Master of Business Administration - E-Business

Jacksonville, Florida

 

INTAKE: Jan & Aug

Program Overview

The University of North Florida (UNF) in Jacksonville, Florida, offers a Master of Business Administration (MBA) with an E-Business concentration through its AACSB-accredited Coggin College of Business. This specialized MBA program is crafted to equip professionals with the strategic business acumen and technical knowledge essential for navigating the complexities of the digital economy. It focuses on how electronic means, such as the internet and digital platforms, are transforming traditional business models. The program is flexible, designed for both full-time and part-time students, typically requiring 30-36 credit hours, with prerequisites for those without a business undergraduate degree.

AACSB-accredited: The Coggin College of Business at the University of North Florida holds the prestigious AACSB (Association to Advance Collegiate Schools of Business) accreditation. This is a global benchmark for quality in business education, signifying that the MBA program, including its E-Business concentration, adheres to the highest standards for curriculum, faculty qualifications, and student learning outcomes. AACSB accreditation assures students and employers of the program's academic rigor and its relevance to the demands of the modern business world.

Curriculum: The MBA with an E-Business concentration at UNF integrates core business administration principles with specialized courses in digital business. The general MBA curriculum covers foundational areas like financial accounting, managerial economics, marketing management, organizational leadership, and strategic management. For the E-Business concentration, students typically delve into advanced topics such as "E-Business Strategy," "Marketing on the Internet," and potentially courses related to e-supply chain management, entrepreneurship, or project management with an e-business focus. The program aims to provide a comprehensive understanding of how digital tools and platforms impact various business functions, from operations and marketing to finance and customer relations, and how to effectively leverage them for competitive advantage.

Research Focus: While primarily a professional master's degree aimed at career advancement, the MBA with an E-Business concentration at UNF emphasizes an analytical and evidence-based approach. Students are encouraged to critically analyze the impact of digital technologies on business models and to develop data-driven strategies. The curriculum incorporates problem-solving methodologies, often through case studies and project work, where students apply their knowledge to real-world e-business challenges. Faculty members, who often have both academic and industry experience, guide students in understanding current e-business trends, emerging technologies, and the strategic implications of digital transformation. The program aims to cultivate graduates who can effectively research, analyze, and implement innovative e-business solutions.

Industry Engagement: UNF's MBA programs, including the E-Business concentration, are designed with strong ties to the business community. Located in Jacksonville, a growing commercial hub, the university leverages its connections with various industries. Students benefit from opportunities for internships, guest lectures by professionals in the e-commerce and digital sectors, and networking events. The curriculum is often informed by current industry needs and best practices, ensuring that graduates are prepared for the demands of roles in digital transformation, online marketing, and e-commerce. Practical application is emphasized, providing students with direct insights into today's business challenges within the digital sphere.

Global Perspective: The MBA with an E-Business concentration at UNF inherently incorporates a strong global perspective due to the borderless nature of e-business and the internet. The program addresses how digital technologies facilitate global trade, international marketing, and cross-cultural business operations. Students learn about the complexities of operating in a global digital marketplace, including international legal and ethical considerations, supply chain management in a global context, and adapting e-business strategies for diverse international consumers. UNF also offers a separate GlobalMBA program, highlighting the university's broader commitment to preparing leaders who possess a broad social consciousness and an understanding of international business complexities, which permeates all MBA concentrations.

Pollster Education

Location

Jacksonville, Florida

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

USD 18803

Postgraduate Entry Requirements

Application Fee: $31

Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.

English Language Proficiency:

  • IELTS: Overall band score of  6.5 or 7.0 with a minimum of 6.0 in each component.
  • TOEFL: Overall score of 79 or higher.
  • DET (Duolingo English Test): Minimum score of 110.

Standardized Test Requirements

  • GMAT (Graduate Management Admission Test): Minimum score of 550 required.
  • GRE (Graduate Record Examinations): Minimum score of 304 required.

The University of North Florida (UNF) offers a variety of scholarships specifically designed to support international students in achieving their academic goals while easing the financial burden of studying in the United States. These scholarships recognize outstanding academic achievements, leadership potential, and community involvement.

Merit-Based Scholarships: UNF provides merit scholarships to international students based on their academic performance, standardized test scores, and extracurricular accomplishments. These scholarships can significantly reduce tuition costs and are awarded automatically to eligible applicants during the admissions process.

International Student Scholarships: Special scholarships are reserved exclusively for international students. Examples include the International Freshman Scholarship and the International Transfer Scholarship, which reward high-achieving students with financial aid packages that may cover partial to full tuition fees.

Need-Based Financial Aid: While limited for international students, some need-based financial aid options may be available through private organizations or partnerships coordinated by UNF’s financial aid office. International students are encouraged to explore external scholarship databases for additional funding opportunities.

Departmental Scholarships: Certain academic departments and colleges at UNF offer scholarships targeted to students enrolled in specific fields of study. International students can apply for these scholarships based on their major, research interests, or academic achievements within their discipline.

An MBA with an E-Business concentration from the University of North Florida (UNF) provides a robust blend of strategic business leadership and digital expertise, highly sought after in today's digital-first economy. The AACSB accreditation of UNF's Coggin College of Business ensures a high-quality education that prepares graduates to drive digital transformation and innovation across various industries. This specialized MBA uniquely positions alumni for roles that require both a deep understanding of business operations and the ability to leverage digital technologies for competitive advantage.

E-commerce Manager/Director: This is a core role, overseeing the entire online sales operations for a company. Responsibilities include managing product listings, pricing, promotions, customer experience, order fulfillment, and leveraging digital marketing strategies to drive sales growth.

Digital Marketing Manager/Strategist: Graduates can lead digital marketing initiatives, developing and executing online campaigns across various channels (SEO, SEM, social media, email marketing, content marketing). They analyze data to optimize campaign performance and enhance brand presence in the digital sphere.

Digital Transformation Consultant: Working for consulting firms or within large organizations, these professionals advise businesses on integrating digital technologies into all aspects of their operations. They help develop digital strategies, optimize business processes, and manage the organizational change required for successful digital adoption.

Product Manager (Digital/Tech Products): These roles involve leading the development and launch of digital products or services. Graduates bridge the gap between technical teams and business objectives, defining product roadmaps, conducting market research, and ensuring the product meets market needs and business goals.

Business Development Manager (Online/Digital): Focusing on expanding a company's digital footprint and revenue, these professionals identify and pursue new online business opportunities, forge strategic partnerships, and develop new digital channels for growth and market penetration.

Online Operations Manager/Supply Chain Manager (E-business): These roles focus on optimizing the backend processes of e-businesses, including inventory management, logistics, order fulfillment, and ensuring a seamless and efficient supply chain for online sales.

Web Analytics Manager/Specialist: With a strong understanding of online consumer behavior and digital platforms, these professionals collect, analyze, and interpret web data to provide insights into website performance, user experience, and conversion rates, informing strategic digital decisions.

Digital Project Manager: Graduates can lead various digital projects, such as website redesigns, e-commerce platform implementations, or digital marketing campaign launches. They manage timelines, budgets, resources, and cross-functional teams to ensure successful project delivery.

FinTech/Financial Services Specialist (Digital Focus): In the evolving financial sector, graduates can contribute to the digital transformation of banking, payments, and investment services. They might work on developing digital banking platforms, mobile payment solutions, or online investment tools.

Entrepreneur (E-business/Startup): The comprehensive business knowledge combined with digital expertise makes an MBA in E-Business an excellent foundation for launching and scaling one's own online business, be it an e-commerce store, a digital service platform, or a tech startup focused on digital innovation.


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