MSc Human Resource Management (Top Up)
The MSc Human Resource Management (Top-Up) program at the University of Gloucestershire...
BA (Hons) Marketing (Digital Innovation)
Oxstalls, Gloucester
INTAKE: September
Program Overview
The BA (Hons) Marketing (Digital Innovation) at the University of Gloucestershire offers a unique blend of marketing theory and practical, hands-on experience. The course focuses on contemporary digital marketing techniques, such as social media strategies, search engine optimization (SEO), and digital analytics, enabling students to develop essential skills that are highly sought after by employers. The curriculum is designed to address the needs of a digital-first world, ensuring graduates are well-prepared for the modern marketing environment.
Curriculum: The curriculum of the BA (Hons) Marketing (Digital Innovation) program is structured to cover a wide range of marketing disciplines, with a strong emphasis on digital tools and strategies. Students explore subjects such as digital branding, consumer behavior, marketing analytics, and content marketing. In addition to marketing fundamentals, the program incorporates modules on digital innovation and entrepreneurship, allowing students to understand how to leverage emerging technologies to create innovative marketing solutions. The course also includes practical project work, providing students with opportunities to apply their learning in real-world scenarios.
Research Focus: The University of Gloucestershire is known for its commitment to research that addresses key challenges in the business and marketing sectors. In line with this, the BA (Hons) Marketing (Digital Innovation) program is supported by cutting-edge research in areas like digital marketing trends, consumer behavior, and technological advancements in marketing practices. The university encourages students to engage with faculty-led research initiatives, offering them the opportunity to contribute to impactful studies that shape the future of marketing.
Industry Engagement: A defining feature of the BA (Hons) Marketing (Digital Innovation) program is its strong ties with industry partners. The university has established connections with leading companies, digital agencies, and marketing professionals to provide students with valuable industry insights and internship opportunities. Through guest lectures, live case studies, and networking events, students gain direct exposure to the marketing industry, ensuring they graduate with a competitive edge. This industry engagement also helps students build professional networks that are crucial for their future careers.
Global Perspective: The University of Gloucestershire fosters a global perspective within its programs, and the BA (Hons) Marketing (Digital Innovation) is no exception. With an increasing demand for digital marketing expertise worldwide, the program prepares students to work in diverse international markets. Through its partnerships with global organizations and the opportunity to study abroad, students gain insights into global marketing trends and strategies. The curriculum also encourages an understanding of the cultural factors influencing marketing decisions, providing students with the skills to navigate the global business environment.
Location
Oxstalls, Gloucester
Score
IELTS 6
Tuition Fee
£ 16600
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80.
- PTE Academic: A minimum overall score of 64.
- Some programs may have specific subject prerequisites or additional requirements.
The University of Gloucestershire offers a range of scholarships designed to support international students in their academic journey. These scholarships are aimed at making education more accessible and affordable, allowing students to focus on their studies and enjoy their time in the UK without financial stress. The university provides several merit-based, need-based, and country-specific scholarships to help ease the cost of tuition fees for international students.
International Scholarships: The University of Gloucestershire offers International Scholarships for students coming from various countries across the globe. These scholarships typically range from £1,000 to £3,000 per year, based on academic achievement and the chosen course of study. The scholarship is automatically awarded to eligible students upon acceptance of their offer to study at the university. These awards are designed to make studying in the UK more affordable and are available for both undergraduate and postgraduate international students.
Excellence Scholarships: For international students who demonstrate outstanding academic performance, the University of Gloucestershire offers Excellence Scholarships. These scholarships are awarded to students who have achieved exceptional academic results in their previous studies. The Excellence Scholarship can be worth up to £3,000 and is designed to recognize and support high-achieving students who show great potential in their chosen field of study.
Country-Specific Scholarships: In addition to general international scholarships, the University of Gloucestershire offers country-specific scholarships to students from certain regions. These scholarships are tailored to students from specific countries, helping to promote international diversity at the university. The scholarships vary in amount, eligibility criteria, and application processes.
Graduates of the BA (Hons) Marketing (Digital Innovation) program from the University of Gloucestershire have a wide array of career opportunities available to them, thanks to the practical and industry-focused nature of the curriculum. With a deep understanding of digital marketing strategies, innovation, and consumer behavior, they are well-prepared to take on key roles in diverse industries.
Digital Marketing Executive: Responsible for executing online marketing campaigns and strategies, managing digital platforms, and optimizing online brand visibility.
Social Media Manager: Focuses on managing social media platforms, developing engaging content, and building strong brand communities through digital channels.
Brand Manager: Oversees a brand’s image, positioning, and marketing strategies to ensure its growth and relevance in the market, both digitally and traditionally.
Marketing Analyst: Analyzes marketing data and consumer trends to develop actionable insights, often using digital tools like Google Analytics, social listening platforms, and CRM systems.
Content Marketing Manager: Creates and implements content strategies that align with the brand’s goals, using digital platforms to drive engagement and customer loyalty.
SEO Specialist: Focuses on optimizing a brand's website and digital content to rank higher in search engine results, driving organic traffic and improving online visibility.
PPC (Pay-per-click) Manager: Manages paid advertising campaigns across platforms like Google Ads and social media, analyzing performance and ensuring a high return on investment (ROI).
Public Relations (PR) Specialist: Handles the public image of brands, often focusing on digital communication channels, influencer relations, and online reputation management.
