MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA Hons Business and Marketing Management (Placement)
Oxstalls, Gloucester
INTAKE: September
Program Overview
This program is tailored for individuals who are eager to understand how businesses operate and how effective marketing strategies drive success. It provides a broad understanding of the business world, covering essential functions like finance, operations, and management, alongside a deep dive into marketing concepts and practices. The "with placement" option extends the standard three-year degree to four years, with the third year dedicated to a full-time work placement. This structure allows students to apply their academic learning in a professional setting, gain practical skills, and build crucial industry contacts. The University's commitment to student support extends to helping students secure suitable placements through its "UoG Connections Promise" and dedicated career services.
Curriculum: The curriculum of the BA (Hons) Business and Marketing Management program is designed to be both academically rigorous and highly practical. In the initial years, students gain a foundational understanding of key business disciplines, including the global business environment, organizational behavior, and managing finance. As they progress, the curriculum becomes more specialized, focusing on core marketing modules such as Marketing Principles, Consumer Behaviour and Analysis, and Digital Marketing. The program incorporates a variety of learning methods, including lectures, seminars, group work, business simulations, and live projects, to ensure a well-rounded learning experience. Students have the opportunity to specialize further in areas like business enterprise or e-interactivity and social media, aligning their studies with their individual career aspirations.
Research Focus: While a bachelor's degree, the program at the University of Gloucestershire is delivered by lecturers with professional credentials and research experience, fostering a research-informed teaching environment. Students are encouraged to engage with real-world business challenges and apply their knowledge through projects and case studies. For example, the "Live Management Enquiry Project" allows students to focus on a topic relevant to their chosen discipline in conjunction with a short-term internship or business-led project with an industry partner. The final year often includes an in-depth research project or a management consultancy module where students can apply their learned skills to a live consultancy project for a business, further developing their analytical and problem-solving abilities.
Industry Engagement: A significant strength of this program is its strong emphasis on industry engagement. The University of Gloucestershire boasts robust connections with a range of businesses, providing students with valuable opportunities for real-world experience. The placement year is the most prominent example, with students gaining experience at renowned companies (past examples include Warner Media and BMW, though specific placements vary each year). Beyond the placement, the curriculum is designed to be industry-led, ensuring its relevance to current business practices. Students benefit from guest lectures delivered by industry experts, networking events, and the opportunity to work on live projects and business pitches, enhancing their employability and professional network. The University's "UoG Connections Promise" actively supports students in making these valuable industry connections.
Global Perspective: The BA (Hons) Business and Marketing Management program incorporates a global perspective to prepare graduates for the increasingly interconnected business world. Modules such as 'The Global Business Environment' and 'Leadership and Management in Global Contexts' equip students with an understanding of international business practices, cross-cultural management, and global market dynamics. The University also offers opportunities for international study experiences or exchanges (though these may involve additional costs), allowing students to broaden their horizons and gain a deeper appreciation for the global nature of business and marketing. The diverse student body further enriches the learning environment with a variety of cultural perspectives.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
The BA (Hons) Business and Marketing Management program at the University of Gloucestershire, with its integrated placement year, provides graduates with a significant advantage in the competitive job market. This program is designed to not only impart a strong theoretical foundation in both business and marketing but also to cultivate practical skills and professional experience through the dedicated placement year. This real-world immersion makes graduates highly attractive to employers across various sectors. The placement year offers invaluable opportunities to apply academic learning, develop a professional network, and gain a deeper understanding of industry practices, setting the stage for a successful career.
Marketing Manager: Graduates are well-equipped to manage and oversee marketing campaigns, from strategy development to execution and analysis. The placement year provides direct experience in a marketing department, allowing them to contribute to real campaigns, understand budget management, and work with various marketing channels. This practical exposure provides a significant edge when applying for junior or even mid-level marketing management roles.
Digital Marketing Specialist: With the increasing importance of digital platforms, graduates can specialize in areas like SEO, SEM, social media marketing, content marketing, and email marketing. The placement year often involves working with digital marketing tools and strategies, providing hands-on experience in managing online presence, analyzing data, and optimizing digital campaigns. This practical experience is highly valued by employers seeking candidates with up-to-date digital skills.
Brand Manager: Graduates can pursue careers focused on building and maintaining a strong brand identity for a product or company. The placement year could involve working on branding initiatives, understanding target audiences, and contributing to brand communication strategies. This provides a practical understanding of brand positioning and the execution of branding campaigns.
Marketing Analyst: The program's focus on data and analysis, combined with the practical experience of the placement year, prepares graduates to analyze market trends, consumer behavior, and campaign performance. During the placement, they may be involved in collecting and interpreting marketing data, providing valuable insights for decision-making. This analytical skill set is in high demand across industries.
Sales Manager: Graduates can utilize their business acumen and understanding of customer behavior to excel in sales roles. The placement year can offer opportunities to develop communication, negotiation, and relationship-building skills, which are crucial for managing sales teams and driving revenue.
Business Development Manager: The program's comprehensive business understanding, coupled with the practical experience gained during the placement, makes graduates suitable for identifying new business opportunities and building strategic partnerships. The placement year can provide networking opportunities and exposure to business strategy, enhancing their ability to contribute to business growth.
Marketing Consultant: With a solid theoretical foundation and practical experience, graduates can offer their expertise to businesses on various marketing challenges. The placement year provides a taste of the professional business environment and helps build confidence in providing advice and solutions to real-world problems.
Public Relations Officer: For those interested in managing an organization's public image and communication, the program provides relevant skills. The placement year could involve working in a PR or communications department, drafting press releases, managing media relations, and handling public inquiries, offering practical experience in this field.
Entrepreneur: The program's emphasis on business fundamentals and potentially modules on enterprise and innovation, combined with the practical experience of the placement year, can provide a strong foundation for starting their own business. The placement offers insights into the day-to-day operations of a business and can help develop the resilience and problem-solving skills necessary for entrepreneurship.
Graduate Schemes: Many large organizations offer graduate schemes in marketing, management, or general business, providing structured training and development. The placement year significantly strengthens a graduate's application for these highly competitive schemes, as it demonstrates practical experience, a strong work ethic, and a clearer understanding of the professional world. Recruiters highly value the "work readiness" that a placement year provides.
