MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA (Hons) Marketing (Consumer Behaviour Insights)
Oxstalls, Gloucester
INTAKE: September
Program Overview
The University of Gloucestershire's BA (Hons) Marketing (Consumer Behaviour Insights) program offers a comprehensive and industry-relevant education for aspiring marketing professionals. This program distinguishes itself by focusing on the psychological and social drivers behind consumer decisions, providing graduates with a unique and valuable skillset in today's competitive market. The course aims to develop 'agents of change' in the marketing world, focusing on ethical and impactful marketing beyond just increasing sales, particularly relevant for roles within the public sector, NGOs, and charities.
Curriculum: The curriculum is designed to provide a strong foundation in core marketing principles while delving deeply into consumer behaviour. First-year modules typically include Consumer Behaviour and Analysis, Marketing Principles, Marketing Communication, and Social Media Channels, alongside other relevant Business & Management modules. As students progress, the course offers opportunities for specialization with modules like Luxury Brand Management, Digital Marketing: Fundamentals, Market Research and Analysis, Macromarketing, Public Relations, Persuasive Advertising and Insight, and even modules from the social sciences like Gender, Culture and Society and Poverty, Inequality and Social Welfare. This interdisciplinary approach ensures a holistic understanding of the consumer and their environment. The program emphasizes practical learning with assessments often taking the form of portfolios and live projects.
Research Focus: A key strength of the program is its strong emphasis on research, particularly in the realm of consumer behaviour. Students have access to a purpose-built consumer behaviour lab, equipped with technology to research the factors that influence attitudes and behaviours. This hands-on experience allows students to conduct their own research, which can contribute to dissertations or other assignments. The program's focus on understanding the "why" behind consumer choices is evident throughout the curriculum, with modules dedicated to exploring the meanings of brands in consumers' lives and the impact of marketing on these perceptions. Research conducted by the University's faculty and students often explores contemporary issues, such as the impact of digital marketing and social media on consumer behaviour in different cultural contexts, and the evolution of consumer behaviour during significant global events like the COVID-19 pandemic.
Industry Engagement: The University of Gloucestershire is committed to providing students with real-world experience and valuable industry connections. The program benefits from the expertise of experienced lecturers with extensive professional backgrounds. Students are exposed to the industry through guest speakers, including successful alumni. A notable initiative is 360, the Business School's student-led consultancy firm, which offers students the opportunity to work on real-world marketing challenges for small and medium-sized enterprises (SMEs). Furthermore, the university has strong links with local businesses through The Growth Hub located at the Oxstalls campus, offering additional opportunities for industry engagement and potential placements. The "UoG Career Promise" guarantees post-graduation support and potentially a paid internship for eligible graduates not in employment within six months.
Global Perspective: The curriculum incorporates a global perspective by examining the Global Business Environment and offering modules like International Marketing, which explore the differences between domestic, international, multi-domestic, and global approaches to marketing. Students learn to apply their marketing skills to diverse international consumers and markets. While not specifically part of the Consumer Behaviour Insights pathway, the Marketing (Advertising and Branding) program at the University of Gloucestershire does offer an optional international trip to Milan to study global brands, indicating a broader commitment to a global outlook within the marketing discipline at the university. The program's focus on understanding the cultural and social factors influencing consumer behaviour inherently encourages a global perspective, recognizing that consumer behaviour varies across different parts of the world.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the BA (Hons) Marketing (Consumer Behaviour Insights) program are well-equipped to pursue a range of marketing roles across industries. The emphasis on consumer behavior, marketing analytics, and strategic insights provides graduates with the competitive edge needed to succeed in the marketing world.
Marketing Manager: As a marketing manager, graduates can oversee the development and execution of marketing strategies across multiple platforms. They will work on increasing brand awareness, engagement, and sales.
Consumer Insights Analyst: Graduates can work as consumer insights analysts, gathering and analyzing data on consumer preferences, habits, and trends. Their insights help businesses make informed decisions about product development and marketing campaigns.
Digital Marketing Specialist: With a focus on digital platforms, this role involves developing online campaigns, managing social media presence, SEO optimization, and using analytics tools to measure the success of digital marketing efforts.
Brand Manager: A career in brand management focuses on creating, maintaining, and enhancing a brand's image. Graduates in this role will work to ensure that the brand aligns with consumer values and meets market demands.
Market Researcher: Market researchers gather data about consumer preferences and market trends to help businesses improve their offerings. They analyze market conditions, demographics, and buying behaviors.
Advertising Executive: Graduates can pursue careers in advertising, where they create compelling ad campaigns and strategies to promote products or services to target audiences.
Sales and Business Development: A background in consumer behavior helps graduates understand customer needs and desires, making them ideal for roles in sales and business development, where they can build relationships with clients and drive growth.
Public Relations Officer: Graduates can work in PR, focusing on shaping public perception of a company or brand. They will use marketing insights to craft messages that resonate with audiences and maintain positive brand reputations.
