BA (Hons) English Literature and Media Communications

Newton Park

 

INTAKE: September

Program Overview

The BA (Hons) English Literature and Media Communications program at Bath Spa University is a unique blend of literary scholarship and media theory, designed to equip students with a deep understanding of both classical texts and modern communication strategies. This degree encourages students to explore the connections between traditional literary studies and the rapidly evolving media landscape, fostering critical thinking and advanced communication skills. With a balance of analytical and creative approaches, the course prepares graduates for diverse roles in publishing, journalism, digital content creation, and beyond.

Curriculum: The curriculum is thoughtfully structured to allow students to delve into a wide array of literary genres—from Shakespeare to postmodern fiction—while simultaneously exploring key aspects of media communication, including digital media, film studies, and cultural theory. Modules may include “Narrative and Identity,” “Media in Practice,” “Literature and the Environment,” and “The Publishing Industry.” Students are encouraged to tailor their degree with optional modules that align with their interests and career goals. A strong emphasis on academic writing, textual analysis, and media production ensures that graduates leave with both intellectual depth and practical expertise.

Research Focus: Bath Spa University places high value on original research and creative inquiry. In the English Literature and Media Communications program, students benefit from a faculty actively engaged in research spanning contemporary literature, media ethics, gender studies, and global narratives. Final-year students undertake an independent research project or dissertation, offering them a platform to explore a topic of personal interest under expert supervision. This not only enhances their critical and analytical skills but also contributes meaningfully to ongoing academic discussions.

Industry Engagement: Real-world experience is integral to the program’s success. Bath Spa has cultivated strong links with a range of media outlets, publishing houses, and cultural institutions. Guest lectures, live projects, internships, and collaborative workshops provide students with direct exposure to industry standards and expectations. These opportunities help bridge the gap between academic study and professional practice, allowing students to graduate with a robust portfolio and valuable networking connections.

Global Perspective: Bath Spa University maintains a global outlook, with exchange programs, international collaborations, and globally relevant course content. The English Literature and Media Communications program reflects this international focus, encouraging students to engage with literature and media from diverse cultures and perspectives. This global approach not only enhances cultural literacy but also prepares students to work in an increasingly interconnected world.

Pollster Education

Location

Newton Park

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 17670

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 72.
  • PTE Academic: A minimum overall score of 59.
  • DET: A minimum overall score of 110.
  • Some programs may have specific subject prerequisites or additional requirements.

Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses. 

International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.

Undergraduate Scholarships: For undergraduate international students, Bath Spa University offers scholarships that range in value and are awarded to high-achieving students. These scholarships are intended to provide financial assistance to those who demonstrate excellent academic performance and commitment to their studies.

Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.

Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.

External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.

Graduating with a BA (Hons) in English Literature and Media Communications from Bath Spa University opens up an exciting range of career opportunities. The interdisciplinary nature of the program, which combines literary analysis and media studies, equips graduates with critical thinking, communication, and creative problem-solving skills. These competencies are highly sought after in various industries.

Content Writer/Editor: Graduates can work as content creators or editors for digital platforms, magazines, newspapers, or publishing houses. They may be involved in crafting engaging written material, proofreading, and editing texts for a variety of audiences.

Journalist: With a strong foundation in communication, graduates can pursue careers in journalism, reporting for newspapers, magazines, websites, or TV stations. They may specialize in news reporting, feature writing, or media analysis.

Public Relations (PR) Specialist: Public relations professionals manage the public image of individuals, companies, and organizations. Graduates can work in PR agencies or corporate settings, helping clients communicate effectively with the media and the public.

Social Media Manager: Leveraging the power of social media platforms, graduates can take on roles as social media managers, creating content and strategies to increase engagement, brand visibility, and audience interaction.

Digital Marketing Specialist: With the growing importance of online presence, graduates can enter the field of digital marketing, where they can focus on SEO, content marketing, email campaigns, and social media outreach to build brands and generate leads.

Media Analyst: Media analysts evaluate media trends, audience behavior, and the effectiveness of media campaigns. Graduates with strong research skills can help organizations understand how to optimize their media presence and reach target audiences more effectively.

Copywriter: Copywriters craft persuasive and compelling written content for advertising, marketing, or promotional purposes. Graduates can work with advertising agencies, marketing teams, or freelance clients to develop impactful copy.

Creative Director: For those who are more creatively inclined, the role of creative director in advertising agencies, publishing houses, or media production companies can be an exciting career. Creative directors oversee the conceptualization of campaigns, publications, and media projects.

Film/TV Production Assistant: Graduates interested in the production side of media can work as assistants in film or TV production. They could be involved in a variety of tasks, including managing schedules, coordinating equipment, and assisting directors.

Academic Researcher/Teacher: Graduates with a passion for education and research can pursue further studies or teaching careers. This could involve working as a lecturer or professor in English literature, media studies, or communication at higher education institutions.


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