apply for these scholarships based on their major, research interests, or academic achievements within their discipline.
An MBA with a Marketing Analytics concentration from the University of North Florida (UNF) is a highly specialized and increasingly sought-after degree. Offered through the AACSB-accredited Coggin College of Business, this program blends advanced business leadership with rigorous quantitative and analytical skills. It's designed to meet the growing demand for professionals who can leverage vast amounts of marketing data to understand consumer behavior, optimize campaigns, and drive strategic business decisions.
Marketing Analytics Manager: This core role involves leading teams that analyze marketing data, measure campaign performance, and identify trends and insights to optimize marketing ROI. They translate complex data into actionable recommendations for marketing and business strategy.
Digital Marketing Analyst/Strategist: Graduates specialize in the digital landscape, using data from websites, social media, email campaigns, and online advertising to understand user behavior, optimize digital channels, and improve conversion rates.
Business Intelligence Analyst (Marketing Focus): These professionals create dashboards and reports, often using tools like Tableau or Power BI, to visualize marketing performance data. They help stakeholders across the organization understand key metrics and make data-driven decisions related to marketing.
Customer Insights Manager: This role focuses on understanding the customer journey and behavior through data. Graduates analyze customer segmentation, preferences, loyalty, and feedback to develop strategies for personalized marketing, customer retention, and improved customer experience.
Product Marketing Analyst: Working closely with product teams, these analysts use market data, customer feedback, and competitive analysis to inform product development, launch strategies, and ongoing product optimization, ensuring products meet market demand and drive revenue.
Data Scientist (Marketing/Business Applications): For those with a strong quantitative background, this role involves building predictive models and algorithms from large datasets to forecast market trends, predict consumer behavior, and develop personalized marketing recommendations, often using programming languages like Python or R.
CRM (Customer Relationship Management) Analyst: These professionals leverage CRM data to analyze customer interactions, identify opportunities for cross-selling or upselling, and optimize customer communication strategies to enhance loyalty and lifetime value.
Pricing Analyst: Combining economic principles with market data, pricing analysts determine optimal pricing strategies for products and services. They analyze market demand, competitor pricing, and cost structures to maximize profitability and market share.
Marketing Technology (MarTech) Specialist: With an understanding of both marketing strategy and analytical tools, graduates can work to implement, integrate, and optimize marketing technology platforms (e.g., marketing automation, analytics platforms) to improve efficiency and data collection.
Consultant (Marketing Analytics/Strategy): Graduates can join management or marketing consulting firms to advise clients on leveraging data for marketing effectiveness. They analyze complex marketing challenges, develop data-driven solutions, and help implement analytical frameworks to improve client performance.
