M.Ed. In Montessori Education
The M.Ed. in Montessori Education at Xavier University offers both on-campus and online...
M.S. in Customer Analytics
Cincinnati, Ohio
INTAKE: Jan & Aug
Program Overview
The M.S. in Customer Analytics (MSCA) at Xavier University is a 30-credit hour program, offered in both full-time and part-time formats, making it accessible to recent graduates and working professionals alike. It is geared towards analytically curious individuals who aim to become practitioners, data scientists, solutions leaders, and analysts. The program's core objective is to provide students with the skills, confidence, and expertise to extract, interpret, and effectively communicate insights from extensive customer data, ultimately driving business improvement. Graduates are trained to identify problems, recognize appropriate analytic techniques, and translate complex findings into actionable business strategies.
STEM Designated: The M.S. in Customer Analytics program at Xavier University is indeed STEM-designated. This is a significant advantage, especially for international students holding an F-1 visa. It allows them to apply for a 24-month STEM Optional Practical Training (OPT) extension, providing a total of up to 36 months of practical work experience in the U.S. after graduation. This designation underscores the program's rigorous analytical and quantitative nature, aligning it with high-demand fields in science, technology, engineering, and mathematics.
CAATE Accredited / NATA Accredited: The M.S. in Customer Analytics program is not associated with CAATE (Commission on Accreditation of Athletic Training Education) or NATA (National Athletic Trainers' Association). These accreditations are specific to athletic training programs. The Williams College of Business at Xavier University, which houses the MSCA program, holds AACSB International accreditation, which is the gold standard for business schools worldwide, ensuring the program's quality and relevance in a business context.
Curriculum: The 30-credit hour curriculum is comprehensive, covering both the technical and strategic aspects of customer analytics. Core courses typically include: "Marketing Research," "Applied Multivariate Analysis," "Analytics Practicum," "Consumer-Centric Category Management," "Statistical Programming," "Consumer Behavior Theory," "Business Analytics for Managers," "Database Management," "Introduction to Data Mining for Managers," and "Data Visualization." The program also requires foundational prerequisites in Marketing Strategy and Business Statistics, with tutorials in Excel, R-Programming or SAS, and Qlik or Tableau data visualization tools. This structure ensures students gain proficiency in industry-standard tools and methodologies.
Research Focus: The MSCA program at Xavier University maintains a strong applied research focus. Students are trained to use real-world data sets to identify potential problems, apply correct analytic techniques, and then effectively communicate their findings to improve management decision-making. The "Analytics Practicum" course is a key component where students apply their learned skills to practical business problems, often collaborating on projects with external partners. The curriculum is designed to equip students to not only understand analytical concepts but also to conduct their own data-driven investigations and draw actionable insights, effectively engaging in applied research.
Industry Engagement: Xavier University cultivates strong connections with business leaders in the Cincinnati area and beyond, providing the MSCA program with valuable industry engagement. These partnerships offer students invaluable hands-on experience by working directly with real-world data sets. The program's structure, including the "Analytics Practicum," is often designed with input from industry professionals, ensuring that the skills taught are directly applicable to current market demands. This emphasis on practical application and real-world projects prepares graduates to thrive in today's data-driven business environment and make an immediate impact upon entering the workforce.
Global Perspective: The M.S. in Customer Analytics at Xavier University inherently incorporates a global perspective, as customer behavior and market dynamics are increasingly interconnected across international borders. The analytical techniques and tools taught in the program are universally applicable, allowing graduates to work with data from diverse markets and understand global consumer trends. The skills gained in harnessing and communicating the value of large data sets are valuable for multinational corporations and organizations operating in an interconnected global economy, where understanding customer insights transcends geographical boundaries.
Location
Cincinnati, Ohio
Score
IELTS 6.5
Tuition Fee
USD 12672
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 65% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 79 or higher.
Xavier University in the United States offers a variety of scholarships designed to support and encourage international students in their academic pursuits. Understanding the financial challenges that come with studying abroad, Xavier is making education accessible by providing merit-based and need-based scholarship opportunities specifically tailored to international applicants.
Merit-Based Scholarships: Xavier University awards merit scholarships to international students based on academic excellence, leadership qualities, and extracurricular achievements. These scholarships can significantly reduce tuition costs and are typically renewable for multiple years, provided students maintain the required academic standards. Examples include the International Achievement Scholarship and various departmental awards.
Need-Based Financial Aid: While federal financial aid is generally not available to international students, Xavier offers institutional need-based aid to those who demonstrate financial need. Applicants must provide documentation of their financial situation as part of the scholarship application process. This aid helps bridge the gap for students requiring additional assistance beyond merit scholarships.
Specialized Scholarships: Some scholarships at Xavier target students pursuing specific fields of study, such as business, health sciences, or education. These scholarships recognize academic promise and career potential in key disciplines. Additionally, Xavier occasionally offers scholarships connected to cultural or community engagement, aligning with its Jesuit values.
A Master of Science (M.S.) in Customer Analytics from Xavier University's Williams College of Business is a STEM-designated program designed to equip graduates with advanced analytical and problem-solving skills, crucial for navigating today's data-driven business landscape. The curriculum focuses on extracting insights from vast customer datasets to inform strategic decision-making, preparing students for impactful careers in various industries.
Customer Insights Analyst/Manager: These professionals leverage customer data to understand consumer behavior, preferences, and trends. They translate complex analytical findings into actionable insights for marketing, sales, and product development teams, helping businesses make customer-centric decisions.
Marketing Analyst/Manager: Graduates apply analytical techniques to optimize marketing campaigns, measure ROI, and identify target audiences. They use data to inform marketing strategies, personalize customer experiences, and improve overall campaign effectiveness.
Business Intelligence (BI) Analyst: BI Analysts use data to create reports, dashboards, and visualizations that provide clear, concise insights into business performance. They help organizations monitor key metrics, identify opportunities, and make informed strategic decisions.
Data Scientist (Customer-focused): While a broader data science role, MSCA graduates can specialize in data science within a customer context. They build predictive models, machine learning algorithms, and statistical tools to forecast customer behavior, segment markets, and personalize offerings.
Product Marketing Analyst: These roles involve analyzing market trends and customer feedback to inform product development and positioning. Graduates use data to understand customer needs, evaluate product performance, and optimize product strategies.
E-commerce Analyst: Focusing on online retail, graduates analyze website traffic, conversion rates, customer journeys, and sales data to optimize online shopping experiences, improve website design, and drive e-commerce growth.
CRM (Customer Relationship Management) Analyst: These professionals work with CRM systems to analyze customer interactions and data, identify customer segments, and develop strategies to improve customer loyalty, retention, and overall customer lifetime value.
Brand Manager (with Analytics focus): While a traditional marketing role, an MSCA enhances a Brand Manager's capabilities by enabling data-driven decision-making for brand strategy, market positioning, and consumer engagement.
Consultant (Customer Analytics/Marketing): Graduates can work for consulting firms, advising diverse clients on how to leverage customer data for competitive advantage. They help design data strategies, implement analytics solutions, and interpret findings to solve business problems.
Retail Category Management Analyst: With coursework in "Consumer-Centric Category Management," graduates are well-suited to analyze sales data, consumer purchasing patterns, and market trends to optimize product assortment, pricing, and promotions within retail categories.
