MSc Applied Sport and Exercise Biomechanics
St Mary's University Twickenham, London, offers a highly regarded MSc Applied Sport...
MSc Marketing
Twickenham
INTAKE: September
Program Overview
St. Mary's University, Twickenham, London, offers a dynamic MSc Marketing program designed to equip graduates with the strategic knowledge and practical skills needed to excel in today's rapidly evolving global marketplace. This postgraduate degree emphasizes understanding consumer and industrial customer behavior through rigorous research, critical thinking, and the application of the latest marketing theories and digital tools. The program prepares students to navigate contemporary marketing challenges, from digital strategy and innovation to ethical principles and international market dynamics, ensuring they meet the high demands of employers in the competitive marketing sector.
Curriculum: The MSc Marketing curriculum at St. Mary's is comprehensive, covering both foundational and cutting-edge marketing concepts. Core modules typically include "Digital Marketing Strategy," which delves into the internet marketplace and essential digital marketing skills; "Innovation in Marketing," exploring new approaches and trends; and "Finance for Managers," providing crucial financial fundamentals relevant to marketing decisions. The program also covers "Consumer Behaviour," "Service Marketing," and "International Strategy." A significant component is the "Research Project," which allows students to conduct in-depth research or a consultancy project on a specific market, company, or situation, utilizing advanced research techniques and current theories.
Research Focus: The research focus within the MSc Marketing program at St. Mary's is deeply rooted in understanding contemporary market dynamics, consumer behavior, and the impact of digital technologies. The faculty, often a mix of experienced academics and industry practitioners, are engaged in research that informs the curriculum, particularly in areas such as branding and marketing strategy, AI and data analytics in marketing, digital communications, and ethical considerations in marketing. The program’s emphasis on a major research or consultancy project allows students to explore specific market challenges or company situations, contributing to applied research in the field and ensuring the curriculum remains aligned with current industry practices and intellectual developments.
Industry Engagement: St. Mary's University prioritizes strong industry engagement for its MSc Marketing students, leveraging its London location to provide valuable networking and practical opportunities. The program is designed in collaboration with industry professionals, ensuring that the skills taught are directly relevant to employer needs. Students benefit from guest lectures, seminars, and workshops led by industry experts and leading academics, providing insights into the latest developments and trends in the sector. While not explicitly stated as a mandatory component for the MSc Marketing, St. Mary's generally offers opportunities for work placements within its business and communication degrees, which can provide invaluable hands-on experience and industry contacts.
Global Perspective: The MSc Marketing program at St. Mary's University inherently integrates a global perspective, reflecting the international nature of modern marketing. Modules often include "International Strategy," which explores how marketing operates across different countries and cultural contexts. The curriculum teaches students how to analyze global market trends, understand diverse consumer behaviors across borders, and develop marketing strategies that are effective on an international scale. The presence of an internationally diverse student body also enriches the learning environment, fostering discussions and insights from various global perspectives, and preparing graduates for roles in multinational corporations or international marketing initiatives.
Location
Twickenham
Score
IELTS 6.5
Tuition Fee
£ 18750
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88.
- PTE Academic: A minimum overall score of 60.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
St. Mary’s University Twickenham offers a variety of scholarships to support international students in financing their education and rewarding academic achievement. These scholarships are designed to ease the financial burden and recognize the talents and hard work of students coming from all over the world.
International Student Scholarships: St. Mary’s provides International Student Scholarships for students from a range of countries. These scholarships are typically partial fee reductions, aimed at making education more affordable. Eligible students are selected based on academic merit, financial need, and their potential to contribute to the university community. The scholarships are open to both undergraduate and postgraduate international students.
Vice-Chancellor’s Scholarship: The Vice-Chancellor’s Scholarship is one of the most prestigious awards available to international students at St. Mary’s University. This scholarship offers a significant reduction in tuition fees for high-achieving students, with eligibility determined by academic performance and specific course requirements. Students from a variety of regions, including Africa, Asia, and Latin America, are encouraged to apply for this highly competitive scholarship.
Country-Specific Scholarships: In addition to general international scholarships, St. Mary’s offers country-specific scholarships for students from certain regions. These scholarships provide additional financial assistance and are designed to support students from areas where educational opportunities may be limited. International students from Asia, Africa, Europe, and the Americas are often eligible for these specialized scholarships.
Sports Scholarships: For students excelling in sports, St. Mary’s University provides Sports Scholarships. These awards are available to talented athletes who demonstrate the potential to represent the university in competitive sports. Sports scholars benefit from personalized coaching, access to state-of-the-art facilities, and financial support to help balance academic and athletic commitments.
An MSc in Marketing from St. Mary's University, Twickenham, London, provides a comprehensive and highly practical education for individuals aspiring to thrive in the dynamic and ever-evolving global marketing landscape. This postgraduate degree focuses on equipping students with strategic insights into consumer behavior, digital marketing methodologies, innovation, and ethical considerations. The curriculum is designed to foster critical thinking and the application of cutting-edge theories and digital tools, ensuring graduates are well-prepared to meet the demands of a competitive and diverse marketing industry. The program's emphasis on applied learning, combined with its industry relevance, positions graduates for impactful careers across various sectors, from multinational corporations to innovative start-ups.
Marketing Manager: Overseeing and implementing comprehensive marketing strategies, campaigns, and initiatives to promote products, services, or brands, managing teams, budgets, and performance analysis.
Digital Marketing Specialist/Manager: Developing and executing digital marketing campaigns across various channels such as SEO, SEM (PPC), social media, email marketing, and content marketing, focusing on online presence, lead generation, and conversion.
Brand Manager: Responsible for the overall strategy, development, and performance of a brand, ensuring its consistent image, messaging, and market positioning across all touchpoints.
Market Research Analyst: Conducting quantitative and qualitative research to understand market trends, consumer behavior, competitor activities, and industry dynamics, providing insights to inform marketing strategies and business decisions.
Content Marketing Manager: Developing and executing a content strategy that aligns with marketing objectives, overseeing the creation of engaging and valuable content across various formats (blogs, videos, articles, infographics) to attract and retain target audiences.
Social Media Manager: Managing an organization's presence across social media platforms, developing content, engaging with followers, analyzing performance metrics, and staying abreast of social media trends and tools.
Product Marketing Manager: Focusing on the marketing of specific products or services, this role involves understanding market needs, developing product positioning and messaging, and supporting sales teams with marketing collateral.
Marketing Consultant: Providing expert advice and strategic guidance to businesses on their marketing challenges, developing tailored solutions for branding, digital transformation, market entry, or customer engagement.
Advertising Account Executive: Acting as a liaison between an advertising agency and its clients, managing campaigns, ensuring client needs are met, and overseeing project execution from concept to completion.
E-commerce Manager: Overseeing the online sales operations of a business, including website management, online merchandising, digital marketing for e-commerce, customer experience optimization, and sales performance analysis.
