MBA Masters of Business Administration
The MBA in Leadership at Bath Spa University is structured to provide a comprehensive u...
BA (Hons) Media Communications
Locksbrook campus
INTAKE: September
Program Overview
The BA (Hons) Media Communications program at Bath Spa University is a three-year, full-time course providing a dynamic and collaborative learning environment. It is structured to progressively build foundational media knowledge and communication skills in the first year, explore diverse media specializations and develop strategic communication thinking in the second, and culminate in advanced media production, real-world projects, and professional portfolio development in the final year. Students benefit from practical workshops in digital media production, audio and video creation, social media strategy, and communication planning, alongside engaging seminars on media theory, ethics, and the media industries. A key element involves fostering a deep understanding of how media messages are created, disseminated, and received by diverse audiences, and the strategic use of media for various communication purposes. The program encourages students to develop their creative production skills, critical analysis abilities, strategic thinking, and strong communication ethics, preparing them to thrive in the multifaceted media and communication sectors.
Curriculum: The curriculum for the BA (Hons) Media Communications program is designed to provide a comprehensive and in-depth understanding of contemporary media and communication practices and theories. Core modules typically cover media theory, digital media production, audio production, video production, strategic communication, media law and ethics, and audience studies. As students progress, they often have the opportunity to specialize in areas such as public relations, social media management, digital marketing, journalism, and film studies through elective modules. The program emphasizes the development of practical media production skills, strategic communication planning, critical analysis of media content and industries, and an understanding of the legal and ethical frameworks governing media and communication. Students will engage in creating digital content, producing audio and video projects, developing communication strategies, analyzing media campaigns, and understanding audience behavior. The final year often includes a significant media production or strategic communication project and a professional portfolio showcasing their skills.
Research Focus: The BA (Hons) Media Communications program at Bath Spa University benefits from a research-informed learning environment within the School of Media and Culture. Faculty members are actively engaged in research related to various aspects of media and communication, including digital media studies, social media effects, media representation, communication theory, and the impact of new technologies on media consumption and production. This research informs the curriculum, ensuring that students are exposed to current academic debates, industry trends, and ethical considerations in the fields. Students are encouraged to develop their own research interests through assignments and their final year project, fostering critical analysis of the media and communication landscapes.
Industry Engagement: Bath Spa University's BA (Hons) Media Communications program places a strong emphasis on industry engagement. The program has established links with numerous media organizations, public relations agencies, digital marketing firms, and communication companies, providing students with valuable opportunities for internships, guest lectures by industry professionals, and real-world project briefs. Students often have the chance to work on live projects, gain practical experience in media and communication roles, and build professional networks. The curriculum includes modules focused on professional development, digital media certifications, and career strategies within the media and communication sectors.
Global Perspective: The BA (Hons) Media Communications program at Bath Spa University incorporates a global perspective by examining international media systems, cross-cultural communication practices, and the impact of globalization on media production and consumption. The curriculum may include the study of global media flows, international communication regulations, and the challenges and opportunities of operating in a globalized media landscape. The university's diverse international student body contributes to a global learning environment, fostering discussions and collaborations across different cultural perspectives on media and communication. Furthermore, the program may touch upon topics such as the role of media in a globalized world, the impact of digital technologies on international communication, and the ethical considerations of cross-cultural media production and consumption, preparing graduates to navigate the increasingly interconnected global media and communication industries.
Location
Locksbrook campus
Score
IELTS 6
Tuition Fee
£ 17670
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- DET: A minimum overall score of 110.
- Some programs may have specific subject prerequisites or additional requirements.
Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses.
International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.
Undergraduate Scholarships: For undergraduate international students, Bath Spa University offers scholarships that range in value and are awarded to high-achieving students. These scholarships are intended to provide financial assistance to those who demonstrate excellent academic performance and commitment to their studies.
Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.
Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.
External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.
Graduates from the comprehensive and forward-thinking BA (Hons) Media Communications program at Bath Spa University develop a highly valuable and versatile skillset, positioning them for a wide range of fulfilling careers across the dynamic media and communication industries. The program's emphasis on digital fluency, strategic thinking, and creative production equips graduates for diverse roles in shaping and disseminating messages across various platforms.
Digital Marketing Executive: Planning and executing online marketing campaigns across various digital channels.
Social Media Manager: Developing and implementing social media strategies and managing online communities for organizations.
Public Relations (PR) Executive: Managing a company's public image and communications with media and stakeholders.
Content Creator (Video/Audio/Written): Producing engaging content for websites, social media, podcasts, and video platforms.
Marketing Communications Specialist: Developing and implementing integrated marketing communication plans.
Communications Officer: Managing internal and external communications for organizations across various sectors.
Digital Media Producer: Creating and managing digital media projects, including websites, apps, and interactive content.
Journalist (Digital Focus): Reporting and producing news and features for online platforms.
Media Planner/Buyer: Strategizing and purchasing advertising space across various media channels.
Further Study (MA in Media/Communications/Digital Marketing): Pursuing postgraduate studies to specialize further and enhance career prospects in specific areas of media and communication.
