BA (Hons) Graphic Design

Program Overview

The BA (Hons) Graphic Design program at Leeds Arts University provides an immersive and comprehensive undergraduate experience for individuals passionate about visual communication and the power of design. This program is meticulously designed to equip students with a strong foundation in all key areas of graphic design, including typography, visual communication theory, branding and identity systems, information design, digital design, and print media. It emphasizes the development of strong conceptual thinking, strategic problem-solving, visual aesthetics, and proficiency in industry-standard software. Students are encouraged to explore diverse design approaches, experiment with innovative techniques, and develop a strong personal design voice. The program fosters a collaborative and industry-focused learning environment, preparing graduates for a wide array of roles within the dynamic and global graphic design industry. Students will develop a substantial portfolio of their design work, showcasing their creativity, technical skills, and strategic thinking.

Curriculum: The curriculum of the BA (Hons) Graphic Design program at Leeds Arts University is structured to provide a comprehensive and progressive understanding of graphic design principles and practices. It typically encompasses core modules that delve into typography, visual communication, branding and identity, information design, digital design (web, UI/UX), print design, design history and theory, critical studies, and professional practice. A strong emphasis is placed on developing strong visual communication skills, conceptual thinking, and the ability to apply design principles effectively across various media. Students will engage with industry-standard software such as Adobe Illustrator, Photoshop, and InDesign. The curriculum often incorporates project-based learning, allowing students to work individually and collaboratively on design briefs that simulate real-world scenarios. Critical analysis of contemporary and historical graphic design is integrated throughout the program to provide a robust intellectual framework for creative practice. Students are also encouraged to explore their individual design interests and to develop a unique design perspective.

Research Focus: The BA (Hons) Graphic Design program at Leeds Arts University encourages a research-informed approach to creative practice, prompting students to explore the theoretical, historical, cultural, and technological aspects of graphic design. Research within the program often involves investigating visual communication theories, analyzing the impact of design on society, exploring the history of typography and visual language, and examining the role of digital technologies in shaping design practices. Students are supported in developing their own research interests and using their design process as a form of inquiry. This might involve researching the effectiveness of different visual communication strategies, exploring the cultural significance of typography, or analyzing the user experience of digital interfaces. The program fosters critical thinking and encourages students to base their design solutions on informed research and analysis.

Industry Engagement: Industry engagement is a vital component of the BA (Hons) Graphic Design program at Leeds Arts University, providing students with invaluable connections to the professional graphic design world. The university actively fosters relationships with design agencies, branding studios, in-house design teams, and creative businesses. Students benefit from opportunities to participate in live briefs set by industry partners, workshops and masterclasses led by renowned graphic designers, portfolio reviews with industry experts, and potential internships or work placements. Guest lectures from leading designers offer valuable insights into current industry trends, practices, and career pathways. The program often facilitates collaborative projects with external organizations, allowing students to gain real-world experience and build their professional networks. The university's strong location within a vibrant creative community provides further opportunities for industry interaction. The university's dedicated careers service provides ongoing support in preparing portfolios, developing professional skills, and navigating the job market.

Global Perspective: The BA (Hons) Graphic Design program at Leeds Arts University incorporates a global perspective by examining the international nature of graphic design and the diverse cultural influences that shape visual communication worldwide. The curriculum often explores global design trends, cross-cultural communication, and the challenges and opportunities of designing for diverse international audiences. Students are encouraged to consider diverse cultural perspectives in their design work and to understand the impact of globalization on visual language and branding. The presence of international students and faculty within the university fosters a rich and cross-cultural learning environment, promoting the exchange of global perspectives and ideas within the field of graphic design. Students are encouraged to consider the global reach of their designs and to develop a portfolio that demonstrates an awareness of international design trends and cultural sensitivities, preparing them for careers in a globalized creative industry.