MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA Hons Business and Marketing Management
Oxstalls, Gloucester
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing Management degree at the University of Gloucestershire equips students with a comprehensive understanding of business operations and marketing strategies. The course is designed to provide students with a solid foundation in key areas of business, including finance, human resources, and organizational management, alongside a specialized focus on marketing principles, digital strategies, and consumer behavior. Students are encouraged to develop strategic thinking, effective communication skills, and the ability to adapt to changing business environments.
Curriculum: The curriculum of the BA (Hons) Business and Marketing Management is dynamic and carefully crafted to meet the demands of the ever-evolving business landscape. Core subjects cover areas such as marketing management, strategic marketing, digital marketing, consumer behavior, and market research, while also delving into broader topics like business ethics, leadership, and entrepreneurship. With an emphasis on practical learning, the course integrates case studies, projects, and real-world business challenges to ensure students gain hands-on experience. Students can also opt for a work placement year or internships to further enhance their career prospects.
Research Focus: The University of Gloucestershire places significant emphasis on research that bridges the gap between academia and industry. Research in the field of business and marketing management is designed to explore contemporary issues, trends, and innovations that shape the business world. Faculty members actively engage in research projects related to marketing strategy, consumer insights, sustainable business practices, and emerging technologies in marketing. The university encourages students to participate in research activities, providing them with opportunities to work alongside experts on real-world problems.
Industry Engagement: With strong links to local and international businesses, the University of Gloucestershire fosters significant industry engagement. Students in the BA (Hons) Business and Marketing Management program have access to networking events, guest lectures from industry professionals, and collaboration opportunities with businesses on live projects. The university also has a dedicated career service to guide students in securing internships, placements, and post-graduation employment. This integration with the business world ensures that graduates are not only academically proficient but also equipped with the practical skills and experience necessary to excel in their careers.
Global Perspective: The University of Gloucestershire encourages students to adopt a global outlook, preparing them for the challenges of a globalized marketplace. The BA (Hons) Business and Marketing Management program draws upon international case studies, provides opportunities for studying abroad, and embraces diverse cultural perspectives within the curriculum. This global perspective enables students to understand the intricacies of international business practices and marketing strategies across different regions and markets, giving them a competitive edge in the global workforce.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the BA Hons Business and Marketing Management program from the University of Gloucestershire are well-equipped to pursue a wide variety of career paths. The comprehensive nature of the degree ensures that students gain expertise in both marketing and business management, opening doors to diverse professional opportunities.
Marketing Manager: As a marketing manager, you would oversee the development and implementation of marketing strategies to promote a company's products or services. This role involves market research, campaign management, and brand positioning.
Brand Manager: Brand managers focus on creating and maintaining a strong brand identity. They work on developing strategies to increase brand awareness and consumer loyalty while ensuring consistent messaging across various channels.
Digital Marketing Specialist: With the increasing importance of online marketing, digital marketing specialists are in high demand. These professionals focus on leveraging online platforms, SEO, social media, and digital advertising to reach target audiences.
Market Research Analyst: Market research analysts gather and analyze data to understand market trends, consumer preferences, and competitive positioning. This role is crucial in guiding businesses on how to adapt and stay competitive in the market.
Business Development Manager: Business development managers focus on expanding a company’s market presence. They identify new business opportunities, negotiate contracts, and build relationships with potential clients or partners.
Advertising Account Manager: Advertising account managers oversee client accounts in advertising agencies. They act as the main point of contact between clients and the agency, ensuring that advertising campaigns meet client expectations and objectives.
Public Relations Manager: A public relations manager is responsible for managing a company’s image and public communications. This includes creating press releases, managing media relationships, and handling crisis communication.
Sales Manager: Sales managers lead sales teams and develop strategies to increase sales revenue. They focus on training sales staff, setting goals, and analyzing sales data to improve performance.
E-commerce Manager: E-commerce managers oversee online retail operations. They focus on maximizing sales through digital platforms, managing product listings, optimizing website performance, and driving customer engagement.
Entrepreneur / Startup Founder: Armed with the knowledge of business management and marketing, many graduates opt to start their own businesses. Entrepreneurship allows individuals to apply their skills to create and grow their own ventures, whether it be a product-based business, a consultancy, or a digital platform.
