BA (Hons) Graphic Design

Program Overview

The University of Wales Trinity Saint David (UWTSD), situated in the United Kingdom, offers a dynamic and creatively driven BA (Hons) Graphic Design program at its Swansea College of Art. This degree is crafted to immerse students in the powerful interplay of words and images, which is central to effective visual communication in today's predominantly visual culture. The program goes beyond mere technical skills, nurturing students' creative communication abilities through stimulating projects that encompass both the rational problem-solving and emotional resonance of graphic design. Students develop proficiency in industry-standard software (such as Adobe Creative Cloud, Cinema 4D, and Figma) and digital production skills while also exploring essential design principles like typography, format, layout, information navigation, branding, and sustainable packaging. With a focus on developing a unique visual voice and the ability to speak confidently about their work, UWTSD's program prepares graduates to be proactive cultural producers and effective visual communicators across an ever-expanding range of mediums.

Curriculum: The BA (Hons) Graphic Design curriculum at UWTSD is structured over three years to build a comprehensive understanding of graphic design principles and practices. In the first year, students are introduced to the fundamentals, covering core design principles, typography, imagery, and print through hands-on projects. Modules often include "Learning in the Digital Era," "Visual Studies," "Ways of Thinking," "Contemporary Challenges: Making a Difference," and "Design for Publication." The second year enhances this foundation with an emphasis on branding, user experience (UX) for web design, and the social impact of visual communication. Modules like "Changemakers: Creativity and Value Creation," "Research in Context," "Corporate Identity and Creative Branding," and "Design for User Experience" encourage collaboration and problem-solving through challenging briefs. The final year is dedicated to advanced creative enquiry, with a strong focus on professional practice and portfolio building, culminating in an "Independent Project" and a "Graduate Portfolio" project designed to showcase their work to potential employers and ensure they are industry-ready.

Research Focus: The research focus within the BA (Hons) Graphic Design program at UWTSD is embedded in fostering critical and innovative design thinking. While not a research degree in the traditional sense, students are encouraged to engage in design research methodologies as part of their creative process. The curriculum stresses the importance of ethical, cultural, and historical awareness in design, encouraging students to consider the broader impact of their work and explore "Design and Screen Cultures" reflecting on how visual communication shapes and responds to society. Through modules like "Research in Context" and their final "Independent Project," students have the opportunity to conduct in-depth investigations into areas of graphic design that interest them, such as sustainable design practices, the psychology of branding, or the evolution of visual language, contributing to a deeper understanding of their chosen field.

Industry Engagement: UWTSD places a very strong emphasis on industry engagement for its BA (Hons) Graphic Design program, ensuring that graduates are "industry-ready" and possess highly desirable skills for the creative industries. The program actively maintains and develops links with business and industry through "live" projects, work placements, and visits from professional designers. UWTSD's Swansea College of Art runs a paid internship scheme that allows students to gain invaluable practical experience with award-winning agencies and organizations like The Cusp, Boxharry, and even larger entities like the BBC and Gwent Police. This exposure to real-world briefs, client interactions, and professional environments significantly enhances students' portfolios, confidence, and networking abilities, with many internships leading directly to paid employment after graduation.

Global Perspective: The BA (Hons) Graphic Design program at UWTSD inherently incorporates a global perspective by recognizing the universal language of visual communication and the international nature of the creative industries. The curriculum encourages students to explore how visual communication shapes and responds to diverse cultures and societies. By preparing students to solve visual problems with a combination of ideas and industry-standard software skills, they are equipped for a global marketplace where design trends and technologies are constantly evolving across borders. Graduates from UWTSD's graphic design program have gone on to work for major global brands such as Marks & Spencer, Sky, Aston Villa FC, Nike, Barclays, Manchester United FC, and Lego, demonstrating the international applicability and recognition of the skills and knowledge gained. The program's focus on ethical, cultural, and historical awareness further broadens students' understanding of the global impact and responsibilities of a designer.