MSc Applied Sport and Exercise Biomechanics
St Mary's University Twickenham, London, offers a highly regarded MSc Applied Sport...
BSc (Hons) Business Management and Marketing
Twickenham
INTAKE: September
Program Overview
The BSc (Hons) Business Management and Marketing at St. Mary's University, Twickenham, is a dynamic undergraduate degree specifically designed to provide students with a robust understanding of both core business operations and specialised marketing strategies. This hands-on program integrates fundamental management principles, such as finance, strategy, and organisational behaviour, with cutting-edge marketing concepts, including digital marketing and consumer psychology. Developed by experienced marketing practitioners and academics, the curriculum aims to equip graduates with the practical skills and contemporary knowledge needed to effectively influence consumers, manage brands, and drive business growth in a competitive global marketplace. The program emphasizes applying theoretical knowledge to real-world scenarios and often provides options for students to gain valuable industry experience through a placement year.
Curriculum: The curriculum for the BSc (Hons) Business Management and Marketing is structured to offer a comprehensive and progressive learning journey. In the initial year, students build a strong foundation by exploring essential business and marketing concepts through modules like Contemporary Marketing Practice, Introduction to Management Theory, Organisational Behaviour, Digital Business, and Financial Decision Making. As the program advances, the second year delves deeper into strategic business management and marketing specialisations, potentially covering areas such as research methods, leadership, and more advanced marketing planning. The final year typically focuses on higher-level strategic modules in both business and marketing, often culminating in a significant research project or a practical consultancy exercise. Assessment methods are diverse, including business reports, essays, presentations, case studies, and practical exercises, ensuring a well-rounded development of skills.
Research Focus: While primarily an undergraduate teaching program, the BSc (Hons) Business Management and Marketing at St. Mary's University is developed by expert practitioners and academics, ensuring that the curriculum is deeply informed by current industry trends and relevant academic research in both business and marketing. The program encourages students to develop strong research and analytical skills throughout their studies, particularly through various projects and case studies. This approach enables students to critically evaluate business environments, understand consumer behaviour, analyse market data, and apply evidence-based solutions to real-world management and marketing challenges, preparing them to make informed decisions in their future careers.
Industry Engagement: St. Mary's University places a strong emphasis on industry engagement within the Business Management and Marketing program, providing students with valuable connections and practical experience. The curriculum is designed to align with current employer needs, ensuring graduates are equipped with highly relevant skills, including confidence in digital developments and ethical professional standards. Students benefit from interactions with industry professionals through guest lectures and workshops, which offer insights into contemporary business and marketing practices. Furthermore, the university's close proximity to central London, a dynamic hub for business and marketing companies, offers numerous opportunities for networking, practical learning, and for those pursuing the optional placement year, invaluable professional experience in a real business environment.
Global Perspective: The BSc (Hons) Business Management and Marketing program at St. Mary's University integrates a crucial global perspective, preparing graduates to thrive in the increasingly interconnected international business and marketing landscape. The curriculum explores how global economic shifts, technological advancements, and diverse cultural contexts influence consumer behaviour and marketing strategies worldwide. Students gain an understanding of international business operations and the complexities of marketing products and services across different global markets. This focus on global applicability, combined with the development of adaptable management and marketing skills, ensures graduates are well-equipped to pursue careers with multinational corporations, engage in international marketing campaigns, or contribute effectively to global business initiatives.
Location
Twickenham
Score
IELTS 6
Tuition Fee
£ 17100
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 55.
- Some programs may have specific subject prerequisites or additional requirements.
St. Mary’s University Twickenham offers a variety of scholarships to support international students in financing their education and rewarding academic achievement. These scholarships are designed to ease the financial burden and recognize the talents and hard work of students coming from all over the world.
International Student Scholarships: St. Mary’s provides International Student Scholarships for students from a range of countries. These scholarships are typically partial fee reductions, aimed at making education more affordable. Eligible students are selected based on academic merit, financial need, and their potential to contribute to the university community. The scholarships are open to both undergraduate and postgraduate international students.
Vice-Chancellor’s Scholarship: The Vice-Chancellor’s Scholarship is one of the most prestigious awards available to international students at St. Mary’s University. This scholarship offers a significant reduction in tuition fees for high-achieving students, with eligibility determined by academic performance and specific course requirements. Students from a variety of regions, including Africa, Asia, and Latin America, are encouraged to apply for this highly competitive scholarship.
Country-Specific Scholarships: In addition to general international scholarships, St. Mary’s offers country-specific scholarships for students from certain regions. These scholarships provide additional financial assistance and are designed to support students from areas where educational opportunities may be limited. International students from Asia, Africa, Europe, and the Americas are often eligible for these specialized scholarships.
Sports Scholarships: For students excelling in sports, St. Mary’s University provides Sports Scholarships. These awards are available to talented athletes who demonstrate the potential to represent the university in competitive sports. Sports scholars benefit from personalized coaching, access to state-of-the-art facilities, and financial support to help balance academic and athletic commitments.
The BSc (Hons) Business Management and Marketing program at St. Mary's University, Twickenham, uniquely combines a comprehensive understanding of business operations with specialised knowledge in marketing strategies. This dual focus equips graduates with a powerful skillset that is highly sought after across a multitude of industries. The curriculum's emphasis on critical thinking, analytical skills, and practical application prepares students for impactful roles in both management and marketing sectors, enhancing their career prospects upon graduation.
Marketing Manager/Executive: Graduates can lead marketing campaigns, develop brand strategies, manage digital content, and analyse market trends to drive consumer engagement and sales. Their business management background provides a strong understanding of how marketing contributes to overall business objectives.
Brand Manager: This role involves developing and maintaining a brand's identity, reputation, and perception in the market. Graduates will use their understanding of consumer behaviour and business strategy to ensure brand consistency and growth across all touchpoints.
Digital Marketing Specialist: With a strong focus on online channels, these professionals manage SEO, social media campaigns, content marketing, email marketing, and paid advertising to increase online visibility and lead generation for businesses.
Business Development Manager: Combining their business acumen with marketing insights, graduates can identify new market opportunities, build strategic partnerships, and expand a company's client base. Their ability to understand market needs and communicate value is crucial.
Market Research Analyst: These professionals gather and analyse data on consumer behaviour, market trends, and competitor activities to provide insights that inform business and marketing strategies. Their analytical skills are key to understanding market dynamics.
Sales Manager: Graduates with strong communication and negotiation skills can lead sales teams, develop sales strategies, and drive revenue growth. Their marketing knowledge helps them understand product positioning and customer needs more deeply.
Public Relations (PR) Executive: Focused on managing an organisation's public image and reputation, PR executives handle media relations, press releases, and corporate communications. The program's communication skills development is highly beneficial here.
Advertising Account Executive: Acting as a liaison between advertising agencies and their clients, these professionals ensure that advertising campaigns align with client objectives and deliver results, utilising their understanding of both business goals and marketing execution.
Project Manager: Graduates can manage various projects, ensuring they are completed on time and within budget. Their dual understanding of business processes and marketing objectives makes them effective at overseeing initiatives from concept to completion.
Retail Manager: Overseeing the operations of retail stores, including sales targets, staff management, and customer experience. The blend of business management for operations and marketing for customer attraction and retention is highly relevant for this career.
