MA Art & Design
The MA Art & Design program at CSVPA is a one-year, intensive postgraduate course d...
BA Fashion: Branding and Creative Communications
Cambridge
INTAKE: September
Program Overview
The BA Fashion: Branding and Creative Communications program at CSVPA is a three-year undergraduate course designed to equip students with the strategic and creative skills necessary to develop and manage successful fashion brands. The program explores the multifaceted aspects of fashion branding, including brand identity, marketing, public relations, digital communications, and visual merchandising. It culminates in a final major project and a professional portfolio that showcases the student's understanding of fashion branding principles and their ability to create innovative communication strategies.
Curriculum: The BA Fashion: Branding and Creative Communications curriculum at CSVPA is project-based, encouraging students to engage with diverse briefs that challenge their strategic and creative thinking in the context of fashion. The program emphasizes the importance of market research, trend analysis, brand storytelling, and the effective use of various communication channels. Students explore areas such as brand development, digital marketing, social media strategies, fashion journalism, visual merchandising, and public relations within the fashion industry. The curriculum also incorporates workshops, seminars, and critiques to foster analytical skills, creative execution, and peer learning.
Research Focus: The BA Fashion: Branding and Creative Communications program at CSVPA introduces students to the importance of research in informing fashion branding and communication strategies. Students are encouraged to conduct both market and cultural research to underpin their brand development and communication approaches. The program emphasizes the critical analysis of existing fashion brands and communication campaigns, as well as the exploration of innovative approaches to brand building in the digital age. Self-initiated projects allow students to delve deeper into areas of personal interest within fashion branding and begin to contribute to the evolving discourse in the field.
Industry Engagement: A key feature of the BA Fashion: Branding and Creative Communications program at CSVPA is its strong connection to the fashion industry. The program benefits from guest lectures by leading fashion professionals, industry visits to fashion houses and agencies, and opportunities for collaborative projects and live briefs. This exposure to professional practice provides students with valuable insights into the demands and expectations of the fashion branding and communications sector, helping them to develop a professional network and prepare for their future careers in this competitive industry.
Global Perspective: While based in the UK, the BA Fashion: Branding and Creative Communications program at CSVPA attracts a diverse international student body, fostering a rich multicultural learning environment. The program encourages students to consider the global context of fashion branding, exploring international fashion markets, cultural influences on consumer behavior, and the challenges of building brands with a global reach. The development of a strong professional portfolio also prepares graduates for opportunities within the international fashion industry.
Location
Cambridge
Score
IELTS 6
Tuition Fee
£ 28995
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- Some programs may have specific subject prerequisites or additional requirements.
Cambridge School of Visual & Performing Arts (CSVPA) is supporting talented international students through a variety of scholarship opportunities. These scholarships are designed to recognize academic excellence, creative potential, and to make quality education more accessible for students from around the world.
Merit-Based Scholarships: CSVPA offers merit-based scholarships that reward students with outstanding academic records or exceptional creative portfolios. These scholarships can significantly reduce tuition fees and are awarded based on the quality of the student’s previous work and achievements.
Creative Talent Scholarships: Recognizing the importance of artistic ability, CSVPA provides scholarships specifically for students who demonstrate exceptional talent in visual arts, performing arts, design, or related fields. Applicants are usually required to submit a portfolio or audition as part of the selection process.
Financial Need Scholarships: Some scholarships are allocated to students who demonstrate genuine financial need. These aim to support talented individuals who might otherwise face challenges funding their education abroad.
A BA Fashion: Branding and Creative Communications degree from CSVPA equips graduates with a strong understanding of brand development and strategic communication within the fashion industry, opening doors to a diverse range of exciting and influential career paths. The program's emphasis on creative thinking and industry relevance prepares graduates to be innovative leaders in shaping fashion narratives.
Brand Manager (Fashion): Developing and implementing overall brand strategies for fashion houses or retailers, ensuring brand consistency and growth across all touchpoints.
Marketing Executive (Fashion): Planning and executing marketing campaigns across digital and traditional channels to promote fashion brands and products.
Public Relations Officer (Fashion): Managing media relations, organizing press events, and building brand reputation for fashion companies or designers.
Digital Marketing Specialist (Fashion): Developing and implementing online marketing strategies, including social media, content marketing, and e-commerce initiatives for fashion brands.
Content Creator (Fashion): Producing engaging written, visual, and video content for fashion brands' websites, social media, and marketing campaigns.
Visual Merchandiser (Fashion): Creating appealing and strategic product displays in retail environments to enhance brand image and drive sales.
Fashion Journalist/Blogger: Writing and creating content about fashion trends, industry news, and brand stories for various media outlets.
Social Media Manager (Fashion): Developing and executing social media strategies to build brand awareness, engage audiences, and drive traffic for fashion brands.
E-commerce Manager (Fashion): Overseeing the online sales channels for fashion brands, including website design, user experience, and digital marketing efforts.
Brand Communications Manager: Developing and implementing integrated communication strategies across all platforms to build and maintain a strong brand image.
