BA (Hons) Business and Marketing

Program Overview

The BA (Hons) Business and Marketing program at Leeds Trinity University is a comprehensive undergraduate degree specifically designed to equip students with a strong understanding of core business principles alongside specialized knowledge and skills in contemporary marketing practices. This three-year full-time program provides a thorough exploration of key business disciplines such as economics, management, and strategy, integrated with a detailed examination of marketing fundamentals, consumer behavior, branding, digital marketing, and marketing communications. The curriculum strategically blends rigorous theoretical learning with extensive practical application, ensuring graduates develop strong analytical, problem-solving, and creative skills essential for success in various business and marketing roles. The program emphasizes the development of strategic thinking, ethical awareness, and a comprehensive understanding of the interconnectedness of business operations and marketing functions.

Curriculum: The curriculum of the BA (Hons) Business and Marketing program is carefully structured to provide a strong foundation in core business and marketing principles while progressively building specialized knowledge and skills. The initial years typically cover fundamental business concepts such as economics, organizational behavior, and business law, alongside introductory marketing principles, marketing research, and consumer psychology. Students also develop essential quantitative and analytical skills relevant to both disciplines. As students advance, the curriculum delves into more specialized areas such as strategic marketing, brand management, digital marketing strategy, marketing communications, international marketing, and marketing analytics. The program often includes opportunities for students to tailor their learning through optional modules and to apply their knowledge to real-world business and marketing scenarios through case studies, simulations, and projects. Integral work placements provide valuable practical experience and professional networking opportunities within the business and marketing sectors.

Research Focus: The BA (Hons) Business and Marketing program at Leeds Trinity University encourages students to engage with research by fostering critical thinking, analytical skills, and an understanding of current issues and trends within the fields of business and marketing. While primarily an applied undergraduate program, it is informed by the active research interests of the business and marketing faculty, who may be engaged in research related to consumer behavior, digital marketing strategies, branding, marketing ethics, and business innovation. Students are encouraged to explore and critically analyze current business and marketing research, case studies, and industry reports. The program often includes opportunities for students to undertake independent research projects related to their specific interests in business or marketing, developing their ability to analyze data, evaluate marketing campaigns, and contribute to informed discussions within these fields.

Industry Engagement: Industry engagement is a crucial element of the BA (Hons) Business and Marketing program at Leeds Trinity University, enhancing its relevance and graduate employability within the competitive business and marketing sectors. The program often involves strong connections with a diverse range of businesses, marketing agencies, and organizations across various industries, providing students with valuable opportunities for applied learning and professional development. Students benefit from guest lectures delivered by industry professionals, offering insights into current practices, challenges, and career pathways. Integral professional work placements are a key feature of the program, providing invaluable hands-on experience in real-world business and marketing environments, allowing students to build their professional networks and gain practical skills directly relevant to their career aspirations. The university's dedicated Careers and Placements team supports students in securing these opportunities.

Global Perspective: The BA (Hons) Business and Marketing program at Leeds Trinity University incorporates a global perspective by acknowledging the increasingly international nature of both business operations and marketing activities. The curriculum explores the challenges and opportunities of conducting business and marketing across different cultures and international markets, including global consumer behavior, international marketing strategies, and cross-cultural communication. Students are encouraged to consider the ethical, legal, and cultural implications of business and marketing practices in a global context. The diverse student body at Leeds Trinity contributes to a rich intercultural learning environment, fostering an understanding of different business cultures and global market dynamics. While specific study abroad opportunities may vary, the program aims to prepare graduates to be adaptable, culturally aware, and ethically responsible professionals who can navigate the complexities of the global business and marketing landscape.