MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA Hons Marketing
Oxstalls, Gloucester
INTAKE: September
Program Overview
The BA (Hons) Marketing program at the University of Gloucestershire offers a comprehensive and dynamic education for aspiring marketing professionals in a rapidly evolving industry. This three-year (full-time) degree is designed to equip students with the essential knowledge, skills, and a forward-thinking mindset required to thrive in the diverse world of marketing. The program focuses on providing a strong foundation in core marketing principles while also delving into contemporary areas such as digital marketing, consumer behaviour, and strategic brand management. Graduates of this program are well-prepared for a variety of marketing roles across different sectors. The University's "UoG Career Promise" also provides eligible graduates with post-graduation support and a potential paid internship if they are not in employment within six months of finishing their degree, demonstrating a commitment to student employability.
Curriculum: The curriculum of the BA (Hons) Marketing program is structured to provide a progressive learning experience, starting with foundational marketing concepts and advancing to more specialized and strategic topics in the later years. Core modules typically include an introduction to marketing principles, an in-depth exploration of consumer behaviour and analysis, and a focus on effective marketing communications, including the use of social media channels. As students progress, they often have the opportunity to specialize in areas that align with their interests and career aspirations through optional modules. These specializations can include areas such as digital marketing fundamentals and strategy, market research and analysis, international marketing, and even niche areas like luxury brand management. The program often incorporates practical assessments, including portfolios and live projects, providing students with hands-on experience in applying their theoretical knowledge to real-world marketing challenges.
Research Focus: A significant strength of the University of Gloucestershire's BA (Hons) Marketing program lies in its strong emphasis on research, particularly in the critical area of consumer behaviour. The university boasts a purpose-built consumer behaviour lab, equipped with specialized technology to conduct in-depth research into the factors that influence consumer attitudes, decisions, and behaviours. This gives students valuable hands-on experience in research methodologies. The curriculum consistently reinforces the importance of understanding the "why" behind consumer choices, and modules are dedicated to exploring the meanings that consumers ascribe to brands and the impact of marketing efforts on these perceptions. Faculty and student research often addresses contemporary issues in the field, including the influence of digital marketing and social media across different cultures and the shifts in consumer behaviour during significant global events.
Industry Engagement: The University of Gloucestershire is dedicated to providing its BA (Hons) Marketing students with valuable real-world experience and opportunities to build strong industry connections. The program benefits from the expertise of experienced lecturers who bring a wealth of professional experience to the classroom. Students are also exposed to industry insights through a program of guest speakers, often featuring successful alumni who share their career journeys and advice. A notable initiative within the Business School is "360," a student-led consultancy firm where students have the chance to work on live marketing challenges for small and medium-sized enterprises (SMEs). Furthermore, the university has strong ties with local businesses through The Growth Hub, located at the Oxstalls campus, offering additional avenues for industry engagement and potentially leading to work experience opportunities. The aforementioned "UoG Career Promise" further highlights the university's commitment to supporting graduates' transition into the professional world.
Global Perspective: The BA (Hons) Marketing program at the University of Gloucestershire is designed to foster a global perspective in its students, recognizing the increasingly interconnected nature of the marketing world. Given the global demand for skilled marketing professionals, the program prepares graduates to work effectively in diverse international markets. While the standard BA (Hons) Marketing program does not have a guaranteed, integrated placement year abroad, the curriculum itself incorporates an understanding of global marketing trends and strategies. Students are encouraged to consider the cultural factors that influence marketing decisions in different regions, equipping them with the skills necessary to navigate the complexities of the global business environment. Some specialized pathways within the marketing program, such as Marketing (Advertising and Branding), have explicitly mentioned the opportunity for an optional international trip to study global brands (though additional costs may apply).
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the University of Gloucestershire's BA (Hons) Marketing program are well-equipped for a diverse range of exciting and in-demand careers within the marketing profession. The program's strong emphasis on both foundational marketing principles and contemporary digital strategies, coupled with its focus on consumer behaviour and industry engagement, provides graduates with a competitive edge in the job market.
Marketing Executive: A common starting point for marketing graduates, a Marketing Executive implements marketing campaigns across various channels. The University of Gloucestershire's program provides a solid grounding in marketing principles and communications, preparing graduates to contribute to and execute effective marketing plans. Their understanding of consumer behaviour, honed during the degree, would be particularly valuable in tailoring messaging.
Digital Marketing Specialist: Given the program's focus on digital marketing, graduates are well-suited for roles as Digital Marketing Specialists. They would manage online marketing efforts, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and email marketing. The program's curriculum on digital marketing fundamentals and strategy directly prepares students for these responsibilities.
Social Media Manager: With the increasing importance of social media, graduates can pursue careers as Social Media Managers. They would be responsible for developing and executing social media strategies, creating engaging content, managing online communities, and analyzing social media performance. The program's modules on social media channels and marketing communications provide a strong foundation for this role.
Consumer Insights Analyst: The program's significant emphasis on consumer behaviour research makes Consumer Insights Analyst a fitting career path. Graduates would analyze consumer data, market trends, and research findings to provide valuable insights that inform marketing strategies and product development. Their experience with research methodologies, potentially including the use of the consumer behaviour lab, would be a key asset.
Brand Manager: As they gain experience, graduates can aspire to become Brand Managers. They are responsible for the overall strategy, development, and performance of a brand, ensuring its consistent messaging and market position. The program's exploration of marketing principles and, for those who choose relevant options, luxury brand management, would contribute to success in this role.
Marketing Communications Officer: A Marketing Communications Officer focuses on creating and managing all internal and external communications for an organization. This includes public relations, internal communications, and potentially some aspects of advertising and content creation. The program's strong focus on marketing communications prepares graduates for this comprehensive role.
Market Researcher: For those with a keen interest in data and analysis, a career as a Market Researcher is a strong option. They design and conduct market research studies to gather information on consumer preferences, market trends, and competitor activities. The program's module on market research and analysis would provide the necessary skills for this career.
SEO Specialist: The digital focus of the program equips graduates with the knowledge to become SEO Specialists. They work to improve a website's visibility in search engine results, using various techniques to increase organic traffic. The digital marketing modules would cover the fundamentals of SEO.
Content Creator/Marketer: Graduates with a creative flair can excel as Content Creators/Marketers. They develop engaging and valuable content, such as blog posts, articles, videos, and infographics, to attract and retain customers. The program's emphasis on marketing communications and potentially creative skills could lead to this career.
Marketing Consultant (Entry-Level): With a solid understanding of marketing principles and exposure to real-world projects (potentially through the 360 consultancy), graduates could also enter the field as Entry-Level Marketing Consultants, offering their expertise to businesses on a freelance or agency basis, with support and development opportunities potentially available through the "UoG Career Promise."
