MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA (Hons) Business and Management (Digital Business)
Oxstalls, Gloucester
INTAKE: September
Program Overview
This undergraduate degree provides a comprehensive grounding in core business and management principles during the initial stages of study. As the course progresses, students have the opportunity to specialize in Digital Business, reflecting the increasing importance of technology in all sectors. The program emphasizes a practical and applied learning approach, utilizing real-life case studies, simulations, and live projects to provide students with a realistic understanding of business challenges and opportunities in the digital age. The program also offers a placement year option, allowing students to gain valuable work experience in a business environment and enhance their employability. Additionally, the course is accredited by the Chartered Management Institute (CMI), and as part of their studies, students can achieve a Level 5 Diploma in Leadership and Management, further boosting their professional credentials.
Curriculum: The curriculum is designed to provide a broad understanding of business in the first year, covering fundamental areas such as the global business environment, finance, leadership and management, and enterprise and innovation. In the second and third years, the focus shifts towards the digital business specialization. Modules are designed to reflect current industry trends, incorporating topics like business technology, cybersecurity, and the digital marketing environment. Students will explore the multifaceted nature of digital business, learning to apply key concepts and frameworks to real-world scenarios, including aspects of infrastructure, context, and strategy. Examples of modules may include 'Digital Business & Cyber Security' and 'Strategic Marketing.' The final year often includes a 'Management Consultancy' module where students engage in simulated and live consultancy projects, applying their accumulated knowledge to real business problems.
Research Focus: While this is an undergraduate program, the curriculum is informed by the research and professional experience of the faculty. Lecturers with extensive professional credentials and research backgrounds contribute to the program, ensuring the content is current and relevant. Although the primary focus at the undergraduate level is not on students conducting in-depth independent research in the same way as postgraduate research degrees, the program does encourage a research-informed approach to problem-solving through the use of case studies and live projects. For those interested in a more significant research component in business, the University does offer postgraduate research degrees in areas such as Strategic and Digital Marketing and International Business.
Industry Engagement: A key strength of the University of Gloucestershire's business programs, including the Digital Business specialization, is the strong emphasis on industry engagement. Students benefit from learning from lecturers with business practitioner experience and are exposed to inspiring industry guest speakers. The program actively incorporates real-world business experiences through live project challenges and business pitches. Furthermore, the University's connections with various organizations offer students opportunities for valuable industry placements, with past students gaining experience at well-known companies. The University also has a student-led Business Consultancy Clinic, providing students with a unique opportunity to work on real-life business scenarios for actual businesses, further enhancing their practical skills and industry exposure. The 'Make An Impact' initiative at the University also supports students in developing real-world impact with their work.
Global Perspective: The program is designed to reflect current developments in the global business environment. Modules such as 'The Global Business Environment' and 'Leadership and Management in Global Contexts' provide students with an understanding of the international context in which businesses operate. The curriculum's focus on digital business naturally incorporates a global perspective, as digital technologies transcend geographical boundaries. The University itself boasts a diverse international student community, enriching the learning experience with various cultural perspectives. For those seeking an even more in-depth global focus, the University offers postgraduate programs such as the Global MBA with specializations like Cyber Governance and Digital Transformation, further highlighting their commitment to a global outlook in business education.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the University of Gloucestershire's BA (Hons) Business and Management with a specialization in Digital Business are well-positioned to pursue a diverse range of careers in the rapidly expanding digital economy. Their understanding of both core business principles and the specific demands of the digital landscape makes them valuable assets to a variety of organizations.
Digital Marketing Manager: This is a very direct career path, where graduates can leverage their knowledge of digital marketing strategies, social media, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and data analytics to develop and execute online marketing campaigns for businesses of all sizes. They would be responsible for enhancing brand visibility and driving customer engagement in the digital space.
E-commerce Manager: With a solid understanding of digital business, graduates can manage the online sales operations of a company. This involves overseeing the e-commerce platform, managing online inventory, optimizing the customer online shopping experience, analyzing sales data, and implementing strategies to drive online sales growth.
Social Media Manager: Specializing in the management of a company's social media presence, graduates in this role would create and curate engaging content, interact with online communities, analyze social media performance metrics, and develop social media strategies to support business objectives. Their understanding of digital trends and audience engagement is key here.
Business Analyst (with a digital focus): Graduates can apply their business acumen and digital knowledge to analyze business needs and propose technology-based solutions. They might work on projects to improve digital processes, implement new technologies, or optimize online operations for greater efficiency and effectiveness.
Digital Project Manager: This role involves planning, executing, and closing digital projects, such as website redesigns, app development, or the implementation of new digital systems. Graduates would need to manage teams, budgets, and timelines, ensuring the successful delivery of digital initiatives.
Digital Consultant: Graduates can work for consulting firms or as independent consultants, advising businesses on their digital strategies. This could involve guiding companies through digital transformation, helping them adopt new technologies, or optimizing their online presence for better performance. Their broad understanding of digital business models would be highly valuable in this role.
Web Content Manager: Responsible for the content of a website, this role involves creating, editing, organizing, and publishing web content to ensure it is accurate, up-to-date, and engaging for the target audience. Graduates with strong communication and digital literacy skills would excel here.
Digital Sales Executive: Combining sales skills with an understanding of digital products and services, graduates can work in businesses that sell software, digital advertising, or other technology-based solutions. They would be responsible for identifying and pursuing sales leads in the digital marketplace.
Entrepreneur/Startup Founder: The entrepreneurial skills fostered in a Business and Management program, combined with the Digital Business specialization, provide a strong foundation for graduates who aspire to start their own digital ventures. They would have the knowledge to develop a digital business idea, create an online presence, and market their products or services in the digital realm.
Data Analyst (focused on digital data): Given the vast amounts of data generated in the digital world, graduates could specialize in analyzing this data to provide insights for business decision-making. This might involve analyzing website traffic, customer behavior online, or the performance of digital marketing campaigns to help businesses optimize their strategies.
