BA (Hons) Fashion Marketing

Program Overview

The BA (Hons) Fashion Marketing program at Leeds Arts University provides an immersive and comprehensive undergraduate experience for individuals passionate about the strategic promotion and communication of fashion brands and products. This program is meticulously designed to equip students with a strong foundation in marketing principles, brand management, consumer behavior, digital marketing, visual merchandising, public relations, and the unique dynamics of the fashion industry. It emphasizes the development of creative marketing strategies, critical thinking, analytical skills, and an understanding of the evolving digital landscape. Students are encouraged to explore innovative marketing approaches, analyze industry trends, and develop effective communication strategies to engage target audiences. The program fosters a collaborative and industry-focused learning environment, preparing graduates for a wide array of roles within the dynamic and global fashion marketing sector. Students will develop a substantial portfolio of marketing campaigns, strategies, and analyses, showcasing their skills and understanding of the fashion market.

Curriculum: The curriculum of the BA (Hons) Fashion Marketing program at Leeds Arts University is structured to provide a comprehensive and progressive understanding of fashion marketing principles and practices. It typically encompasses core modules that delve into marketing fundamentals, fashion branding and identity, consumer psychology in fashion, digital marketing and social media for fashion, visual merchandising and retail strategy, fashion public relations and communication, trend forecasting and analysis, fashion buying and merchandising, sustainable fashion marketing, and the global fashion industry. A strong emphasis is placed on developing strategic thinking, analytical skills, and the ability to apply marketing theories to real-world fashion scenarios. Students will engage with industry-standard marketing tools and platforms, exploring both traditional and digital marketing techniques. The curriculum often incorporates project-based learning, allowing students to work individually and collaboratively on marketing campaigns, brand development projects, and market analysis reports. Critical analysis of contemporary fashion marketing strategies and industry trends is integrated throughout the program to provide a robust intellectual framework for creative practice. Students are also encouraged to explore niche areas within fashion marketing and to develop their own unique marketing perspectives.

Research Focus: The BA (Hons) Fashion Marketing program at Leeds Arts University encourages a research-informed approach to marketing practice, prompting students to explore the theoretical, historical, cultural, and technological aspects of fashion marketing. Research within the program often involves investigating consumer behavior, analyzing marketing campaigns, exploring the impact of digital media on fashion consumption, and examining the role of branding in the fashion industry. Students are supported in developing their own research interests and using marketing projects as a form of inquiry. This might involve researching the effectiveness of different social media strategies for fashion brands, analyzing the impact of sustainability on consumer purchasing decisions, or exploring the history of fashion advertising. The program fosters critical thinking and encourages students to base their marketing strategies on sound research and analysis.

Industry Engagement: Industry engagement is a vital component of the BA (Hons) Fashion Marketing program at Leeds Arts University, providing students with invaluable connections to the professional fashion marketing world. The university actively fosters relationships with fashion brands, retailers, e-commerce platforms, marketing agencies specializing in fashion, and fashion media outlets. Students benefit from opportunities to participate in live briefs set by industry partners, workshops and masterclasses led by renowned fashion marketing professionals, portfolio reviews with industry experts, and potential internships or work placements. Guest lectures from leading fashion marketers, brand managers, and digital strategists offer valuable insights into current industry trends, practices, and career pathways. The program often facilitates collaborative projects with external organizations, allowing students to gain real-world experience and build their professional networks. The university's strong location within a vibrant retail environment provides further opportunities for industry interaction. The university's dedicated careers service provides ongoing support in preparing portfolios, developing professional skills, and navigating the job market.

Global Perspective: The BA (Hons) Fashion Marketing program at Leeds Arts University incorporates a global perspective by examining the international nature of the fashion industry and the diverse cultural influences that shape global fashion markets and consumer behavior. The curriculum often explores international fashion trends, cross-cultural marketing strategies, the impact of globalization on fashion brands, and the challenges and opportunities of marketing fashion in different cultural contexts. Students are encouraged to consider diverse cultural perspectives in their marketing campaigns and to understand the complexities of the global fashion supply chain and consumer landscape. The presence of international students and faculty within the university fosters a rich and cross-cultural learning environment, promoting the exchange of global perspectives and ideas within the field of fashion marketing. Students are encouraged to consider the global reach of fashion brands and to develop marketing strategies that resonate with diverse international audiences, preparing them for careers in a globalized fashion industry.