MSc Applied Sport and Exercise Biomechanics
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BSc (Hons) Business Management and Marketing (with a Placement Year)
Twickenham
INTAKE: September
Program Overview
The BSc (Hons) Business Management and Marketing (with a Placement Year) at St. Mary's University, Twickenham, is an intensive four-year undergraduate degree specifically crafted to provide students with a robust and practical understanding of both core business operations and contemporary marketing strategies. This integrated program includes a vital year-long work placement, typically undertaken between the second and final academic years, offering invaluable professional experience and significant commercial awareness. Developed by expert marketing practitioners and academics, the curriculum seamlessly blends fundamental management principles—such as finance, strategy, and organisational behaviour—with cutting-edge marketing concepts, including digital marketing, consumer psychology, and brand management. This hands-on approach ensures graduates are well-equipped to effectively influence consumers, manage brands, and drive sustainable business growth in a dynamic and competitive global marketplace.
Curriculum: The curriculum for the BSc (Hons) Business Management and Marketing (with a Placement Year) is structured to provide a comprehensive and progressive learning experience. In the initial year, students establish a strong foundation by exploring essential business and marketing concepts through modules like Contemporary Marketing Practice, Introduction to Management Theory, Organisational Behaviour, Digital Business, and Financial Decision Making. The second year delves deeper into strategic business management and marketing specialisations, covering areas such as Research Methods, Leadership in Organisations, Working in Marketing, and Marketing Strategy and Implementation. The pivotal third year is dedicated entirely to the compulsory placement, offering substantial professional development and industry insights. The final academic year consolidates learning through advanced modules, including International Marketing and Supply Chain Logistics, Contemporary Issues in Marketing, and a significant Research Project or Consultancy Project, allowing students to apply their integrated knowledge to real-world challenges.
Research Focus: While primarily an undergraduate teaching program, the BSc (Hons) Business Management and Marketing (with a Placement Year) at St. Mary's University is deeply informed by current academic research and contemporary industry trends in both business and marketing. The academic staff, many of whom possess extensive professional experience and engage in ongoing research, integrate the latest developments and critical insights from the business and marketing sectors directly into their teaching. Students are actively encouraged to develop robust research and analytical skills throughout the program, particularly through various projects, case studies, and their final-year independent research or consultancy. This hands-on approach ensures graduates can critically evaluate business environments, understand consumer behaviour, analyse market data, and apply evidence-based reasoning to contribute to informed decision-making.
Industry Engagement: Industry engagement is a cornerstone of the BSc (Hons) Business Management and Marketing (with a Placement Year) program at St. Mary's University, significantly enhanced by the integrated placement year. This compulsory year provides an unparalleled opportunity for students to gain substantial practical experience in marketing agencies, corporate marketing departments, or other relevant businesses. The university's strong links with industry, cultivated through its experienced faculty and London location, facilitate access to diverse placement opportunities. Beyond the placement, students benefit from regular interactions with industry professionals through guest lectures and workshops, offering insights into contemporary business and marketing practices. This direct exposure ensures the curriculum remains highly relevant and that graduates are equipped with the professional skills and commercial awareness highly valued by employers.
Global Perspective: The BSc (Hons) Business Management and Marketing (with a Placement Year) program inherently integrates a crucial global perspective, preparing graduates to thrive in the increasingly interconnected international business and marketing landscape. The curriculum explores how global economic shifts, technological advancements, and diverse cultural contexts influence consumer behaviour and marketing strategies worldwide. Modules often address topics such as international marketing, global supply chains, and the complexities of operating in different global markets. The adaptability, problem-solving skills, and enhanced commercial awareness gained from the placement year, combined with a global curriculum, ensure graduates are well-prepared to pursue careers with multinational corporations, engage in international marketing campaigns, or contribute effectively to global business initiatives, making them competitive professionals on an international scale.
Location
Twickenham
Score
IELTS 6
Tuition Fee
£ 17100
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 55.
- Some programs may have specific subject prerequisites or additional requirements.
St. Mary’s University Twickenham offers a variety of scholarships to support international students in financing their education and rewarding academic achievement. These scholarships are designed to ease the financial burden and recognize the talents and hard work of students coming from all over the world.
International Student Scholarships: St. Mary’s provides International Student Scholarships for students from a range of countries. These scholarships are typically partial fee reductions, aimed at making education more affordable. Eligible students are selected based on academic merit, financial need, and their potential to contribute to the university community. The scholarships are open to both undergraduate and postgraduate international students.
Vice-Chancellor’s Scholarship: The Vice-Chancellor’s Scholarship is one of the most prestigious awards available to international students at St. Mary’s University. This scholarship offers a significant reduction in tuition fees for high-achieving students, with eligibility determined by academic performance and specific course requirements. Students from a variety of regions, including Africa, Asia, and Latin America, are encouraged to apply for this highly competitive scholarship.
Country-Specific Scholarships: In addition to general international scholarships, St. Mary’s offers country-specific scholarships for students from certain regions. These scholarships provide additional financial assistance and are designed to support students from areas where educational opportunities may be limited. International students from Asia, Africa, Europe, and the Americas are often eligible for these specialized scholarships.
Sports Scholarships: For students excelling in sports, St. Mary’s University provides Sports Scholarships. These awards are available to talented athletes who demonstrate the potential to represent the university in competitive sports. Sports scholars benefit from personalized coaching, access to state-of-the-art facilities, and financial support to help balance academic and athletic commitments.
The BSc (Hons) Business Management and Marketing (with a Placement Year) at St. Mary's University, Twickenham, provides graduates with an exceptional blend of comprehensive business understanding and specialised marketing expertise, significantly enhanced by practical, real-world experience. This integrated approach cultivates adaptable, analytical, and commercially astute professionals who are highly sought after across a multitude of industries. The placement year not only solidifies theoretical knowledge but also builds crucial industry contacts and professional skills, making graduates highly competitive in the job market.
Marketing Manager/Executive: Graduates are well-equipped to lead marketing campaigns, develop brand strategies, manage digital content, and analyse market trends to drive consumer engagement and sales. The placement year offers invaluable practical experience in applying these skills.
Brand Manager: This role involves developing and maintaining a brand's identity, reputation, and market perception. Graduates leverage their understanding of consumer behaviour and business strategy, honed during the program and placement, to ensure brand consistency and growth.
Digital Marketing Specialist: With a strong focus on online channels, these professionals manage SEO, social media campaigns, content marketing, and paid advertising to increase online visibility and lead generation. The program's emphasis on digital developments and the placement year's practical application are key assets.
Business Development Manager: Combining their business acumen with marketing insights, graduates can identify new market opportunities, build strategic partnerships, and expand a company's client base. The placement year offers hands-on experience in understanding market needs and communicating value.
Market Research Analyst: These professionals gather and analyse data on consumer behaviour, market trends, and competitor activities to provide insights that inform business and marketing strategies. The program's research methods training and the analytical experience from placement are highly beneficial.
Sales Manager: Graduates with strong communication and negotiation skills can lead sales teams, develop effective sales strategies, and drive revenue growth. Their marketing knowledge helps them understand product positioning and customer needs more deeply, while placement provides real-world sales environment exposure.
Public Relations (PR) Executive: Focused on managing an organisation's public image and reputation, PR executives handle media relations, press releases, and corporate communications. The program's communication skills development and the professionalism gained from placement are highly relevant.
Advertising Account Executive: Acting as a liaison between advertising agencies and their clients, these professionals ensure that advertising campaigns align with client objectives and deliver results. The combined business and marketing knowledge, along with practical experience, is crucial for this role.
Product Manager: This role involves overseeing the entire lifecycle of a product, from conception and development to launch and post-launch iteration. Graduates combine their business management knowledge with marketing insights to define product vision and strategy effectively.
E-commerce Manager: Specialising in online sales and digital storefronts, these managers oversee e-commerce operations, marketing, and customer experience. The program's focus on digital business and marketing, coupled with the practical skills from a placement, prepares them for this rapidly growing field.
