BA Hons Sports Media and Communications

Manchester

 

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Program Overview

The BA (Hons) Sports Media and Communications at UA92 is an undergraduate degree program focused on developing students' abilities in creating, distributing, and analyzing sports-related content across various media platforms, while also understanding the strategic communication principles that underpin the sports industry. The program aims to provide a comprehensive understanding of journalistic ethics, media law, digital media production, public relations, and the evolving landscape of sports media, preparing graduates for careers as content creators, communicators, and media professionals within the sports sector.

Curriculum: The curriculum for the BA (Hons) Sports Media and Communications at UA92 is designed to be both academically rigorous and practically focused. It typically covers core areas such as sports journalism, digital media production (video, audio, online), sports public relations, media law and ethics, sports marketing and branding, audience engagement, and communication theory. A hallmark of UA92's educational approach is the integration of practical, industry-led projects and real-world simulations throughout the program. Students have opportunities to gain hands-on experience in creating sports content, managing social media campaigns, conducting interviews, and understanding the strategic communication needs of sports organizations and athletes. The curriculum also emphasizes the development of essential professional skills, including communication, storytelling, research, digital literacy, and critical thinking, which are crucial for success in the sports media and communications industry.

Research Focus: While UA92's primary emphasis is on delivering industry-focused education and fostering strong industry partnerships, the institution also supports research activities, often in collaboration with Lancaster University and industry stakeholders. Research within UA92, including areas relevant to sports media and communications, tends to be applied, focusing on contemporary media trends, the impact of digital platforms on sports communication, and effective strategies for audience engagement in sports. Students in the BA (Hons) Sports Media and Communications program may have opportunities to engage with research-informed teaching and potentially participate in projects that explore current issues and innovations in the field of sports media and communication.

Industry Engagement: A defining feature of UA92 is its deep integration with the sports media and communications industry. The BA (Hons) Sports Media and Communications program is developed and delivered in close collaboration with leading sports media organizations, broadcasters, public relations agencies, and sports teams. This collaboration manifests in various forms, including guest lectures from experienced sports media and communication professionals, opportunities for practical internships and work placements with sports media outlets and organizations, and industry-led projects that address real-world challenges in sports content creation and strategic communication. This strong industry engagement ensures that the curriculum remains current, students gain invaluable practical experience and professional networks, and graduates are well-prepared for the demands of the sports media and communications job market.

Global Perspective: While the BA (Hons) Sports Media and Communications program at UA92 may primarily focus on the UK sports media landscape and industry practices, it inherently addresses global principles and trends in sports communication and media production. The curriculum likely includes discussions on international sports media coverage, the role of global sports organizations in media, and the challenges of communicating with diverse international audiences. Students may also have opportunities to analyze international sports media campaigns and develop an understanding of the global reach and influence of sports media and communication, preparing them for potential opportunities with international sports organizations or covering global sporting events. The BA (Hons) Sports Media and Communications program at UA92 aims to produce graduates who are not only skilled and knowledgeable in sports media and communication principles but also possess the professional attributes and industry awareness to thrive in the dynamic and increasingly globalized world of sports media and communication.

Pollster Education

Location

Manchester

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 16101

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 87.
  • PTE Academic: A minimum overall score of 58.
  • Some programs may have specific subject prerequisites or additional requirements.

University Academy 92 (UA92) offers a variety of scholarships and financial support opportunities designed specifically to assist international students in pursuing their higher education in the United Kingdom. These scholarships aim to reduce financial barriers and reward academic excellence, leadership potential, and personal development.

Merit-Based Scholarships: UA92 provides merit-based scholarships that recognize outstanding academic achievements and exceptional talents. International applicants demonstrating high academic performance, strong motivation, and leadership qualities are encouraged to apply for these awards to help cover tuition fees.

The 92 Scholarship: This flagship scholarship is named after the university’s founders, the Class of ’92. It supports international students who exhibit potential in sports, arts, or community leadership. Recipients benefit from partial tuition fee waivers and personalized mentoring to enhance their skills and career prospects.

Financial Support Packages: Beyond scholarships, UA92 offers tailored financial aid packages to international students facing economic challenges. These packages can include support with study materials, travel costs, and access to technology, ensuring students have the necessary resources to succeed academically.

A BA (Hons) Sports Media and Communications degree from UA92, with its strong industry connections and practical focus, equips graduates for a wide range of exciting and evolving careers within the dynamic world of sports media and strategic communication.

Sports Journalist/Reporter (Multi-Platform): Creating written, audio, and video content for various media outlets covering sporting events, athletes, and the broader sports industry.

Sports Public Relations Officer: Managing the public image and communications for sports teams, athletes, or organizations, handling media inquiries and developing communication strategies.

Digital Sports Content Creator: Producing engaging content (text, images, video, audio) for sports websites, social media platforms, and team/athlete digital channels.

Social Media Manager (Sports): Developing and implementing social media strategies for sports teams, athletes, or media organizations to engage fans and build online presence.

Sports Marketing and Communications Executive: Combining media and communication skills with marketing knowledge to promote sports events, teams, or brands.

Sports Broadcast Assistant/Producer: Assisting with the production of live sports broadcasts, including research, logistics, and content creation.

Sports Presenter/Host (Digital & Broadcast): Presenting sports news, shows, and podcasts across various digital and traditional media platforms.

Media Relations Manager (Sports): Building and maintaining relationships with media outlets on behalf of sports organizations or athletes.

Sports Communications Officer (Governing Bodies): Managing the internal and external communications for sports governing bodies, ensuring consistent messaging and promoting the sport.

Sports Content Strategist: Developing and implementing overall content strategies for sports organizations or media outlets, aligning content with audience engagement and business goals.


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