BA (Hons) Music Marketing, Media and Communication

Program Overview

The BA (Hons) Music Marketing, Media and Communication at BIMM University is a dynamic three-year full-time undergraduate degree designed for aspiring professionals keen to make an impact in the promotional and communicative facets of the music and wider creative industries. Offered across BIMM's vibrant campuses in the UK (Birmingham, Brighton, Bristol, London, Manchester) and in Berlin, Germany, this program provides an intensive exploration of digital media, the music business, popular culture, and the strategic application of marketing and public relations. The course goes beyond theoretical learning, emphasizing practical skills in digital content creation, storytelling, journalistic writing, and audience engagement. It also fosters an entrepreneurial mindset, preparing graduates to navigate the fast-paced technology and arts economy. Guided by experienced lecturers who are active industry practitioners, students gain project management and business skills crucial for success in diverse roles within marketing, PR, and digital media in the global music landscape.

Curriculum: The curriculum for the BA (Hons) Music Marketing, Media and Communication is thoughtfully structured across three years (Levels 4, 5, and 6) to build comprehensive competencies in relevant industry practices. In the first year, foundational modules include "The Creative Industries and You: Finding Your Path," "Persuading Your Audience," "Communicating with Your Audience (Planning)," "Investigation Through Journalism," "Marketing & Branding," and "Communicating with Your Audience (Production)." These modules introduce students to core marketing principles, communication strategies, and the landscape of the creative industries. The second year delves deeper with modules such as "Defining Your Practice in Context," "Critical & Creative Writing," "Social Media and Digital Marketing," "Exploring Practice Through Collaboration," 1 and "Communication Techniques," complemented by three optional modules allowing for specialisation. The final year culminates in a significant "Final Project," "Communication in Practice," and a "Professional Portfolio," supported by four additional optional modules. These optional modules offer choices in areas such as "Fandom and Celebrity," "Creative Video Production," "Fashion and Music," and "Digital Arts and Branding," enabling students to tailor their degree to specific interests and career aspirations. 

Research Focus: While the BA (Hons) Music Marketing, Media and Communication program at BIMM University is highly vocational, it integrates a crucial element of research and critical inquiry. The curriculum encourages students to investigate the underlying concepts and principles that drive effective marketing and communication within the creative industries. Modules and assessments, particularly the "Final Project," often require students to conduct research into audience behaviours, market trends, ethical considerations in media, and the cultural impact of popular music and media. Students are guided to develop critical thinking skills, evaluate diverse sources, and apply research methodologies to understand and propose solutions for real-world industry challenges. This focus on research fosters an analytical and informed approach, allowing graduates to develop evidence-based strategies for marketing and communication campaigns, making them adaptable and innovative professionals in a constantly evolving media landscape.

Industry Engagement: Industry engagement is a fundamental pillar of the BA (Hons) Music Marketing, Media and Communication program at BIMM University, providing unparalleled opportunities for practical experience and professional networking. Students are taught by active industry professionals – including marketing managers, PR consultants, journalists, and digital strategists – who bring current industry insights directly into the classroom. BIMM's extensive network facilitates exciting work experience placements and internships with music-focused employers such as record labels, PR agencies, and media companies. Students benefit from regular masterclasses and workshops featuring high-profile industry leaders, gaining unique insights and direct networking opportunities. The curriculum also fosters collaborative projects with students from other disciplines within BIMM (e.g., performers, songwriters, producers), mirroring the interdisciplinary nature of the modern creative industries. This hands-on approach ensures graduates build a robust professional network and possess the practical skills and confidence needed to thrive in their chosen careers.

Global Perspective: The BA (Hons) Music Marketing, Media and Communication program at BIMM University inherently cultivates a strong global perspective, acknowledging the international reach and interconnectedness of the music, media, and communication industries. By being offered across multiple campuses in the UK and in Berlin, Germany, the program exposes students to diverse cultural contexts and varied international media landscapes. The curriculum addresses global trends in digital content creation, social media marketing, and public relations strategies, preparing students to understand and operate within international markets. The program explores aspects such as globalization, cultural studies, and the impact of diverse audiences on communication strategies. BIMM's diverse student body, comprising individuals from various countries, enriches the learning environment through multicultural collaboration and the exchange of global perspectives, ensuring graduates are well-equipped to navigate and succeed in a truly global creative economy.