M.S. in Healthcare Technology
The STEM-designated M.S. in Healthcare Technology program at Clark University offers a ...
Master of Business Administration - Marketing
Worcester, Massachusetts
INTAKE: Jan & Aug
Program Overview
The Master of Business Administration (MBA) with a specialization in Marketing at Clark University offers a dynamic and comprehensive curriculum designed to equip students with the strategic marketing knowledge and analytical skills essential for success in today's competitive and evolving marketplace. The program emphasizes a deep understanding of consumer behavior, market research methodologies, branding strategies, digital marketing techniques, and marketing analytics. Students benefit from a rigorous academic experience that integrates theoretical frameworks with practical applications, preparing them for leadership roles in marketing across various industries and global contexts.
Curriculum: The curriculum is thoughtfully structured to provide a strong foundation in core MBA disciplines alongside specialized knowledge in marketing. Foundational MBA coursework in strategy, finance, operations, and accounting is complemented by in-depth study in marketing management, consumer behavior, marketing research, digital marketing, branding, and marketing analytics. The program frequently incorporates case studies, simulations, team-based projects, and digital marketing exercises to enhance practical skills in developing and executing effective marketing strategies.
Research Focus: While the MBA program is primarily professionally oriented, faculty within the Marketing specialization often engage in research related to current trends and challenges in the marketing field. This research can inform the curriculum and provide students with insights into areas such as digital marketing effectiveness, consumer psychology, brand management, and the impact of technology on marketing practices. Students may have opportunities to explore specific areas of marketing research through independent projects or interaction with faculty, fostering analytical and problem-solving skills relevant to marketing leadership.
Industry Engagement: The MBA - Marketing program at Clark University actively fosters connections with a variety of industries to provide students with valuable real-world exposure and career opportunities. This often includes guest lectures from marketing professionals, networking events with marketing agencies and companies, opportunities for internships or applied projects, and career development workshops focused on marketing roles. These interactions provide students with practical insights into current marketing trends, allow them to build professional networks, and enhance their career readiness within the marketing job market.
Global Perspective: The MBA program at Clark University inherently incorporates a global perspective, which is particularly relevant to the Marketing specialization given the increasing interconnectedness of global markets and the importance of understanding diverse consumer behaviors across cultures. Coursework often examines international marketing strategies, cross-cultural marketing considerations, and the challenges and opportunities of marketing in global markets. Clark University's diverse international student body and faculty further contribute to a rich global learning environment, preparing graduates to develop and implement effective marketing strategies in a globalized world.
Location
Worcester, Massachusetts
Score
IELTS 6.5
Tuition Fee
USD 29850
Postgraduate Entry Requirements
Academic Qualifications: Applicants for postgraduate programs typically require a minimum academic achievement of 70% or above in their bachelor's degree.
English Language Proficiency:
- IELTS: Overall band score of 6.5 or 7.0 with a minimum of 6.0 in each component.
- TOEFL: Overall score of 85 or higher.
- PTE: Overall score of 61 or higher.
- DET (Duolingo English Test): Minimum score of 120.
Standardized Test Requirements:
- GRE Graduate Record Examinations: Overall score of 300 or higher is required.
- GMAT Graduate Management Admission Test: Overall score of 500 or higher is required.
Clark University in Worcester, Massachusetts, United States, offers a variety of scholarship opportunities specifically designed to support international students in pursuing their academic goals. Recognizing the financial challenges that many international students face, Clark is providing merit-based and need-based financial aid to attract talented and motivated students from around the globe.
Merit-Based Scholarships: Clark University awards several merit scholarships to international students based on academic excellence, leadership qualities, and other achievements. These scholarships vary in amount and can significantly reduce tuition costs. The university’s recognizing outstanding international applicants ensures that many students receive financial assistance during the admissions process.
Need-Based Financial Aid: Although international students are generally expected to demonstrate the ability to finance their education, Clark does offer limited need-based aid to international applicants who demonstrate exceptional financial need. Students are encouraged to apply early and provide all required financial documentation to be considered.
Clark University International Scholarship: One of the prominent awards for international students is the Clark University International Scholarship, which is granted to highly qualified students to help offset the cost of tuition. This scholarship is competitive and requires strong academic records along with a contributing to the campus community.
Graduate Assistantships and Fellowships: Graduate international students at Clark can apply for assistantships and fellowships, which provide tuition remission and a stipend in exchange for teaching, research, or administrative work. These opportunities not only help financially but also offer valuable professional experience in the students’ field of study.
External Scholarships and Funding: Clark encourages international students to seek external scholarships and funding sources from governments, private organizations, and international foundations.
Graduates of the Master of Business Administration - Marketing program at Clark University possess a versatile and highly valued skillset, opening doors to a multitude of exciting and rewarding career opportunities within corporations, marketing agencies, non-profit organizations, and entrepreneurial ventures.
Brand Manager: Developing and implementing brand strategies, overseeing brand positioning, and ensuring brand consistency across all marketing channels.
Marketing Manager: Planning, executing, and managing overall marketing strategies and campaigns to achieve organizational goals.
Digital Marketing Manager: Leading and executing digital marketing strategies across various online platforms, including SEO, SEM, social media, email marketing, and content marketing.
Market Research Analyst: Planning and conducting market research to gather insights into consumer needs, market trends, and competitor activities to inform marketing strategies.
Advertising Manager: Developing and overseeing advertising campaigns across various media channels to reach target audiences and promote products or services.
Public Relations Manager: Managing an organization's public image, building relationships with the media, and handling crisis communications.
Social Media Marketing Manager: Developing and implementing social media strategies to engage audiences, build brand awareness, and drive marketing results.
Content Marketing Manager: Planning, creating, and distributing valuable and engaging content to attract and retain a clearly defined audience.
Marketing Analyst: Analyzing marketing data and campaign performance to provide insights and recommendations for optimizing marketing strategies and improving ROI.
Product Marketing Manager: Developing and executing marketing strategies specifically for a particular product or product line, focusing on positioning, messaging, and launch strategies.
