MSc International Management
The University of Worcester, located in the heart of the United Kingdom, is renowned fo...
BA (Hons) Graphic Design, Advertising and Marketing
Worcester
INTAKE: September
Program Overview
The BA (Hons) Graphic Design, Advertising and Marketing program provides a robust and integrated education that blends the creative aspects of graphic design with the strategic thinking of advertising and marketing. It emphasizes a hands-on, project-based learning environment where students learn to develop visually compelling and strategically sound communication solutions. The program encourages students to understand the consumer journey, the power of branding, and the role of design in effective advertising and marketing campaigns. Through a combination of studio practice, workshops, tutorials, lectures, and collaborative projects, students learn to create impactful visual communication within a commercial context.
Curriculum: The curriculum is structured to provide a progressive learning experience, starting with foundational modules that introduce core principles of visual language, typography, color theory, composition, and basic graphic design techniques, alongside introductory modules in marketing principles and advertising concepts. Students then advance to more specialized modules focusing on branding and identity systems, digital design for marketing, advertising campaign development, consumer behavior, market research, strategic marketing, and the integration of design within advertising and marketing strategies. The program emphasizes the application of design thinking to marketing challenges and the creation of visually driven advertising campaigns. A significant component involves individual and collaborative projects, the development of a portfolio showcasing design and campaign work, and an understanding of industry-standard design and marketing tools. Students also learn about the ethical and legal considerations within advertising and marketing.
Research Focus: The University of Worcester fosters a research-informed teaching environment within its School of Arts and Creative Industries and the Worcester Business School, which directly benefits the BA (Hons) Graphic Design, Advertising and Marketing program. Faculty members are actively engaged in research across various areas of graphic design history and theory, visual communication, advertising effectiveness, consumer psychology, and marketing strategy. Students benefit from being taught by academics who are actively contributing to their fields and may have opportunities to engage with research through their studies and final-year projects or portfolios. The program aims to cultivate a research-oriented mindset, encouraging students to critically analyze design and marketing trends, explore new communication strategies, and understand the impact of visual design on consumer behavior and brand perception.
Industry Engagement: The BA (Hons) Graphic Design, Advertising and Marketing program places a strong emphasis on preparing students for successful careers in the competitive creative, advertising, and marketing industries. The curriculum often incorporates guest lectures from practicing graphic designers, advertising executives, marketing managers, and industry professionals. The University of Worcester actively seeks to build and maintain strong links with local, regional, and national design agencies, advertising firms, marketing departments, and creative businesses. This engagement may include opportunities for workshops, portfolio reviews, competitions, and potential internships or work placements, providing students with valuable practical experience and industry connections. The aim is to ensure that graduates possess the skills, knowledge, and professional networks that are highly valued by employers in the diverse and evolving communication landscape.
Global Perspective: The University of Worcester welcomes a diverse international student body, enriching the learning experience within the BA (Hons) Graphic Design, Advertising and Marketing program. Graphic design, advertising, and marketing are global activities, with diverse visual styles and cultural influences shaping communication and consumer behavior across borders. The program encourages students to explore a wide range of international design and advertising campaigns, understand different cultural approaches to visual communication and marketing, and consider the global marketplace for creative and marketing talent. Discussions and projects often incorporate international examples, and students have opportunities to interact with peers from various cultural backgrounds, fostering a global perspective essential for navigating the interconnected world of visual communication, advertising, and marketing.
Location
Worcester
Score
IELTS 6
Tuition Fee
£ 16700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 76.
- PTE Academic: A minimum overall score of 59.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Worcester offers a range of scholarships for international students to support them financially during their studies. These scholarships are designed to reward academic excellence, help with tuition costs, and make studying in the UK more affordable for students from various backgrounds.
International Scholarships: The university provides a specific International Scholarship which offers a reduction in tuition fees for international students enrolling in undergraduate and postgraduate courses. The value of the scholarship varies depending on the student's academic profile and the course they are enrolling in.
Merit-Based Scholarships: These scholarships are awarded based on academic performance. International students who demonstrate strong academic achievements may be eligible for merit-based reductions in their tuition fees.
Country-Specific Scholarships: The University of Worcester also offers country-specific scholarships for students from certain regions. These scholarships are aimed at making higher education more accessible to students from these countries, with discounts or financial assistance provided to support their studies.
Graduates from the BA (Hons) Graphic Design, Advertising and Marketing program at the University of Worcester acquire a powerful and highly sought-after interdisciplinary skillset, blending creative visual communication with strategic marketing and advertising acumen. This unique combination opens doors to a diverse range of exciting career opportunities across the dynamic creative, advertising, and marketing industries.
Graphic Designer with Marketing Focus: Creating visually compelling designs for marketing campaigns, websites, social media, and advertising materials, ensuring alignment with brand strategy.
Advertising Art Director: Developing the visual concept and style for advertising campaigns across various media, overseeing the work of designers and photographers.
Marketing Executive with Design Skills: Contributing to the development and execution of marketing strategies, with a strong understanding of visual communication and branding.
Digital Marketing Designer: Creating engaging visual content for online advertising, social media campaigns, email marketing, and website design.
Brand Manager: Overseeing the visual identity and messaging of a brand across all platforms, ensuring consistency and impact in marketing and advertising efforts.
Social Media Manager with Visual Expertise: Developing and managing social media content, including visually engaging graphics and campaigns to build brand awareness and engagement.
Marketing Communications Officer: Creating and delivering marketing communications materials, with a strong emphasis on visual design and branding consistency.
Advertising Account Executive with Design Understanding: Managing client relationships and advertising campaigns, with a keen eye for effective visual communication.
Freelance Graphic Designer and Marketing Consultant: Offering a combined skillset in visual design and marketing strategy to a range of clients.
Further Study in Integrated Marketing Communications, Branding, Graphic Design, or Advertising: Pursuing postgraduate degrees to specialize further in a chosen area, potentially leading to more advanced strategic or leadership roles.
