MBA Masters of Business Administration
The MBA in Leadership at Bath Spa University is structured to provide a comprehensive u...
BA (Hons) Marketing
Newton Park
INTAKE: September
Program Overview
The BA (Hons) Marketing program at Bath Spa University is a three-year, full-time course providing a dynamic and collaborative learning environment. It is structured to progressively build foundational marketing knowledge and skills in the first year, explore diverse marketing specializations and develop strategic thinking in the second, and culminate in advanced marketing strategy development, real-world projects, and professional development in the final year. Students benefit from interactive lectures, engaging workshops on digital marketing tools and techniques, practical projects involving market research and campaign planning, and opportunities for collaborative work. A key element involves fostering a deep understanding of the consumer, the marketing environment, and the effective use of both traditional and digital marketing channels to achieve organizational objectives. The program encourages students to develop their analytical skills, creativity, strategic thinking, and communication abilities, preparing them to thrive in the fast-paced marketing industry.
Curriculum: The curriculum for the BA (Hons) Marketing program is designed to provide a comprehensive and in-depth understanding of contemporary marketing practices and theories. Core modules typically cover principles of marketing, consumer behavior, marketing research and analytics, digital marketing, marketing communications (including advertising and public relations), branding, and strategic marketing management. As students progress, they often have the opportunity to specialize in areas such as social media marketing, content marketing, international marketing, marketing analytics, and brand management through elective modules. The program emphasizes the development of practical marketing skills, including market research, digital campaign planning and execution, content creation, brand development, and strategic marketing planning. Students will engage in analyzing real-world marketing case studies, conducting market research projects, developing marketing plans, creating digital marketing campaigns, and presenting marketing strategies. The final year often includes a significant marketing project for a real client or organization and modules focused on marketing ethics and professional development.
Research Focus: The BA (Hons) Marketing program at Bath Spa University benefits from a research-informed learning environment within the Faculty of Business and Law. Faculty members are actively engaged in research related to various aspects of marketing, including digital marketing trends, consumer behavior, branding, marketing ethics, and the impact of technology on marketing practices. This research informs the curriculum, ensuring that students are exposed to current academic debates, industry trends, and innovative marketing strategies. Students are encouraged to develop their own research interests through assignments and their final year project, fostering critical thinking and analytical skills relevant to the field of marketing.
Industry Engagement: Bath Spa University's BA (Hons) Marketing program places a strong emphasis on industry engagement. The program has established links with numerous marketing agencies, businesses, and organizations, providing students with valuable opportunities for internships, guest lectures by marketing professionals, and real-world project briefs. Students often have the chance to work on live marketing challenges, gain practical experience in marketing roles, and build professional networks. The curriculum includes modules focused on professional development, digital marketing certifications, and career strategies within the marketing industry.
Global Perspective: The BA (Hons) Marketing program at Bath Spa University incorporates a global perspective by examining international marketing strategies, cross-cultural consumer behavior, and the challenges and opportunities of marketing in a globalized marketplace. The curriculum may include the study of international branding, global marketing campaigns, and the impact of cultural differences on consumer preferences. The university's diverse international student body contributes to a global learning environment, fostering discussions and collaborations across different cultural perspectives on marketing. Furthermore, the program may touch upon topics such as international market entry strategies, global digital marketing trends, and the ethical considerations of marketing in a global context, preparing graduates to navigate the complexities of the international marketing landscape.
Location
Newton Park
Score
IELTS 6
Tuition Fee
£ 17670
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- DET: A minimum overall score of 110.
- Some programs may have specific subject prerequisites or additional requirements.
Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses.
International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.
Undergraduate Scholarships: For undergraduate international students, Bath Spa University offers scholarships that range in value and are awarded to high-achieving students. These scholarships are intended to provide financial assistance to those who demonstrate excellent academic performance and commitment to their studies.
Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.
Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.
External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.
Graduates from the contemporary and industry-relevant BA (Hons) Marketing program at Bath Spa University develop a highly valuable and versatile skillset, positioning them for a wide range of fulfilling careers across the dynamic field of marketing. The program's emphasis on strategic thinking, digital proficiency, and creative communication equips graduates for diverse roles within various industries.
Marketing Executive/Manager: Developing and implementing marketing strategies and campaigns for organizations across various sectors.
Digital Marketing Specialist: Focusing on online marketing activities, including SEO, social media, email marketing, and content marketing.
Brand Manager: Developing and maintaining brand identity, ensuring consistent messaging and customer perception.
Marketing Analyst: Analyzing marketing data and insights to inform strategic decisions and measure campaign effectiveness.
Social Media Manager: Creating and managing a company's presence and engagement on social media platforms.
Content Marketing Specialist: Creating and distributing valuable and engaging content to attract and retain a target audience.
Public Relations (PR) Executive: Managing a company's public image and communications with media and stakeholders.
Market Research Analyst: Gathering and analyzing data on consumer behavior and market trends to inform marketing strategies.
Advertising Executive: Planning and managing advertising campaigns across various media channels.
Further Study (MA/MSc in Marketing or related fields): Pursuing postgraduate studies to specialize further in a specific area of marketing and enhance career prospects.
