MRes Leadership and Strategy
The University of Greater Manchester offers a wide array of undergraduate and postgradu...
BSc (Hons) Digital Management and Marketing
Bolton
INTAKE: September
Program Overview
This degree combines traditional management education with a strong focus on digital marketing, covering topics such as consumer behavior, digital advertising, e-commerce, social media marketing, and data-driven decision-making. Students develop both strategic thinking and practical skills, preparing them for diverse roles in marketing management, digital consultancy, and business development.
Curriculum: The curriculum offers a mix of theoretical and practical modules including marketing fundamentals, digital marketing strategies, business analytics, project management, branding, and customer relationship management. Hands-on projects, case studies, and the use of industry-standard digital marketing tools allow students to apply their learning in realistic scenarios. Elective modules enable students to specialize in areas like SEO, content marketing, or digital innovation.
Research Focus: The program is informed by active research in areas such as consumer digital behavior, online brand management, big data analytics, and the impact of emerging technologies on marketing. Faculty research contributes to a deeper understanding of how digital trends shape business strategies, helping students develop critical analytical skills and adapt to future industry changes.
Industry Engagement: The University of Greater Manchester fosters strong links with businesses and marketing professionals, providing students with access to guest lectures, internships, live industry projects, and networking events. Collaboration with leading companies ensures that the curriculum remains relevant to market needs and offers students opportunities to gain real-world experience and professional insights.
Global Perspective: Recognizing the global nature of digital business, the program incorporates international marketing strategies, cross-cultural consumer analysis, and global digital trends. The diverse student community and international case studies enhance awareness of global markets and prepare graduates to work effectively in multinational organizations or global digital marketing campaigns.
Location
Bolton
Score
IELTS 6
Tuition Fee
£ 15950
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Greater Manchester offers a variety of scholarships to support international students in financing their education. These scholarships are designed to reward academic excellence and assist students in pursuing their studies in the UK.
Global Futures Scholarships: The university provides the Global Futures Scholarships, which offer financial support to international students. These scholarships are available to both undergraduate and master's students holding an offer for full-time study on campus in Manchester.
Graduates of the BSc (Hons) Digital Management and Marketing program at the University of Greater Manchester are equipped with a robust skill set combining marketing expertise and digital technology, opening up diverse career paths in today’s technology-driven business landscape.
Digital Marketing Manager: Leading digital marketing campaigns, managing online brand presence, and driving customer engagement through various digital channels.
Social Media Strategist: Developing and implementing social media strategies to enhance brand visibility and build community engagement across platforms like Instagram, Facebook, and LinkedIn.
SEO Specialist: Optimizing website content and structure to improve search engine rankings and increase organic traffic.
Content Marketing Manager: Creating and managing valuable content to attract and retain customers, aligning content strategy with business goals.
E-commerce Manager: Overseeing online sales platforms, optimizing user experience, and managing digital sales strategies.
Data Analyst (Marketing): Analyzing marketing data to provide insights into consumer behavior and campaign performance, helping guide strategic decisions.
Digital Project Manager: Coordinating and managing digital projects, ensuring timely delivery and alignment with marketing objectives.
Brand Manager: Managing brand positioning and marketing campaigns in digital and traditional media to build brand equity.
Customer Relationship Manager (CRM): Implementing CRM strategies to enhance customer loyalty and improve customer experience using digital tools.
Marketing Consultant: Advising businesses on digital marketing strategies, technology adoption, and market positioning to improve overall performance.
