MSc Cybersecurity Technology with Placement
The MSc Cybersecurity Technology with Placement program at Canterbury Christ Church Uni...
MSc Tourism and Event Management
Canterbury
INTAKE: September
Program Overview
The MSc Tourism and Event Management program at Canterbury Christ Church University (CCCU), located in the renowned tourist destination and UNESCO World Heritage City of Canterbury, United Kingdom, is designed to equip students with specialist knowledge and advanced practical skills crucial for success in the dynamic and rapidly evolving tourism and events industries. This postgraduate degree is built upon a firm foundation of research-led teaching, incorporating innovative and blended learning methods, alongside insights from experienced industry professionals. The program’s curriculum has been carefully crafted with direct input from various organizations within the tourism and events sectors, ensuring graduates gain both comprehensive conceptual understanding and indispensable practical acumen in key subject areas, preparing them to thrive in a competitive global market.
Curriculum: The curriculum of the MSc Tourism and Event Management offers a breadth of topics immersing students in the world of events production and tourism planning. Key areas explored include sustainable event and tourism design, the impact of technology on events (such as light festivals), entrepreneurship and consultancy within the sector, creative placemaking, and experiential marketing. Core modules provide a strong foundation in management principles applicable to international hospitality, with optional modules allowing for deeper specialization. Typical core modules encompass "Applied Management Contexts in Tourism and Events," "Event Design and Production," "International Tourism Policy and Planning," "Research Methods in Social and Applied Sciences," "Contemporary Marketing for Tourism and Events," and "CSR and Ethics." The program culminates in a substantial Dissertation, providing students with an extended opportunity to undertake independent, original research. Learning methods are diverse, combining lectures, seminars, workshops, practical sessions, field trips, and engaging with guest speakers from the industry.
Research Focus: The MSc Tourism and Event Management program at CCCU is firmly established upon a foundation of research-led teaching, ensuring that students benefit from current academic insights and industry trends. The teaching team comprises enthusiastic and experienced lecturers who are not only passionate educators but also active researchers, many having published extensively in the field of events and tourism. The university's "Tourism and Events Research Hub" fosters a vibrant research environment. Faculty members are involved in significant local and national projects, such as contributing to the World Heritage Site Management Plan for Canterbury, conducting consultancy projects, and exploring cutting-edge areas like fairy tale tourism, screen tourism, and the use of technology in enhancing visitor experiences. This strong research ethos encourages students to engage critically with existing knowledge and to develop their own research skills, culminating in a rigorous dissertation.
Industry Engagement: Industry engagement is deeply embedded within the MSc Tourism and Event Management program, ensuring its relevance and enhancing graduate employability. The curriculum is designed with direct input from a network of employers, fostering practical understanding and skill development crucial for the workplace. Students are immersed in scenarios and simulations that mirror real-world challenges within the tourism and events industries. Opportunities abound to study and collaborate directly with members of the Kent community, including visits to local destinations and engagement with guest speakers from local event companies, festival organizers, and wedding planners. The university maintains strong links with recognized industry associations such as the Association of Tourism in Higher Education (ATHE), the Association of Tourism and Leisure Studies (ATLAS), the Association of Events Management Education (AEME), and the Council of Hospitality Management Education (CHME), providing invaluable networking opportunities and exposure to professional standards.
Global Perspective: The MSc Tourism and Event Management program at Canterbury Christ Church University inherently embodies a strong global perspective, preparing students for a truly international industry. The curriculum acknowledges that tourism and events are industries worth billions to economies worldwide and continue to evolve in new directions globally. Teaching staff often have diverse international backgrounds and extensive travel experience, enriching the learning environment with global insights. Modules such as "International Tourism Policy and Planning" directly address global trends, challenges, and best practices in managing tourism and events across borders. Furthermore, the university attracts a diverse international student body, fostering cross-cultural collaboration and an understanding of varied consumer behaviours and market dynamics in different regions, equipping graduates to navigate and lead within the global tourism and events landscape.
Location
Canterbury
Score
IELTS 6.5
Tuition Fee
£ 15500
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 60.
- PTE Academic: A minimum overall score of 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Canterbury Christ Church University (CCCU) offers various scholarships and financial aid options to support international students in their academic journey. These scholarships are designed to help reduce the financial burden of tuition fees and living expenses, enabling students to focus on their studies and make the most of their university experience.
International Merit Scholarship: This scholarship is awarded to international students based on their academic performance and achievements. It provides a significant discount on tuition fees, making it more affordable for high-achieving students from abroad to study at CCCU.
Global Students Scholarship: This scholarship is aimed at supporting international students who demonstrate excellent potential and their studies. It offers a percentage reduction in tuition fees for undergraduate and postgraduate international students.
Postgraduate International Scholarship: For postgraduate students, CCCU offers specific scholarships that provide financial assistance for those pursuing a master’s or doctoral program. These scholarships recognize academic excellence and provide an opportunity for international students to study in the UK at a reduced cost.
Graduates of the MSc Tourism and Event Management program from Canterbury Christ Church University are highly sought after in the dynamic and rapidly expanding global tourism and events sectors. This advanced postgraduate degree equips individuals with a strategic understanding of industry operations, sustainability challenges, and innovative management practices, making them well-prepared for diverse leadership and specialist roles. The program's strong emphasis on practical understanding, industry engagement, and research-led insights ensures that alumni possess the competitive edge required to excel in this fast-paced environment.
Event Manager/Coordinator: Planning, organizing, and executing a wide range of events, from corporate conferences and exhibitions to festivals, weddings, and charity fundraisers, for various organizations or as an independent consultant.
Destination Marketing Manager: Promoting specific tourist destinations (cities, regions, or countries) to attract visitors, developing marketing strategies, campaigns, and partnerships with tourism stakeholders.
Tourism Officer/Development Manager: Working for local authorities, national tourism boards, or heritage organizations to develop, promote, and manage tourism initiatives and attractions within a specific area, often with a focus on sustainability.
Hotel/Resort Manager: Overseeing the day-to-day operations of hotels, resorts, or other accommodation providers, including managing staff, ensuring guest satisfaction, and handling financial performance.
Conference & Exhibition Organiser: Specializing in the planning and delivery of large-scale conferences, trade shows, and exhibitions, managing logistics, venue selection, delegate registration, and supplier relations.
Sustainable Tourism Consultant: Advising tourism businesses, destinations, or government bodies on implementing sustainable practices to minimize environmental impact, maximize social benefits, and ensure long-term economic viability.
Tour Operator/Manager: Designing, marketing, and operating package tours, managing travel itineraries, logistics, and ensuring the quality of customer experience for diverse groups of travellers.
Marketing Executive/Manager (Tourism & Events): Developing and implementing marketing strategies, including digital marketing, social media, and traditional campaigns, for tourism businesses, attractions, or event companies.
Venue Manager: Managing the operations of various event venues such as convention centres, stadiums, concert halls, or heritage sites, overseeing bookings, operations, and client relationships.
Leisure and Attractions Manager: Overseeing the operations and management of visitor attractions like theme parks, museums, art galleries, or entertainment complexes, focusing on enhancing visitor experience and operational efficiency.
