BA (Hons) Marketing, Advertising and Public Relations

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 76.
• PTE Academic: A minimum overall score of 59.
• Some programs may have specific subject prerequisites or additional requirements.

The University of Worcester offers a range of scholarships for international students to support them financially during their studies. These scholarships are designed to reward academic excellence, help with tuition costs, and make studying in the UK more affordable for students from various backgrounds.

International Scholarships: The university provides a specific International Scholarship which offers a reduction in tuition fees for international students enrolling in undergraduate and postgraduate courses. The value of the scholarship varies depending on the student's academic profile and the course they are enrolling in.

Merit-Based Scholarships: These scholarships are awarded based on academic performance. International students who demonstrate strong academic achievements may be eligible for merit-based reductions in their tuition fees.

Country-Specific Scholarships: The University of Worcester also offers country-specific scholarships for students from certain regions. These scholarships are aimed at making higher education more accessible to students from these countries, with discounts or financial assistance provided to support their studies.

Graduates of the BA (Hons) Marketing, Advertising, and Public Relations program at the University of Worcester are well-prepared to enter a broad range of career paths across multiple industries. The combination of practical experience and theoretical knowledge ensures that students are equipped to work in creative, strategic, and managerial roles within both local and global companies. 

Marketing Manager: Marketing managers are responsible for developing, implementing, and overseeing marketing strategies that promote a company's products or services. Graduates from this program are equipped with the skills to manage marketing campaigns, analyze market trends, and build strong customer relationships. This role is crucial in any business, ranging from small startups to large multinational corporations.

Advertising Executive/Manager: Advertising professionals create and implement advertising campaigns to generate interest in products or services. Graduates with a specialization in advertising learn how to craft effective messages, select the right media channels, and manage budgets for advertising campaigns. They may work for advertising agencies, marketing departments, or as freelancers.

Public Relations (PR) Specialist/Manager: PR professionals are responsible for maintaining and improving a company’s public image. With the skills acquired during the course, graduates can work in corporate communications, crisis management, media relations, and social media strategy. PR specialists often serve as the liaison between a company and the public, including the media, investors, and customers.

Brand Manager: Brand managers are tasked with developing and maintaining a brand’s identity. They focus on product development, market research, advertising, and public relations strategies to create a strong brand presence. This role requires a deep understanding of consumer psychology, market trends, and creative communication, all of which are taught in the BA (Hons) program.

Digital Marketing Specialist: In the digital age, digital marketing is one of the most dynamic fields within marketing. Digital marketing specialists create online campaigns, manage social media platforms, optimize websites, and use SEO techniques to enhance a company’s online presence. Graduates of the program gain hands-on experience in digital marketing tools and strategies, making them highly attractive to employers in e-commerce, tech, and media industries.

Market Research Analyst: Market research analysts gather and interpret data to help businesses make informed decisions. They analyze consumer behavior, market trends, and competitor activities. This role requires strong analytical skills, which are a key component of the BA (Hons) Marketing, Advertising, and Public Relations curriculum. Graduates in this field play a pivotal role in shaping business strategies and marketing plans.

Content Marketing Manager: Content marketing managers develop and oversee content strategies that attract and engage target audiences. Whether through blog posts, videos, infographics, or social media campaigns, these professionals focus on creating valuable and relevant content to promote brands. The program equips students with the skills to manage content across different platforms effectively.

Social Media Manager: Social media managers are responsible for developing and executing social media strategies to engage audiences and promote brand awareness. With the rise of social platforms like Instagram, Twitter, and LinkedIn, this role has become crucial to marketing and PR strategies. The program helps students understand how to leverage social media tools and metrics to enhance brand visibility and customer engagement.

Events Coordinator/Manager: Events coordinators or managers organize and manage events that help businesses engage with their audiences. This could range from corporate events to large-scale marketing or promotional events. Graduates with expertise in PR and marketing are well-suited for roles in event planning, working with brands to create memorable experiences for clients and customers.

Corporate Communications Specialist: Corporate communication specialists handle internal and external communications for organizations. They manage media relations, create corporate newsletters, and develop messaging strategies to maintain positive relationships with stakeholders. Graduates can work in large corporations, government bodies, or nonprofit organizations in roles that shape the company’s narrative.