MSc Applied Sport and Exercise Biomechanics
St Mary's University Twickenham, London, offers a highly regarded MSc Applied Sport...
BSc (Hons) Sports Communications and Marketing
Twickenham
INTAKE: September
Program Overview
The BSc (Hons) Sports Communications and Marketing at St. Mary's University, Twickenham, is a dynamic three-year undergraduate degree that blends the principles of marketing and communication with a deep focus on the vibrant and ever-evolving sports industry. This hands-on program is designed to equip students with critical insights and cutting-edge digital skills necessary to succeed in the competitive world of sports marketing and digital communication. Students will develop strategic, creative, and ethical approaches to engaging sports audiences, consumers, and fans across various platforms and sectors. The curriculum emphasizes practical projects, ensuring graduates are work-ready and capable of managing sporting events, excelling in sports journalism, and creating compelling digital content. Located in the leafy London borough of Richmond-upon-Thames, St. Mary's provides excellent access to London, a global hub for sports business, journalism, and marketing.
Curriculum: The curriculum for the BSc (Hons) Sports Communications and Marketing program at St. Mary's is structured to provide a comprehensive understanding of both marketing and communication fundamentals, specifically tailored to the sports industry. In the first year, core modules typically include "Media and Communications: Past, Present, Future," "Understanding Marketing," "Ethics, Communication, and Professionalism," and an "Introduction to the Sports Industry." Students will also explore "Consumer Insight, Behaviour, and Engagement" and "Data and Digital Marketing." The second year builds on this foundation with core modules such as "Branding and Brand Management," "Research Methods," and "Marketing Strategy and Implementation," alongside practical skills-focused modules like "Digital Content Creation I & II" and "Sports Sponsorship and Promotion." The final year culminates in a significant "Independent Study Project" and includes core modules like "Sports Journalism and Media Relations," "Ethics in Communications and Marketing," with optional modules such as "Managing Sports Events," "Consultancy Project," or "Entrepreneurial and Online Journalism," allowing for specialized development.
Research Focus: The BSc (Hons) Sports Communications and Marketing program at St. Mary's University is driven by a commitment to research-informed teaching, with academics contributing to the understanding of contemporary challenges and opportunities within the sports communication and marketing landscape. While specific named research centres dedicated solely to this program may not be explicitly highlighted, the faculty actively conducts research across various facets of marketing, digital communications, consumer behaviour, and media studies, with a particular emphasis on their application within the sports industry. Students are encouraged to engage in critical thinking and data analysis, culminating in their final year "Independent Study Project," where they can pursue original research on topics such as brand loyalty in sports, the impact of social media on fan engagement, sponsorship effectiveness, or the ethics of sports marketing, thereby contributing to the evolving knowledge base of the field.
Industry Engagement: Industry engagement is a cornerstone of the BSc (Hons) Sports Communications and Marketing program at St. Mary's University, designed to ensure graduates are highly employable and possess relevant real-world skills. The university boasts strong relationships with leading sports communications and marketing companies in London, providing students with invaluable opportunities for work placements, internships, and networking. These practical experiences allow students to apply their theoretical knowledge in professional environments, gaining firsthand insight into managing sporting events, creating digital content, and executing marketing campaigns for sports brands. Furthermore, the program regularly features guest lectures and workshops led by industry professionals, and organises field trips to iconic sports venues and media organisations such as Sky Sports, Twickenham Stadium, the Olympic Park, and Wembley Stadium, offering unparalleled exposure to the industry's leading players and practices.
Global Perspective: The BSc (Hons) Sports Communications and Marketing program at St. Mary's University inherently embraces a global perspective, recognising the international nature of the sports industry. The curriculum explores worldwide trends in sports consumption, media distribution, brand management, and marketing strategies. Students learn about international sporting events, global sports franchises, and the challenges and opportunities of communicating and marketing across diverse cultural contexts. Discussions often encompass global fan bases, the influence of international sponsorships, and the ethical considerations of sports communication on a global scale. This broad outlook, combined with the university's location in London—a multicultural and globally connected city—prepares graduates to operate effectively in an interconnected global sports market, capable of engaging with diverse audiences and contributing to international sports organisations.
Location
Twickenham
Score
IELTS 6
Tuition Fee
£ 17100
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 55.
- Some programs may have specific subject prerequisites or additional requirements.
St. Mary’s University Twickenham offers a variety of scholarships to support international students in financing their education and rewarding academic achievement. These scholarships are designed to ease the financial burden and recognize the talents and hard work of students coming from all over the world.
International Student Scholarships: St. Mary’s provides International Student Scholarships for students from a range of countries. These scholarships are typically partial fee reductions, aimed at making education more affordable. Eligible students are selected based on academic merit, financial need, and their potential to contribute to the university community. The scholarships are open to both undergraduate and postgraduate international students.
Vice-Chancellor’s Scholarship: The Vice-Chancellor’s Scholarship is one of the most prestigious awards available to international students at St. Mary’s University. This scholarship offers a significant reduction in tuition fees for high-achieving students, with eligibility determined by academic performance and specific course requirements. Students from a variety of regions, including Africa, Asia, and Latin America, are encouraged to apply for this highly competitive scholarship.
Country-Specific Scholarships: In addition to general international scholarships, St. Mary’s offers country-specific scholarships for students from certain regions. These scholarships provide additional financial assistance and are designed to support students from areas where educational opportunities may be limited. International students from Asia, Africa, Europe, and the Americas are often eligible for these specialized scholarships.
Sports Scholarships: For students excelling in sports, St. Mary’s University provides Sports Scholarships. These awards are available to talented athletes who demonstrate the potential to represent the university in competitive sports. Sports scholars benefit from personalized coaching, access to state-of-the-art facilities, and financial support to help balance academic and athletic commitments.
The BSc (Hons) Sports Communications and Marketing at St. Mary's University, Twickenham, is a dynamic three-year undergraduate degree that immerses students in the exciting intersection of marketing, communication, and the global sports industry. This program is specifically designed to equip graduates with the strategic insights and essential digital skills needed to excel in this fast-paced sector. Students gain a comprehensive understanding of engaging sports audiences, consumers, and fans through various platforms, focusing on ethical and innovative communication and marketing strategies. With a strong emphasis on practical projects, the curriculum ensures graduates are well-prepared for professional roles, capable of managing sporting events, contributing to sports journalism, and creating compelling digital content. Located in the vibrant London borough of Richmond-upon-Thames, St. Mary's offers unparalleled access to London, a significant hub for sports business, media, and marketing activities.
Sports Marketing Executive/Manager: Graduates can work for sports clubs, governing bodies, brands, or agencies to develop and implement marketing campaigns that promote teams, events, merchandise, or services. This involves market research, branding, advertising, and fan engagement strategies.
Sports PR (Public Relations) Officer/Manager: These professionals manage the public image and media relations for athletes, teams, events, or sports organisations. This includes writing press releases, organising media events, managing crises, and building positive relationships with journalists and stakeholders.
Sports Digital Marketing Specialist: Focusing on online platforms, graduates can manage social media accounts, create engaging digital content (videos, graphics, blogs), run online advertising campaigns, and analyse digital marketing performance for sports entities.
Sports Social Media Manager: A specialized role within digital marketing, focusing entirely on developing and executing social media strategies, engaging with online communities, and monitoring trends to build brand presence and fan loyalty across various social platforms for a sports organisation or athlete.
Sports Sponsorship Manager/Activation Specialist: Graduates work to secure and manage commercial partnerships between sports entities and corporate sponsors. This includes identifying potential sponsors, negotiating deals, and creating activation strategies to maximise sponsor visibility and return on investment.
Sports Journalist/Content Creator: Leveraging communication skills and industry knowledge, graduates can pursue careers in sports journalism, writing articles, creating multimedia content for websites, broadcasting, or producing podcasts and videos for various sports media outlets.
Sports Event Marketing Coordinator: These roles involve promoting and marketing sporting events, from local competitions to major international tournaments. Responsibilities include developing promotional materials, managing ticketing campaigns, and engaging with attendees.
Brand Manager (within Sports Brands): Graduates can work for sportswear companies, equipment manufacturers, or sports service providers to manage the brand identity, positioning, and perception of sports-related products and services in the market.
Athlete Marketing/Agent Assistant: Working with sports agents or athlete management firms, graduates can assist in building personal brands for athletes, securing endorsement deals, managing media appearances, and developing their overall marketability.
Sports Media Relations Assistant: Providing support to larger sports organisations or media departments, these roles involve assisting with press conferences, managing media accreditation, distributing information to the press, and ensuring smooth communication channels during events or daily operations.
