MA Marketing and Brand Management

Postgraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 65% or equivalent.

English language proficiency:

• IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
• TOEFL: A minimum overall score of 75.
• PTE Academic: A minimum overall score of 59.
• DET: A minimum overall score of 120.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Bath Spa University understands that financing higher education can be a challenge for international students, and to make studying in the UK more accessible, the university offers a range of scholarships. These scholarships are designed to support international students and recognize their academic achievements, helping to reduce the financial burden of tuition fees and living expenses. 

International Scholarships: Bath Spa University offers a variety of international scholarships to help non-UK students cover part of their tuition fees. These scholarships are available for both undergraduate and postgraduate international students. The scholarships are typically awarded based on academic merit and the applicant’s potential to contribute to the university community.

Postgraduate Scholarships: International postgraduate students are also eligible for a range of scholarships, which may vary based on the course of study. These scholarships help to support students at the beginning of their master’s degree programs and can be highly competitive. Scholarships are awarded based on previous academic achievements, research proposals, and the applicant's personal statement.

Alumni Scholarships: Bath Spa University values its alumni community, and in recognition of this, it offers scholarships for international students who are former students of the university or have attended a Bath Spa University partner institution. The Alumni Scholarship is designed to reward those who have previously been part of the university and are returning to continue their studies.

Country-Specific Scholarships: Bath Spa University also provides country-specific scholarships for international students from particular regions. These scholarships are designed to encourage students from specific countries to study at Bath Spa University and contribute to the diverse international student community. Students from certain countries may be eligible for specific funding opportunities based on their nationality. The university’s website provides up-to-date information on country-specific scholarship availability.

Merit-Based Scholarships: Many of Bath Spa University's scholarships are merit-based, meaning they are awarded to students who have demonstrated exceptional academic achievement or outstanding potential in their chosen field of study. Merit scholarships are typically awarded during the application process, and students do not need to apply separately for these awards.

External Scholarship Opportunities: In addition to the university’s internal scholarships, international students at Bath Spa University can also apply for external scholarships offered by government agencies, private organizations, or charitable foundations. Bath Spa University regularly updates a list of external scholarship opportunities that are available to international students. These scholarships may cover tuition fees, travel costs, and living expenses.

Graduating with an MA in Marketing and Brand Management from Bath Spa University offers a wide range of exciting career opportunities in the dynamic field of marketing. The program provides students with a blend of strategic thinking, creative insights, and practical marketing skills, equipping them to take on leadership roles in various industries. Whether you're interested in brand development, digital marketing, or strategic consultancy, this program prepares you for success in the global marketing landscape.

Brand Manager: As a graduate of the MA Marketing and Brand Management program, you are well-equipped to step into the role of a brand manager. In this role, you would be responsible for developing and executing brand strategies, managing brand communications, and ensuring the brand’s position in the market aligns with consumer expectations. This is a key position in any company with consumer-facing products or services.

Marketing Manager: Marketing managers oversee marketing teams and strategize the promotion and positioning of products and services. With expertise in both traditional and digital marketing tactics, MA graduates are prepared to lead campaigns, analyze marketing performance, and adapt strategies to changing market conditions. This role spans various industries, from retail to tech to healthcare.

Digital Marketing Specialist: The growing importance of online presence makes digital marketing an essential skill for MA Marketing and Brand Management graduates. Digital marketing specialists focus on SEO, content marketing, paid media, and social media strategy to enhance brand visibility and engagement across digital channels. With the program’s emphasis on digital tools and analytics, graduates are well-equipped to drive online marketing strategies.

Consumer Behavior Analyst: Graduates can also pursue careers as consumer behavior analysts, where they apply insights into consumer psychology, buying behavior, and market trends. This role involves gathering and analyzing data to help brands understand what drives consumer decisions, enabling more targeted marketing campaigns and product development.

Marketing Consultant: For those who enjoy problem-solving and strategic thinking, a career as a marketing consultant is a natural fit. Graduates can work with businesses of all sizes to assess their marketing strategies, recommend improvements, and implement effective brand and marketing solutions. This role allows for a lot of diversity in client work and industries served.

Social Media Manager: With an increasing reliance on social media for brand communication, social media managers are crucial for managing a company’s online presence, creating content, and engaging with the audience. Graduates are equipped to manage campaigns across platforms such as Instagram, Facebook, Twitter, and LinkedIn, ensuring the brand’s voice resonates with target audiences.

Public Relations (PR) Specialist: The program’s focus on brand image and communication prepares graduates for roles in PR, where they manage a company’s reputation, develop media relationships, and ensure consistent messaging across all platforms. This role often requires excellent communication skills and a creative approach to handling public perception.

Entrepreneur or Start-Up Founder: For those with entrepreneurial aspirations, the MA Marketing and Brand Management program provides the skills needed to start and manage a business. Whether launching a new product or service or creating a marketing consultancy, graduates are well-equipped to develop business strategies, manage marketing campaigns, and build strong brands from the ground up.

Event and Promotions Manager: Graduates can also explore careers in event management and promotions. This involves planning, organizing, and overseeing events and campaigns that increase brand awareness and engagement. With the program’s hands-on approach and focus on brand strategy, graduates are well-prepared to take charge of events, product launches, and promotional campaigns.

International Marketing Manager: The global perspective in the program prepares students for careers in international marketing. International marketing managers oversee campaigns in different regions, understanding local market conditions, cultural nuances, and consumer behaviors. They adapt marketing strategies to resonate with diverse global audiences.

Market Research Analyst: Market research analysts play a key role in gathering and analyzing market data to inform decision-making. Graduates of the MA in Marketing and Brand Management are trained in research techniques, data analysis, and consumer insights, making them ideal candidates for this role. They use their findings to help businesses optimize marketing strategies and enhance brand performance.