MSc International Management
The University of Worcester, located in the heart of the United Kingdom, is renowned fo...
MSc Marketing (with Placement)
Worcester
INTAKE: September
Program Overview
The MSc Marketing (with 12 Month Placement) at the University of Worcester is a postgraduate taught program typically completed over two years full-time. The first year involves intensive academic study, covering core marketing modules. The second year is dedicated to a full-time, 12-month professional placement within a UK-based organization, providing students with practical experience and the opportunity to apply their knowledge in a real marketing setting. This integrated placement is a key differentiator, offering substantial benefits for career development and employability within the marketing sector. The program is designed for graduates seeking to launch or significantly advance their careers in marketing and provides a strong foundation for professional success.
Curriculum: The curriculum of the MSc Marketing (without placement) is structured to provide a comprehensive and in-depth understanding of the field. Core modules typically cover strategic marketing, digital marketing and analytics, consumer behavior, branding and communications, marketing research, international marketing, marketing management, and marketing planning. For the MSc with the 12-month placement, the first year mirrors this curriculum, providing the essential theoretical framework. The second year focuses entirely on the practical application of these principles during the placement. Students receive support throughout their placement from both the university and their host organization. Assessment methods include essays, case studies, presentations, and a final dissertation or project, often drawing upon their placement experience.
Research Focus: The research focus within the MSc Marketing is aligned with contemporary challenges and emerging trends in the marketing industry. Faculty expertise may encompass areas such as digital marketing strategies, consumer psychology, brand management, marketing analytics and data-driven decision-making, social media marketing, and ethical marketing practices. During their studies and particularly within their dissertation, students are encouraged to explore research questions relevant to the modern marketing landscape, often drawing upon their experiences and observations during their professional placement. This applied research focus ensures that graduates are equipped with the analytical skills to address real-world marketing issues.
Industry Engagement: The inclusion of the 12-month professional placement is a significant and integral aspect of industry engagement for this program. The University of Worcester actively collaborates with a diverse range of organizations across various sectors in the UK to secure valuable placement opportunities for students in marketing roles. This provides invaluable real-world experience, networking opportunities within the marketing community, and enhances students' understanding of organizational cultures and practical marketing operations. The program also benefits from guest lectures delivered by marketing professionals, providing insights into current industry trends, challenges, and best practices.
Global Perspective: While the 12-month placement is within the UK, the MSc Marketing program incorporates a global perspective by examining international marketing strategies, cross-cultural consumer behavior, and the challenges of marketing in diverse global markets. Case studies and discussions often explore marketing issues in various cultural, economic, and political contexts. The program may attract students from diverse international backgrounds, enriching the learning environment and providing opportunities for cross-cultural exchange and understanding of global marketing challenges and solutions. This global outlook prepares graduates to operate effectively in an increasingly interconnected and international marketing landscape.
Location
Worcester
Score
IELTS 6.5
Tuition Fee
£ 17900
Postgraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
English language proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 86.
- PTE Academic: A minimum overall score of 63.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
The University of Worcester offers a range of scholarships for international students to support them financially during their studies. These scholarships are designed to reward academic excellence, help with tuition costs, and make studying in the UK more affordable for students from various backgrounds.
International Scholarships: The university provides a specific International Scholarship which offers a reduction in tuition fees for international students enrolling in undergraduate and postgraduate courses. The value of the scholarship varies depending on the student's academic profile and the course they are enrolling in.
Merit-Based Scholarships: These scholarships are awarded based on academic performance. International students who demonstrate strong academic achievements may be eligible for merit-based reductions in their tuition fees.
Country-Specific Scholarships: The University of Worcester also offers country-specific scholarships for students from certain regions. These scholarships are aimed at making higher education more accessible to students from these countries, with discounts or financial assistance provided to support their studies.
Postgraduate Scholarships: The university offers scholarships for postgraduate international students, which help reduce the financial burden of higher tuition fees. These scholarships are available for both taught and research postgraduate programs.
Graduates with an MSc Marketing (with 12 Month Placement) from the University of Worcester possess a powerful combination of advanced marketing knowledge and a full year of practical experience within a real-world marketing setting. This unique blend significantly enhances their employability and opens doors to a wide range of exciting and impactful career opportunities within the dynamic marketing industry.
Marketing Executive/Manager: Developing and implementing marketing strategies across various channels, often progressing within the organization where they completed their placement.
Digital Marketing Specialist: Focusing on online marketing activities such as SEO, PPC, social media marketing, email marketing, and content marketing, skills often honed during their placement.
Brand Manager: Developing and managing the image and identity of a specific brand, leveraging their understanding of branding principles and practical experience.
Marketing Analyst: Utilizing data and analytics to measure marketing campaign performance, identify trends, and provide insights for strategic decision-making, a role often involving skills developed during their placement.
Social Media Manager: Developing and executing social media strategies to engage audiences and build brand awareness, often gaining practical experience in this area during their placement.
Content Marketing Specialist: Creating and distributing valuable and engaging content to attract and retain a target audience, a skill often developed and applied during their year in industry.
Market Research Analyst: Conducting research to understand consumer behavior, market trends, and competitor activities, providing crucial insights for marketing strategy.
Account Executive (Marketing/Advertising Agency): Managing client relationships and overseeing the development and execution of marketing campaigns, potentially within an agency where they had their placement.
E-commerce Marketing Specialist: Developing and implementing marketing strategies to drive online sales and optimize the customer journey on e-commerce platforms.
Marketing Consultant: Providing expert advice and guidance to organizations on their marketing strategies and activities, often leveraging the practical insights and network gained during their placement year.
