BSc Events Management

Program Overview

Canterbury Christ Church University (CCCU) in the United Kingdom offers a dynamic BSc (Hons) Events Management degree, designed to equip students with the analytical, critical, and practical skills necessary to thrive in the fast-paced and ever-expanding global events industry. The program provides hands-on experience in pitching, planning, and delivering a diverse range of events, from large-scale festivals and corporate conferences to community gatherings and private functions. Students gain a comprehensive understanding of event logistics, project management, financial planning, marketing, and design, ensuring they are well-prepared to enter a competitive sector. The course benefits from CCCU's location in the historic and vibrant city of Canterbury, a hub for various events, offering a unique blend of academic rigor and real-world application.

Curriculum: The BSc Events Management curriculum at CCCU is structured to provide a comprehensive and practical understanding of the events industry. In the first year, students typically engage with foundational modules such as "Professional and Academic Skills," "The Economic Environment of Business," "The Global Events Industry," "Contemporary Digital Landscape," "International Business Cultures," and "Events Theming and Design." These modules introduce core concepts in event planning, design, marketing, and the broader business context. As the course progresses, students delve into more specialized areas like "Revenue & Procurement Planning for Hospitality, Tourism and Events," "Business Law for Hospitality, Tourism and Events," "Meetings, Incentives, Conferences & Exhibitions (MICE)," "Project Management for Events," "Digital and Virtual Events," and "Sustainable Events Management." The final year often includes a "Global Events Production" module where students produce a real event, along with "Research Skills for the Services & Creatives Industries" and optional modules like "Sponsorship and Brand Management for Hospitality and Events" or "Innovation and Global Entrepreneurship." The curriculum emphasizes a blend of theoretical knowledge and practical application through varied assessment methods, including pitching, reports, and project work.

Research Focus: The Events Management program at Canterbury Christ Church University is taught by a qualified and dynamic team of research-active staff who bring their expertise and current industry insights into the classroom. While specific individual research profiles may vary, the academic staff in the School of Hospitality, Tourism, and Events Management contribute to broader research areas within Business and Management, Tourism, Hospitality, and Events. This includes topics such as entrepreneurship, innovation, sustainable events, and the economic impacts of tourism and events. This research engagement ensures that the curriculum remains current, reflecting the latest trends, challenges, and best practices within the global events industry. Students benefit from learning informed by cutting-edge academic inquiry and real-world industry developments.

Industry Engagement: Industry engagement is a cornerstone of the BSc Events Management program at CCCU, designed to provide students with invaluable practical experience and enhance their employability. The course explicitly offers hands-on experience in pitching and delivering events. Students have opportunities to gain practical experience through various work-related experience (WRE) initiatives, which can include mini-placements, live projects, and industry-set briefs. The university's Careers and Enterprise Hub actively supports students in finding these opportunities. Furthermore, the program benefits from Canterbury Christ Church University's strong connections with businesses and organizations across different industries. Students may also be able to apply for overseas study opportunities, including a year in North America or Canada, further broadening their exposure to international industry practices. Guest lectures from industry leaders and participation in real-world events are also integrated to provide practical insights and networking opportunities.

Global Perspective: The BSc Events Management program at Canterbury Christ Church University integrates a strong global perspective, reflecting the international nature of the events industry. The curriculum includes modules such as "The Global Events Industry" and "International Business Cultures," which introduce students to the complexities and diverse environments of event management on a global scale. Opportunities for an international field trip in the first year and the option to learn a language alongside studies further enhance this global outlook. The program also explores topics like Meetings, Incentives, Conferences & Exhibitions (MICE) in a global context, and focuses on the production of "Global Events." By studying diverse global contexts and international industry trends, students are prepared to work on events that transcend national borders and engage with international clients and audiences. This international exposure equips graduates with the cultural awareness and adaptable skills essential for success in the worldwide events sector.