MBA Masters of Business Administration
The MBA in Leadership at Bath Spa University is structured to provide a comprehensive u...
BA (Hons) Business and Management (Fashion)
Newton Park
INTAKE: September
Program Overview
The BA (Hons) Business and Management (Fashion) program at Bath Spa University is a three-year, full-time course providing a stimulating and vocationally relevant learning experience. It is structured to progressively build foundational business knowledge in the first year, introduce core fashion business concepts and industry practices in the second, and culminate in specialized fashion management studies and an independent project in the final year. Students benefit from interactive lectures, engaging seminars, practical workshops incorporating industry-standard software, and opportunities for collaborative group work on fashion-related case studies and projects. A key element involves the application of business and management theories to the specific context of the fashion industry, fostering a deep understanding of its unique dynamics and challenges. The program fosters a collaborative and industry-connected atmosphere, encouraging students to develop their expertise within the specialized field of fashion business and management.
Curriculum: The curriculum for the BA (Hons) Business and Management (Fashion) program is designed to provide a comprehensive and in-depth understanding of business fundamentals with a strong specialization in the fashion industry. Core business modules typically cover areas such as marketing, finance, operations, and strategy. Fashion-specific modules delve into topics such as fashion marketing and branding, fashion buying and merchandising, fashion supply chain and sourcing, sustainable fashion practices, digital fashion and e-commerce, fashion consumer behavior, and international fashion business. The program emphasizes the development of essential management skills relevant to the fashion sector, including trend analysis, range planning, visual merchandising, and digital marketing strategies for fashion. Students will engage in case study analysis of fashion brands and retailers, practical projects involving fashion product development and marketing plans, and potentially collaborative projects with industry partners. The final year often includes a significant research project or dissertation focused on a specific area within fashion business and management.
Research Focus: The BA (Hons) Business and Management (Fashion) program at Bath Spa University benefits from a research-informed learning environment within the School of Business and Management and the wider Faculty of Arts and Design. The faculty often comprises experienced fashion industry professionals and academics who are actively engaged in research related to fashion business, sustainability, consumer behavior in fashion, and the impact of digital technologies on the fashion sector. This research informs the curriculum, ensuring that students are exposed to current fashion industry trends, academic insights into consumer behavior and supply chain dynamics, and innovative business models within fashion. Students are encouraged to develop their own research interests within fashion business through assignments and their final year project, fostering critical thinking and analytical skills relevant to understanding the fashion landscape.
Industry Engagement: Bath Spa University's BA (Hons) Business and Management (Fashion) program places a strong emphasis on connecting students with the professional fashion industry. The program actively fosters relationships with fashion brands, retailers, manufacturers, and industry professionals through guest lectures by fashion leaders, workshops on industry-specific skills led by experts, and networking events within the fashion community. Students may have opportunities for internships or placements with fashion companies, providing valuable hands-on experience and industry connections. The curriculum often incorporates real-world case studies and projects that involve direct engagement with existing fashion businesses or the development of solutions for identified market needs within the fashion sector. The university's career services also provide tailored support for BA (Hons) Business and Management (Fashion) graduates seeking to launch their careers in the fashion industry.
Global Perspective: The BA (Hons) Business and Management (Fashion) program at Bath Spa University incorporates a strong global perspective by examining international fashion markets, global supply chains in the fashion industry, cross-cultural consumer behavior in fashion, and the challenges and opportunities of operating in the global fashion landscape. The curriculum often includes case studies of international fashion brands and retailers, discussions on global sourcing and production, and the exploration of diverse cultural contexts in fashion marketing and consumer preferences. The university's diverse international student body contributes to a global learning environment, fostering discussions and collaborations across different cultural perspectives on fashion business. Furthermore, the program may touch upon topics such as international fashion law, ethical sourcing in global fashion supply chains, and the impact of globalization on fashion trends and consumerism, preparing graduates to operate effectively in the interconnected global fashion marketplace.
Location
Newton Park
Score
IELTS 6
Tuition Fee
£ 17670
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72.
- PTE Academic: A minimum overall score of 59.
- DET: A minimum overall score of 110.
- Some programs may have specific subject prerequisites or additional requirements.
Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses.
International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.
Undergraduate Scholarships: For undergraduate international students, Bath Spa University offers scholarships that range in value and are awarded to high-achieving students. These scholarships are intended to provide financial assistance to those who demonstrate excellent academic performance and commitment to their studies.
Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.
Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.
External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.
Graduates from the dynamic and industry-focused BA (Hons) Business and Management (Fashion) program at Bath Spa University develop a highly specialized and commercially astute skillset, positioning them for a wide range of fulfilling careers within the multifaceted global fashion industry. The program's unique blend of core business principles and in-depth fashion sector knowledge equips graduates to confidently navigate and contribute to various aspects of the fashion ecosystem.
Fashion Buyer/Merchandiser: Selecting and procuring fashion apparel and accessories for retail outlets, analyzing trends, and managing inventory to meet consumer demand.
Fashion Marketing Executive: Developing and implementing marketing strategies to promote fashion brands and products across various online and offline channels.
Brand Manager (Fashion): Defining and overseeing the brand identity, ensuring consistent messaging and visual representation across all touchpoints.
Retail Manager (Fashion): Managing the operations of fashion retail stores, leading sales teams, and ensuring excellent customer service.
Fashion E-commerce Manager: Driving online sales and managing the digital presence of fashion brands and retailers, including website management and digital marketing.
Fashion Supply Chain Manager: Overseeing the sourcing, production, and distribution of fashion goods, ensuring efficiency and ethical practices.
Fashion PR/Communications Executive: Managing media relations, building brand image, and developing communication strategies for fashion brands.
Trend Forecaster (Fashion): Analyzing emerging trends in fashion, consumer behavior, and culture to provide insights for product development and marketing strategies.
Fashion Business Analyst: Analyzing market data, consumer insights, and financial performance to provide recommendations for strategic decision-making within fashion companies.
Fashion Entrepreneur: Launching and managing their own fashion-related businesses, such as clothing lines, online boutiques, or sustainable fashion initiatives.
