MSc Applied Sport and Exercise Biomechanics
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BSc (Hons) Marketing and Communication
Twickenham
INTAKE: September
Program Overview
The BSc (Hons) Marketing and Communication at St. Mary's University, Twickenham, is a hands-on undergraduate degree designed to cultivate critical insights and cutting-edge digital skills essential for success in the dynamic marketing and communications sector. This program offers a comprehensive exploration of key areas including branding, marketing strategy, consumer behaviour, and the ever-evolving landscape of digital communications, data analytics, and emerging technologies like AI. Developed in collaboration with industry professionals, the curriculum focuses on building students' critical, strategic, and creative abilities, ensuring they graduate as ethical, work-ready professionals capable of impacting audiences across various platforms. Students can also opt for an integrated placement year to gain valuable professional experience.
Curriculum: The curriculum for the BSc (Hons) Marketing and Communication is structured to provide a progressive and in-depth learning experience. In the first year, students build a foundational understanding with core modules such as Media and Communications: Past, Present, Future; Understanding Marketing; Data Visualisation and Storytelling; Consumer Insight, Behaviour, and Engagement; Data and Digital Marketing; and Ethics, Communication, and Professionalism. The second year advances to more strategic topics including Branding and Brand Management, Research Methods, Marketing Strategy and Implementation, and Strategic Communication. Students also have optional modules like Digital Content Creation I & II and Working in Marketing. The final year culminates in an Independent Study Project or a practical Marketing Campaign, alongside modules on Contemporary Issues in Marketing, Strategy, and Ethics in Communications and Marketing, ensuring a blend of theoretical knowledge and practical application.
Research Focus: While an undergraduate program, the BSc (Hons) Marketing and Communication at St. Mary's University is significantly informed by current industry research and academic scholarship in marketing and communication. The program is designed by expert practitioners and academics who integrate the latest trends in areas like AI, data analytics, and digital ethics into the curriculum. Students are actively engaged in developing robust analytical and research skills throughout their studies, particularly through practical projects, case studies, and their final-year independent study or consultancy project. This focus ensures graduates are capable of critically analysing market dynamics, understanding consumer insights, and contributing to evidence-based decision-making in a rapidly evolving communication landscape.
Industry Engagement: St. Mary's University places a strong emphasis on industry engagement within the Marketing and Communication program. The degree's curriculum has been developed in close collaboration with industry professionals, ensuring its relevance to current market demands and employer needs. Students benefit from a hands-on approach to learning, including practical media production workshops and opportunities to design and produce media campaigns. The program facilitates interaction with industry experts through guest lectures, workshops, and special events. Furthermore, students are encouraged to undertake a work placement to build commercial awareness and professional skills, and the university's location in Twickenham, near London, provides access to a vibrant hub of media, marketing, and communication agencies for networking and potential career opportunities.
Global Perspective: The BSc (Hons) Marketing and Communication program at St. Mary's University integrates a crucial global perspective, preparing graduates to operate effectively in an increasingly interconnected world. The curriculum explores how communication and marketing strategies are influenced by diverse cultural contexts, international markets, and global digital platforms. Students gain an understanding of ethical considerations in global communication, the impact of emerging technologies on international audiences, and the nuances of engaging with consumers across different countries. This focus on global applicability, combined with the development of adaptable communication and marketing skills, ensures graduates are well-equipped to pursue careers in multinational corporations, international agencies, or contribute effectively to global campaigns.
Location
Twickenham
Score
IELTS 6
Tuition Fee
£ 17100
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 55.
- Some programs may have specific subject prerequisites or additional requirements.
St. Mary’s University Twickenham offers a variety of scholarships to support international students in financing their education and rewarding academic achievement. These scholarships are designed to ease the financial burden and recognize the talents and hard work of students coming from all over the world.
International Student Scholarships: St. Mary’s provides International Student Scholarships for students from a range of countries. These scholarships are typically partial fee reductions, aimed at making education more affordable. Eligible students are selected based on academic merit, financial need, and their potential to contribute to the university community. The scholarships are open to both undergraduate and postgraduate international students.
Vice-Chancellor’s Scholarship: The Vice-Chancellor’s Scholarship is one of the most prestigious awards available to international students at St. Mary’s University. This scholarship offers a significant reduction in tuition fees for high-achieving students, with eligibility determined by academic performance and specific course requirements. Students from a variety of regions, including Africa, Asia, and Latin America, are encouraged to apply for this highly competitive scholarship.
Country-Specific Scholarships: In addition to general international scholarships, St. Mary’s offers country-specific scholarships for students from certain regions. These scholarships provide additional financial assistance and are designed to support students from areas where educational opportunities may be limited. International students from Asia, Africa, Europe, and the Americas are often eligible for these specialized scholarships.
Sports Scholarships: For students excelling in sports, St. Mary’s University provides Sports Scholarships. These awards are available to talented athletes who demonstrate the potential to represent the university in competitive sports. Sports scholars benefit from personalized coaching, access to state-of-the-art facilities, and financial support to help balance academic and athletic commitments.
The BSc (Hons) Marketing and Communication program at St. Mary's University, Twickenham, equips graduates with a powerful blend of strategic marketing insight and effective communication skills, preparing them for diverse roles in a rapidly evolving digital landscape. The curriculum's focus on areas like branding, digital communication, data analytics, and public relations ensures students develop the critical, strategic, and creative abilities sought by employers. Graduates emerge as adaptable professionals capable of influencing audiences across various platforms and contributing significantly to organisational success.
Digital Marketing Specialist: Graduates can manage and execute online marketing campaigns, including SEO, social media, content marketing, and paid advertising. Their deep understanding of digital communication strategies and data analytics from the program makes them highly effective in increasing online visibility and engagement.
Public Relations (PR) Executive: This role involves managing an organisation's public image, media relations, and crisis communications. The program's emphasis on strategic communication and ethical practices prepares graduates to build and maintain positive relationships with the public and stakeholders.
Content Creator/Strategist: Combining marketing objectives with compelling storytelling, these professionals develop and oversee engaging content across various platforms, such as blogs, videos, and social media. Their understanding of consumer insight and digital communication is key to creating impactful narratives.
Brand Manager: Graduates can oversee the development, positioning, and communication of a brand's identity and messaging to target audiences. The program's focus on branding and consumer behaviour equips them to build strong, recognisable brands.
Social Media Manager: Specialising in managing an organisation's presence on social media platforms, these roles involve developing strategies, creating engaging content, analysing performance, and interacting with online communities. The program's strong digital communication component is directly applicable here.
Marketing Communications Executive: Working in an agency or in-house, these professionals coordinate integrated marketing and communication campaigns across various channels, ensuring consistent messaging and brand voice. Their broad skill set in both marketing and communication is highly valued.
Market Research Analyst: Utilising their analytical skills, graduates can gather and interpret data on market trends, consumer behaviour, and competitor activities to inform strategic marketing and communication decisions. The program's emphasis on data visualisation and storytelling is crucial for this role.
Media Planner/Buyer: These roles involve strategically selecting the most effective media channels (digital, print, broadcast) to reach target audiences for advertising campaigns. Graduates' understanding of media industries and consumer insights helps them make informed decisions.
Internal Communications Officer: Within large organisations, these professionals manage communication with employees, ensuring clear messaging, fostering engagement, and supporting corporate culture. The program's focus on strategic communication and ethical professionalism is beneficial for this role.
Event Manager (Marketing/PR focused): Graduates can plan, promote, and execute events that align with an organisation's marketing or public relations objectives. Their skills in strategic communication, content creation, and audience engagement are vital for successful event outcomes.
