M.Ed. in Special Education
The University of North Florida (UNF) in Jacksonville offers a Master of Education (M.E...
Master of Business Administration - Marketing
Jacksonville, Florida
INTAKE: Jan & Aug
Program Overview
The University of North Florida (UNF) in Jacksonville, Florida, offers a Master of Business Administration (MBA) with a concentration in Marketing through its AACSB-accredited Coggin College of Business. This program is designed to equip professionals with a comprehensive understanding of core business functions while specializing in the dynamic field of marketing. It focuses on developing strategic marketing skills, consumer insights, and the ability to leverage various marketing channels to drive business growth and customer engagement. The program offers flexibility with full-time and part-time study options and typically requires 30-36 credit hours, with provisions for prerequisite coursework for students from non-business undergraduate backgrounds.
AACSB-accredited: The Coggin College of Business at the University of North Florida holds the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation. This is the highest global standard for business education, ensuring that the MBA program, including its Marketing concentration, adheres to rigorous quality benchmarks for curriculum, faculty expertise, and student outcomes. Earning an MBA from an AACSB-accredited institution like UNF assures employers of the program's academic excellence and its relevance to the demands of the marketing industry.
Curriculum: The MBA with a Marketing concentration at UNF integrates a strong core MBA curriculum with specialized marketing coursework. The general MBA foundation covers essential business disciplines such as financial accounting, managerial economics, advanced financial management, management information technology, organizational leadership, and advanced strategic management. For the Marketing concentration, students delve into advanced topics through required courses like "Marketing Strategy" and can choose electives that focus on areas such as "Marketing on the Internet," "Consumer Behavior," "Marketing Research," or other specialized marketing topics. The program aims to provide a comprehensive understanding of market analysis, brand management, digital marketing, and customer relationship management, preparing students to develop and execute effective marketing campaigns in today's competitive landscape.
Research Focus: While the MBA with a Marketing concentration is primarily a professional degree, it emphasizes an analytical and research-informed approach to marketing challenges. Students are trained to conduct market research, analyze consumer data, and utilize various analytical tools to develop data-driven marketing strategies. The curriculum encourages critical thinking and problem-solving through case studies, simulations, and applied projects where students address real-world marketing dilemmas. Faculty members, who often have both academic and industry experience, integrate current research findings and best practices into their teaching, guiding students in understanding market dynamics and developing innovative marketing solutions.
Industry Engagement: UNF's MBA programs, including the Marketing concentration, maintain strong ties to the business community in Jacksonville and beyond. Students benefit from opportunities for internships, guest lectures by marketing leaders, and networking events with professionals from various industries. The curriculum is often informed by current industry trends and best practices, ensuring that graduates are well-prepared for the demands of the marketing sector. Practical learning experiences, such as developing marketing plans for real companies or participating in marketing competitions, provide valuable hands-on application of learned concepts and direct interaction with the professional world.
Global Perspective: The MBA with a Marketing concentration at UNF incorporates a global perspective by acknowledging the borderless nature of modern markets and the increasing importance of international marketing strategies. The curriculum may address topics such as global consumer behavior, international market entry strategies, cross-cultural branding, and the challenges and opportunities of marketing products and services in diverse global contexts. UNF also offers a distinct GlobalMBA program, underscoring the university's broader commitment to preparing leaders who possess a broad social consciousness and an understanding of international business complexities, which enriches the learning environment for all MBA students and fosters an appreciation for global marketing challenges.
Location
Jacksonville, Florida
Score
IELTS 6.5
Tuition Fee
USD 18803
Postgraduate Entry Requirements
Application Fee: $31
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
- DET (Duolingo English Test): Minimum score of 110.
Standardized Test Requirements
- GMAT (Graduate Management Admission Test): Minimum score of 550 required.
- GRE (Graduate Record Examinations): Minimum score of 304 required.
The University of North Florida (UNF) offers a variety of scholarships specifically designed to support international students in achieving their academic goals while easing the financial burden of studying in the United States. These scholarships recognize outstanding academic achievements, leadership potential, and community involvement.
Merit-Based Scholarships: UNF provides merit scholarships to international students based on their academic performance, standardized test scores, and extracurricular accomplishments. These scholarships can significantly reduce tuition costs and are awarded automatically to eligible applicants during the admissions process.
International Student Scholarships: Special scholarships are reserved exclusively for international students. Examples include the International Freshman Scholarship and the International Transfer Scholarship, which reward high-achieving students with financial aid packages that may cover partial to full tuition fees.
Need-Based Financial Aid: While limited for international students, some need-based financial aid options may be available through private organizations or partnerships coordinated by UNF’s financial aid office. International students are encouraged to explore external scholarship databases for additional funding opportunities.
Departmental Scholarships: Certain academic departments and colleges at UNF offer scholarships targeted to students enrolled in specific fields of study. International students can apply for these scholarships based on their major, research interests, or academic achievements within their discipline.
An MBA with a Marketing concentration from the University of North Florida (UNF) is a highly strategic degree designed to equip professionals with the advanced knowledge and skills needed to excel in the competitive and rapidly evolving world of marketing. Housed within the AACSB-accredited Coggin College of Business, this program offers a rigorous curriculum that blends core business principles with specialized marketing strategies. Graduates are prepared to understand consumer behavior, leverage digital platforms, build strong brands, and drive business growth across diverse industries. The program offers flexibility, with options for both full-time and part-time study, and typically requires 30-36 credit hours, with potential prerequisites for students without an undergraduate business background.
Marketing Manager/Director: This broad role encompasses developing, implementing, and managing marketing strategies for products, services, or brands. Responsibilities include market research, campaign oversight, budget management, and team leadership, with the goal of increasing market share and revenue.
Brand Manager: Brand managers are responsible for the overall strategy, perception, and performance of a specific brand or product line. They define brand identity, develop marketing campaigns, monitor brand health, and ensure consistency across all touchpoints to build brand equity and customer loyalty.
Digital Marketing Manager/Strategist: In today's digital-first world, these professionals are crucial. They develop and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and analytics, to drive online engagement and sales.
Product Marketing Manager: This role sits at the intersection of product development, sales, and marketing. Product marketing managers are responsible for taking a product to market, defining its messaging and positioning, creating compelling content, and enabling sales teams to effectively sell the product.
Market Research Analyst: Utilizing strong analytical skills, these graduates collect, analyze, and interpret data on consumer behavior, market trends, and competitor activities. Their insights inform marketing strategies, product development, and business decisions, making them valuable across many industries.
Advertising & Promotions Manager: These professionals oversee the creation and execution of advertising campaigns and promotional activities. They work with creative teams, media buyers, and sales departments to design impactful campaigns that reach target audiences and drive sales.
Marketing Consultant: Graduates can work for consulting firms or independently, providing strategic marketing advice to businesses. This involves identifying marketing challenges, conducting audits, developing tailored marketing plans, and helping companies optimize their marketing efforts for growth.
Customer Relationship Management (CRM) Manager: Focusing on building and maintaining strong customer relationships, these managers leverage CRM systems and strategies to enhance customer loyalty, improve customer satisfaction, and drive repeat business through personalized communication and service.
Marketing Analytics Specialist: With the increasing availability of data, these specialists focus on measuring the effectiveness of marketing campaigns and identifying areas for improvement. They use various analytical tools to track KPIs, interpret data, and provide actionable insights to optimize marketing ROI.
Business Development Manager: While not solely marketing, an MBA in Marketing provides excellent foundational skills for this role. Business development managers identify and cultivate new business opportunities, often requiring a keen understanding of market needs, value propositions, and how to position a company's offerings to potential clients.
