MBA Masters of Business Administration
The MBA in Leadership at Bath Spa University is structured to provide a comprehensive u...
BA (Hons) Fashion Marketing and Management
Newton Park
INTAKE: September
Program Overview
The BA (Hons) Fashion Marketing and Management program at Bath Spa University focuses on equipping students with both the theoretical and practical skills necessary to manage, market, and promote fashion brands in an increasingly competitive and globalized industry. The program is designed for individuals passionate about fashion, creativity, and business, offering in-depth learning in areas such as branding, consumer behavior, retail management, and fashion communications. Students are encouraged to explore emerging trends, digital marketing strategies, and global fashion markets, while gaining hands-on experience through live projects and industry placements.
Curriculum: The curriculum is carefully structured to cover all aspects of fashion marketing and management, combining theoretical understanding with practical application. In the first year, students are introduced to the foundations of fashion marketing, retail, and consumer behavior. They also explore key business principles such as financial management and branding, preparing them for more advanced study in subsequent years. The second and third years focus on strategic management, digital marketing, brand development, and fashion industry dynamics. Students also have the opportunity to specialize in areas such as luxury fashion, sustainable fashion, and fashion entrepreneurship, giving them the flexibility to tailor their studies to their career aspirations. The program includes opportunities for industry placements, allowing students to apply their learning in real-world settings.
Research Focus: Bath Spa University’s BA (Hons) Fashion Marketing and Management program incorporates research-driven learning, encouraging students to engage with current industry issues such as sustainability, digital transformation, and global consumer behavior. The university's research initiatives explore the intersection of fashion, marketing, and technology, addressing topics like e-commerce, social media influence, and consumer ethics. Students are given the opportunity to participate in research projects, gaining insights into the latest trends and industry innovations. The program also fosters critical thinking and encourages students to explore emerging topics, preparing them for leadership roles in the ever-changing fashion industry.
Industry Engagement: Bath Spa University places a strong emphasis on industry engagement, providing students with numerous opportunities to gain practical experience and build professional networks. The program works closely with leading fashion brands, retailers, and agencies, offering students opportunities for internships, work placements, and live industry projects. This industry involvement allows students to apply their knowledge in real-world contexts, while gaining valuable insights from professionals. Bath Spa University also hosts a range of industry events, guest speakers, and workshops, further enhancing students’ connections to the fashion world. The university’s location in Bath, a city with a rich cultural heritage and thriving creative industries, also offers students unique opportunities for networking and collaboration.
Global Perspective: The BA (Hons) Fashion Marketing and Management program at Bath Spa University adopts a global approach to fashion education, recognizing the importance of understanding international markets and cultural influences on fashion consumption. Students are encouraged to consider fashion marketing strategies in a global context, exploring the impact of digital platforms, international retail strategies, and the evolving needs of global consumers. The program includes opportunities for international study trips and collaborations, allowing students to gain firsthand experience of global fashion markets. Additionally, Bath Spa University offers students the chance to gain a Certificate in Global Citizenship, which provides valuable insights into the global landscape of business and fashion.
Location
Newton Park
Score
IELTS 6
Tuition Fee
£ 17670
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- DET: A minimum overall score of 110.
- Some programs may have specific subject prerequisites or additional requirements.
Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses.
International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.
Undergraduate Scholarships: For undergraduate international students, Bath Spa University offers scholarships that range in value and are awarded to high-achieving students. These scholarships are intended to provide financial assistance to those who demonstrate excellent academic performance and commitment to their studies.
Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.
Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.
External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.
The BA (Hons) Fashion Marketing and Management program at Bath Spa University focuses on developing well-rounded graduates who understand both the creative and business aspects of fashion. Students learn how to develop marketing strategies, manage fashion brands, and understand consumer behavior within the fashion industry. The curriculum emphasizes innovation, sustainable fashion practices, and the globalized nature of the fashion world. Students engage in practical experiences, such as live industry projects, internships, and placements, giving them real-world exposure to the fashion business.
Fashion Marketing Manager: Graduates can work as fashion marketing managers, overseeing the development and execution of marketing campaigns, promoting fashion brands, and analyzing market trends to create successful marketing strategies.
Brand Manager: Brand managers in the fashion industry work to develop, maintain, and enhance the image of fashion brands. They ensure brand consistency and align marketing strategies with consumer expectations and trends.
Retail Manager: Retail managers are responsible for overseeing the daily operations of fashion retail stores, managing staff, implementing sales strategies, and ensuring that stores meet customer expectations while driving sales growth.
E-commerce Manager: E-commerce managers focus on online fashion retail, developing strategies to enhance the customer experience on e-commerce platforms, driving online sales, and managing digital marketing campaigns.
Fashion Buyer: Fashion buyers select and purchase fashion items for retail stores, working closely with designers, brands, and suppliers to curate product assortments that meet customer demand and align with market trends.
Fashion PR Specialist: Fashion public relations specialists work to promote fashion brands through media relations, events, influencer partnerships, and press coverage. They play a vital role in managing a brand’s image and visibility in the public eye.
Visual Merchandiser: Visual merchandisers focus on creating visually appealing displays in retail stores that attract customers, increase sales, and reinforce the brand's image and identity.
Social Media Manager: Social media managers in the fashion industry handle the social media accounts for fashion brands, creating content, engaging with followers, and running digital campaigns to build brand awareness and drive sales.
Fashion Consultant: Fashion consultants advise clients on personal style, clothing choices, and wardrobe management. In a business setting, they can also help brands refine their market positioning and product offerings.
Sustainability Consultant: With increasing attention on sustainability in fashion, graduates can work as sustainability consultants, helping fashion brands adopt ethical practices, reduce waste, and ensure environmentally responsible sourcing and production.
