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MSc Digital Marketing
Horsforth
INTAKE: September
Program Overview
The MSc Digital Marketing at Leeds Trinity University is a forward-thinking postgraduate program meticulously crafted to equip students with the practical skills and theoretical knowledge essential for excelling in today's dynamic digital marketing landscape. Recognising the critical role of data-driven decision-making, the course empowers businesses to optimise strategies and drive growth. Developed in close collaboration with industry experts, the curriculum ensures relevance to real-world scenarios, providing graduates with the most up-to-date insights into global trends and practices. This prepares students for the unique challenges and opportunities within an increasingly interconnected business environment. Available in both full-time (1 year) and part-time (2 years) formats, with start dates in September and January, the program offers flexibility while enhancing students' proficiency in digital tools, strategic thinking, and data analytics, setting them apart in the competitive digital marketing field.
Curriculum: The curriculum of the MSc Digital Marketing is strategically designed to balance foundational knowledge with practical application, ensuring graduates are proficient in both strategy and execution. Core modules include 'Strategic Marketing in the Digital Era,' which delves into contemporary marketing principles adapted for the digital age. 'Professional Development and Leadership' focuses on cultivating essential soft skills vital for career progression. 'Digital Marketing Metrics and Analysis' equips students with the ability to interpret data, measure campaign performance, and make informed decisions. Furthermore, 'Research Methods and Analytics' provides a well-rounded understanding of research principles, preparing students for advanced inquiry. The program culminates in a significant 'Masters Research Project,' offering students the unique opportunity to apply their acquired knowledge and skills to a real-world issue through research, a consultancy project, or the creation of a new digital venture.
Research Focus: The MSc Digital Marketing program places a strong emphasis on developing students' analytical and research capabilities, vital for a data-driven marketing world. Through modules like 'Research Methods and Analytics,' students gain a comprehensive understanding of research principles, including literature reviews, methodology, and ethical considerations in the research process. They explore both qualitative and quantitative analytics, enabling them to extract meaningful insights from complex data. The culminating 'Masters Research Project' is a cornerstone of the program's research focus, allowing students to undertake an in-depth investigation into a digital marketing problem or opportunity. This project encourages students to critically evaluate current practices, contribute to the field's knowledge base, and apply their findings to solve real-world challenges, fostering a deep, evidence-based approach to digital marketing.
Industry Engagement: Industry engagement is a defining characteristic of the MSc Digital Marketing program, ensuring its currency and relevance. The course content is directly shaped by collaborations with industry experts, providing students with knowledge and skills that are immediately applicable in professional settings. Students benefit from direct interaction with professionals through guest lectures, practical workshops, and networking events, fostering valuable connections that can lead to internships, mentorships, or job opportunities. 1 The program encourages students to apply their learning to real-world scenarios, often working on live briefs or case studies. This practical application not only enhances their understanding but also helps them build a robust portfolio of work, demonstrating their proficiency in utilising the latest digital marketing tools and platforms to potential employers.
Global Perspective: The MSc Digital Marketing program inherently incorporates a strong global perspective, acknowledging the borderless nature of the digital realm. The curriculum explores international trends and practices in digital marketing, preparing students to navigate the complexities and seize the opportunities of an increasingly interconnected business world. Leeds Trinity University actively fosters a diverse and inclusive learning environment, attracting students from various cultural backgrounds. This multicultural exchange enriches classroom discussions, broadens understanding of diverse consumer behaviours and market dynamics across different regions, and provides valuable insights into global digital strategies. Graduates are thus well-prepared not only for careers within the UK but also for roles in multinational corporations or international digital marketing agencies, equipped to address the challenges and leverage the opportunities presented by a global digital landscape.
Location
Horsforth
Score
IELTS 6.5
Tuition Fee
£ 15000
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 79.
- PTE Academic: A minimum overall score of 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Leeds Trinity University is making higher education accessible and affordable for international students. The university offers a range of scholarships designed to support students financially and recognize their academic achievements. These scholarships aim to ease the financial burden of studying abroad and provide an opportunity for students to focus on their academic and personal growth.
International Scholarships: Leeds Trinity University offers scholarships to both undergraduate and postgraduate international students to help reduce tuition fees. These scholarships are awarded based on academic excellence and aim to assist talented students in pursuing their chosen degree programs. The university provides a significant number of scholarships to international students, helping to make their education in the UK more affordable.
International Merit Scholarships: Leeds Trinity University recognizes students with outstanding academic achievements through the International Merit Scholarships. These scholarships are awarded to students who demonstrate exceptional academic performance in their previous studies. International students who meet the eligibility criteria are awarded a discount on their tuition fees, making it easier for them to study at Leeds Trinity. These merit-based scholarships are highly competitive and reward students for their hard work and dedication.
Regional Scholarships: Leeds Trinity University offers regional scholarships to students from specific regions and countries. These scholarships aim to increase diversity and attract high-achieving students from underrepresented areas. Regional scholarships provide international students with a discount on their tuition fees and are available to students from selected countries. The scholarships not only help reduce tuition costs but also encourage students from various parts of the world to study at Leeds Trinity.
Alumni Scholarship: Leeds Trinity University offers an Alumni Scholarship for international students who have family members or relatives that previously studied at the university. This scholarship is designed to maintain the strong relationship between the university and its alumni community. Eligible international students can receive a discount on their tuition fees, making it easier for families to continue their educational legacy at Leeds Trinity University.
Sports Scholarships: Leeds Trinity University offers sports scholarships to international students who demonstrate excellence in their chosen sport. These scholarships provide financial support and access to the university's world-class sports facilities, allowing student-athletes to balance their academic studies with their athletic pursuits. Sports scholarships are available for both undergraduate and postgraduate international students and are aimed at fostering athletic talent alongside academic achievement.
The MSc Digital Marketing program at Leeds Trinity University is designed to equip graduates with the strategic understanding and practical skills necessary to thrive in the rapidly evolving digital landscape. This Master's degree opens up a wide array of dynamic career opportunities across various industries, preparing individuals to drive online presence, engage audiences, and contribute significantly to business growth through digital channels.
Digital Marketing Manager: Graduates can lead digital marketing strategies for businesses, overseeing various aspects such as SEO, content marketing, social media, email campaigns, and paid advertising to achieve organisational goals.
SEO Specialist/Manager: Focused on optimising website content and structure to rank higher in search engine results, SEO Specialists drive organic traffic and improve online visibility, a critical skill honed by the MSc.
Content Marketing Specialist/Manager: This role involves planning, creating, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, a key 1 area of study within the digital marketing curriculum.
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Social Media Manager: Graduates can manage a brand's social media presence, developing strategies, creating engaging content, running campaigns, analysing performance, and fostering online communities.
PPC (Pay-Per-Click) Specialist/Manager: Specialising in paid advertising campaigns on platforms like Google Ads and social media, PPC Specialists manage budgets, bid strategies, keyword research, and ad copy to maximise ROI.
Email Marketing Specialist: This role focuses on developing and executing effective email campaigns, including segmentation, automation, content creation, and performance analysis to nurture leads and build customer relationships.
Digital Analytics Manager: Leveraging the program's emphasis on metrics and analysis, graduates can track, analyse, and report on digital marketing performance data, providing insights that inform strategic decision-making and campaign optimisation.
E-commerce Marketing Manager: Specifically focused on online sales, this role involves developing and implementing marketing strategies to drive traffic, conversions, and customer loyalty for e-commerce businesses.
Brand Manager (Digital Focus): Graduates can contribute to building and maintaining a brand's identity and reputation primarily through digital channels, ensuring consistent messaging and engaging online presence across all digital touchpoints.
Digital Marketing Consultant: Experienced graduates can work independently or for agencies, providing expert advice to businesses on their digital marketing strategies, helping them to improve their online performance and achieve their marketing objectives.
