BA (Hons) Business Management (Marketing)

Program Overview

The University of Wales Trinity Saint David (UWTSD), situated in the United Kingdom, offers a comprehensive BA (Hons) Business Management (Marketing) program designed for individuals aspiring to leadership roles within the dynamic world of business with a specialized focus on marketing strategies and practices. This degree provides a robust understanding of how organizations operate, are managed, and interact with their target audiences, while ensuring students meet the high standards required in the professional marketing sector. The program develops essential management and leadership skills alongside detailed knowledge of market research, brand management, digital marketing, consumer behaviour, and strategic marketing, preparing graduates for a variety of careers in marketing, advertising, public relations, and sales.

Curriculum: The BA (Hons) Business Management (Marketing) curriculum at UWTSD is a three-year full-time program that systematically builds expertise across various marketing and business management disciplines. In the first year (Level 4), students establish a strong foundation with core modules such as "Learning in the Digital Era," "Entrepreneurial Innovation," "Finance for Business," "Marketing Fundamentals," "People and Organisations," and "The Changing Business Environment." These modules introduce key business disciplines and essential transferable skills. The second year (Level 5) delves deeper into marketing concepts and their practical application with modules including "Changemakers: Creativity and Value Creation," "Changemakers: Building your Personal Brand for Sustainable Employment," "Marketing In Practice," "Financial Performance Management," and "Contract Law." Students also have an option for a "Professional Placement or Volunteerism" module. The final year (Level 6) refines students' knowledge and skills with advanced topics such as "Contemporary Issues in Management," "Global Ethics," "Leading and Developing People," "Strategic Management and Sustainability," and specialized modules like "Digital Marketing" and "International Marketing." Assessment methods are varied and include coursework, practical assignments, and examinations, designed to combine academic rigor with authentic "real-world" tasks that demonstrate a student's ability to meaningfully apply their knowledge.

Research Focus: The BA (Hons) Business Management (Marketing) program at UWTSD encourages students to engage in a practice-led research approach, applying theoretical marketing knowledge to real-world business problems. The curriculum emphasizes critical thinking and analytical skills, particularly in understanding consumer behaviour, market trends, and the effectiveness of various marketing strategies. A significant component of the final year is the "Independent Project," where students undertake self-directed research on a specific business problem or opportunity, often related to marketing. This allows them to apply their accumulated knowledge, develop sophisticated solutions, and conduct in-depth investigations into business issues, thereby preparing students to contribute to research-informed marketing practices and business strategy from a holistic view.

Industry Engagement: UWTSD demonstrates a strong commitment to industry engagement within its BA (Hons) Business Management (Marketing) program, with a clear focus on graduate employability. The curriculum incorporates "live projects" and "consultancy work," providing students with real-world experience and opportunities to apply their knowledge in practical business scenarios. The program also facilitates "extensive networking opportunities" with industry professionals, allowing students to build valuable connections. The second-year option for a "Professional Placement or Volunteerism" module further enhances practical work experience. While specific accreditations like IDM (Institute of Data and Marketing) are mentioned for similar courses at other universities in search results, UWTSD's focus on digital marketing, international marketing, and practical application ensures graduates are well-prepared for the demands of the modern marketing industry.

Global Perspective: The BA (Hons) Business Management (Marketing) program at UWTSD inherently incorporates a strong global perspective, preparing students for careers in an interconnected international business and marketing environment. The curriculum includes modules such as "International Marketing" and "Global Ethics," which emphasize cross-cultural understanding, global market dynamics, and ethical considerations in international business. The program explores how businesses operate and succeed in a global context, covering topics like international business communication and strategic management within a global framework. This comprehensive global outlook ensures graduates are well-equipped to pursue marketing roles with multinational corporations, international organizations, and in diverse marketing centres worldwide, enabling them to understand and adapt to varying consumer behaviours and market conditions across different countries.