MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA Hons Marketing, Advertising and Branding
Oxstalls, Gloucester
INTAKE: September
Program Overview
The BA (Hons) Marketing, Advertising and Branding program at the University of Gloucestershire is tailored for students aspiring to careers where creativity meets commercial objectives. It provides a comprehensive understanding of core marketing concepts while placing a particular emphasis on the principles and practices of advertising and branding. The program aims to develop graduates who can "master the art of persuasion, pitching to clients, managing the creative process and delivering on brief." Students will learn to understand consumer behaviour in depth and translate these insights into effective advertising and branding strategies.
Curriculum: The curriculum for the BA (Hons) Marketing, Advertising and Branding program builds a strong foundation in the initial stages, typically covering essential marketing modules such as Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels, alongside other relevant Business 1 and Management modules for a broader business understanding. As students progress, the course offers opportunities to specialize further in advertising and branding through dedicated and optional modules. These may include topics such as Luxury Brand Management, the workings of an Advertising Agency, Persuasive Advertising and Insight, and Campaign Planning. The program often incorporates practical learning experiences with assessments that may include portfolios and projects where students can apply their creative and strategic skills.
Research Focus: The BA (Hons) Marketing, Advertising and Branding program at the University of Gloucestershire is underpinned by both academic rigor and a focus on professional practice. While the primary aim is to prepare students for industry, the curriculum draws on the research experience of the lecturing staff. Modules, such as those exploring consumer behaviour, encourage students to understand the "why" behind consumer decisions and the impact of branding on these perceptions. Students may engage with research through specific module content and potentially have the opportunity to work on projects with an industry partner, allowing them to apply research skills in a real-world context. The final year may include a major project or dissertation, requiring independent research and analysis within the specialized areas of advertising and branding.
Industry Engagement: The University of Gloucestershire emphasizes providing students with valuable industry connections and real-world experiences. The BA (Hons) Marketing, Advertising and Branding program benefits from the expertise of lecturers with professional backgrounds in the field. Guest speakers from the industry, including alumni, are often invited to share their insights. The Business School's student-led consultancy, "360," provides a platform for students to work on live marketing challenges for small and medium-sized enterprises (SMEs), offering practical experience in a consultancy setting. While this specific program may not have a mandatory integrated placement year like the BA (Hons) Marketing (Placement), the university's strong links with businesses through initiatives like The Growth Hub at the Oxstalls campus and the potential for work placements with firms (as mentioned in the broader program descriptions) suggest opportunities for students to gain practical experience and build their professional networks, enhancing their employability in the competitive advertising and branding sectors.
Global Perspective: The BA (Hons) Marketing, Advertising and Branding program at the University of Gloucestershire encourages a global perspective, which is increasingly important in the interconnected world of marketing. The curriculum likely includes modules that explore the global business environment and how marketing, advertising, and branding strategies are adapted for different international markets. The opportunity for students to study global brands (as mentioned in the program overview) and potentially engage with international case studies in their coursework contributes to a broader understanding of the global marketing landscape. While the core of the program is based in the UK, this global outlook prepares graduates for potential careers with international companies or in roles that require an understanding of diverse consumer bases.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the University of Gloucestershire's BA (Hons) Marketing, Advertising and Branding program are well-equipped for a variety of creative and strategic roles within the marketing, advertising, and branding industries. Their specialized knowledge in crafting persuasive messages and building strong brands makes them highly employable in a competitive landscape.
Advertising Account Executive: In this fast-paced role, graduates would manage the relationship between an advertising agency and its clients. Their understanding of client briefs, campaign planning, and the creative process, all central to the degree, prepares them to effectively communicate client needs to the creative team and present campaign strategies.
Brand Manager: Focusing specifically on a product or brand, a Brand Manager is responsible for its overall strategy, identity, and performance in the market. The program's strong emphasis on branding principles, brand positioning, and consumer perception makes this a natural fit for graduates.
Marketing Executive (with a focus on Comms/Brand): While a broad role, graduates of this specialized program are particularly well-suited to Marketing Executive positions where the primary focus is on marketing communications and brand building activities, including advertising campaigns, PR, and content creation.
Copywriter: For those with a talent for persuasive writing, a Copywriter role in an advertising agency or an in-house marketing team is an excellent option. The program's focus on marketing communication and understanding target audiences would provide a strong foundation for crafting compelling and effective advertising copy.
Media Planner/Buyer: Understanding where and how to best reach target audiences is crucial. Media Planners/Buyers are responsible for selecting the most appropriate media channels for advertising campaigns. The program's coverage of marketing communication and potentially media strategies would be beneficial for this role.
Social Media Marketing Specialist: Given the significant role of social media in modern advertising and branding, a Social Media Marketing Specialist is a key role. Graduates would be responsible for developing and executing social media strategies to enhance brand presence, engage with audiences, and run targeted advertising campaigns, directly utilizing skills learned in the program.
Content Creator (Marketing Focus): Creating engaging and on-brand content for various platforms (blogs, videos, social media) is a vital marketing function. Graduates with the creative and communication skills fostered in the program can excel as Content Creators within marketing teams, ensuring all content aligns with brand messaging.
Public Relations (PR) Executive: While distinct from advertising, PR is often intertwined with branding. A PR Executive manages an organization's public image and media relations. The program's focus on communication and brand reputation would be relevant for this career path.
Marketing Analyst (with a focus on campaign performance): Understanding the effectiveness of advertising and branding efforts is crucial. A Marketing Analyst in this context would specifically analyze the performance of campaigns, providing data-driven insights to optimize future strategies. The program's potential inclusion of marketing research and data analysis would support this.
Agency Account Planner: Working within an advertising agency, an Account Planner acts as the voice of the consumer within the agency. They conduct research and analysis to develop insights that inform the creative strategy. The program's in-depth focus on consumer behaviour and market research makes this a suitable and challenging career option.
